- Addis, M. ; Holbrook, M.B. On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity. 2001 J. Consum. Behav.. 1 50-66
Paper not yet in RePEc: Add citation now
- Ahmed, K.E.S. ; Ambika, A. ; Belk, R. Augmented reality magic mirror in the service sector: experiential consumption and the self. 2022 J. Service Manag.. 34 56-77
Paper not yet in RePEc: Add citation now
- Aiolfi, S. ; Bellini, S. ; Grandi, B. Using mobile while shopping in-store: a new model of impulse-buying behaviour. 2022 J. Consum. Market.. 39 432-444
Paper not yet in RePEc: Add citation now
Amankwah-Amoah, J. ; Khan, Z. ; Wood, G. ; Knight, G. Covid-19 and digitalization: the great acceleration. 2021 J. Bus. Res.. 136 602-611
Arghashi, V. ; Yuksel, C.A. Interactivity, Inspiration, and Perceived Usefulness! How retailers' AR-apps improve consumer engagement through flow. 2022 J. Retailing Consum. Serv.. 64 -
- Azuma, R.T. A survey of augmented reality. 1997 Presence Teleoperators Virtual Environ.. 6 355-385
Paper not yet in RePEc: Add citation now
Baier, D. ; Rese, A. How to increase multichannel shopping satisfaction? An adapted Kano based stage-gate approach to select new technologies. 2020 J. Retailing Consum. Serv.. 56 -
Barhorst, J.B. ; McLean, G. ; Shah, E. ; Mack, R. Blending the real world and the virtual world: exploring the role of flow in augmented reality experiences. 2021 J. Bus. Res.. 122 423-436
- Braun, V. ; Clarke, V. Thematic analysis. 2012 En : Cooper, H. APA Handbook of Research Methods in Psychology. Vol. 2, Research Designs. American Psychological Association: Washington (DC)
Paper not yet in RePEc: Add citation now
- Braun, V. ; Clarke, V. Using thematic analysis in psychology. 2006 Qual. Res. Psychol.. 3 77-101
Paper not yet in RePEc: Add citation now
- Butt, A. ; Ahmad, H. ; Muzaffar, A. ; Ali, F. ; Shafique, N. WOW, the make-up AR app is impressive: a comparative study between China and South Korea. 2021 J. Serv. Market.. 36 73-88
Paper not yet in RePEc: Add citation now
- Caboni, F. ; Hagberg, J. Augmented reality in retailing: a review of features, applications and value. 2019 Int. J. Retail Distrib. Manag.. 47 1125-1140
Paper not yet in RePEc: Add citation now
- Childers, T.L. ; Carr, C.L. ; Peck, J. ; Carson, S. Hedonic and utilitarian motivations for online retail shopping behavior. 2001 J. Retail.. 77 511-535
Paper not yet in RePEc: Add citation now
- Chopra, K. Indian shopper motivation to use artificial intelligence: generating Vroom's expectancy theory of motivation using grounded theory approach. 2019 Int. J. Retail Distrib. Manag.. 47 331-347
Paper not yet in RePEc: Add citation now
- Csikszentmihalyi, M. “Applications Of Flow in Human Development and Education”. 2014 :
Paper not yet in RePEc: Add citation now
Dacko, S.G. Enabling smart retail settings via mobile augmented reality shopping apps. 2017 Technol. Forecast. Soc. Change. 124 243-256
- Deci, E.L. ; Ryan, R.M. Self-determination theory. 2012 En : . Sage: Thousand Oaks, CA
Paper not yet in RePEc: Add citation now
- Dholakia, U.M. How customer self-determination influences relational marketing outcomes: evidence from longitudinal field studies. 2006 J. Market. Res.. 43 109-120
Paper not yet in RePEc: Add citation now
Eger, L. ; Komárková, L. ; Egerová, D. ; Mičík, M. The effect of COVID-19 on consumer shopping behaviour: generational cohort perspective. 2021 J. Retailing Consum. Serv.. 61 -
- Engström, J. ; Elg, M. A self-determination theory perspective on customer participation in service development. 2015 J. Serv. Market.. 29 511-521
Paper not yet in RePEc: Add citation now
- Feiner, S. ; MacIntyre, B. ; Höllerer, T. ; Webster, A. A touring machine: Prototyping 3D mobile augmented reality systems for exploring the urban environment. 1997 Personal Technol.. 1 208-217
Paper not yet in RePEc: Add citation now
Flavián, C. ; Ibáñez-Sánchez, S. ; Orús, C. The impact of virtual, augmented and mixed reality technologies on the customer experience. 2019 J. Bus. Res.. 100 547-560
- Fuentes, C. Smart consumers come undone: breakdowns in the process of digital agencing. 2019 J. Market. Manag.. 35 1542-1562
Paper not yet in RePEc: Add citation now
- Fuentes, C. ; Bäckström, K. ; Svingstedt, A. ” Smartphones and the reconfiguration of retailscapes: stores, shopping, and digitalization”. 2017 J. Retailing Consum. Serv.. 39 270-278
Paper not yet in RePEc: Add citation now
- Fuentes, C. ; Sörum, N. Agencing ethical consumers: smartphone apps and the socio-material reconfiguration of everyday life. 2019 Consum. Mark. Cult.. 22 131-156
Paper not yet in RePEc: Add citation now
Garaus, M. ; Wagner, U. Retail shopper confusion: conceptualization, scale development, and consequences. 2016 J. Bus. Res.. 69 3459-3467
- Gatter, S. ; Hüttl‐Maack, V. ; Rauschnabel, P.A. Can augmented reality satisfy consumers’ need for touch?. 2022 Psychol. Market.. 39 508-523
Paper not yet in RePEc: Add citation now
Gilal, F.G. ; Zhang, J. ; Paul, J. ; Gilal, N.G. The role of self-determination theory in marketing science: an integrative review and agenda for research. 2019 Eur. Manag. J.. 37 29-44
- Glaser, B.G. ; Strauss, A.L. The Discovery of Grounded Theory: Strategies for Qualitative Research. 1967 Aldine Publishing: New York
Paper not yet in RePEc: Add citation now
Han, S.L. ; An, M. ; Han, J.J. ; Lee, J. Telepresence, time distortion, and consumer traits of virtual reality shopping. 2020 J. Bus. Res.. 118 311-320
Haumer, F. ; Kolo, C. ; Reiners, S. The impact of augmented reality experiential marketing on brand equity and buying intention. 2020 J. Brand Strat.. 8 368-387
- Higgins, E.T. Value from hedonic experience and engagement. 2006 Psychol. Rev.. 113 439-460
Paper not yet in RePEc: Add citation now
- Higgins, E.T. ; Scholer, A.A. Engaging the consumer: the science and art of the value creation process. 2009 J. Consum. Psychol.. 19 100-114
Paper not yet in RePEc: Add citation now
Hilken, T. ; Keeling, D.I. ; de Ruyter, K. ; Mahr, D. ; Chylinski, M. Seeing eye to eye: social augmented reality and shared decision making in the marketplace. 2020 J. Acad. Market. Sci.. 48 143-164
Hinsch, C. ; Felix, R. ; Rauschnabel, P.A. Nostalgia beats the wow-effect: inspiration, awe and meaningful associations in augmented reality marketing. 2020 J. Retailing Consum. Serv.. 53 -
Holbrook, M.B. ; Hirschman, E.C. The experiential aspects of consumption: consumer fantasy, feelings and fun. 1982 J. Consum. Res.. 9 132-140
- Hsu, S.H.Y. ; Tsou, H.T. ; Chen, J.S. Yes, we do. Why not use augmented reality? customer responses to experiential presentations of AR-based applications. 2021 J. Retailing Consum. Serv.. 62 -
Paper not yet in RePEc: Add citation now
Hung, S.W. ; Chang, C.W. ; Ma, Y.C. A new reality: exploring continuance intention to use mobile augmented reality for entertainment purposes. 2021 Technol. Soc.. 67 -
Javornik, A. ; Duffy, K. ; Rokka, J. ; Scholz, J. ; Nobbs, K. ; Motala, A. ; Goldenberg, A. Strategic approaches to augmented reality deployment by luxury brands. 2021 J. Bus. Res.. 136 284-292
- Javornik, A. ; Rogers, Y. ; Moutinho, A.M. ; Freeman, R. Revealing the shopper experience of using a“ magic mirror” augmented reality make-up application. 2016 En : In Conference on designing interactive systems. Association for Computing Machinery (ACM):
Paper not yet in RePEc: Add citation now
Jessen, A. ; Hilken, T. ; Chylinski, M. ; Mahr, D. ; Heller, J. ; Keeling, D.I. ; de Ruyter, K. The playground effect: how augmented reality drives creative customer engagement. 2020 J. Bus. Res.. 116 85-98
Kowalczuk, P. ; Siepmann, C. ; Adler, J. Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: a comparative study. 2021 J. Bus. Res.. 124 357-373
- Kumar, H. Augmented reality in online retailing: a systematic review and research agenda. 2022 Int. J. Retail Distrib. Manag.. 50 537-559
Paper not yet in RePEc: Add citation now
- Kumar, H. ; Agarwal, M.N. Filtering the reality: exploring the dark and bright sides of augmented reality–based filters on social media. 2023 Aust. J. Manag.. -
Paper not yet in RePEc: Add citation now
- Kumar, H. ; Gupta, P. ; Chauhan, S. Meta-analysis of augmented reality marketing. 2023 Market. Intell. Plann.. 41 110-123
Paper not yet in RePEc: Add citation now
- Kumar, H. ; Rauschnabel, P.A. ; Agarwal, M.N. ; Singh, R.K. ; Srivastava, R. Towards a theoretical framework for augmented reality marketing: a means-end chain perspective on retailing. 2024 Inf. Manag.. 61 -
Paper not yet in RePEc: Add citation now
- Kumar, H. ; Srivastava, R. Exploring the role of augmented reality in online impulse behaviour. 2022 Int. J. Retail Distrib. Manag.. 50 1281-1301
Paper not yet in RePEc: Add citation now
- Kumar, H. ; Tuli, N. ; Singh, R.K. ; Arya, V. ; Srivastava, R. Exploring the role of augmented reality as a new brand advocate. 2023 J. Consum. Behav.. 23 620-638
Paper not yet in RePEc: Add citation now
- Kumar, T.S. Study of retail applications with virtual and augmented reality technologies. 2021 J. Innov. Image Process.. 3 144-156
Paper not yet in RePEc: Add citation now
- Lantos, G.P. Marketing to millennials: reach the largest and most influential generation of consumers ever. 2014 J. Consum. Market.. 31 401-403
Paper not yet in RePEc: Add citation now
- Lavoye, V. ; Mero, J. ; Tarkiainen, A. Consumer behavior with augmented reality in retail: a review and research agenda. 2021 Int. Rev. Retail Distrib. Consum. Res.. 31 299-329
Paper not yet in RePEc: Add citation now
Lee, M. ; Kwahk, J. ; Han, S.H. ; Jeong, D. ; Park, K. ; Oh, S. ; Chae, G. Developing personas & use cases with user survey data: a study on the millennials' media usage. 2020 J. Retailing Consum. Serv.. 54 -
Li, C.Y. ; Fang, Y.H. I searched, I collected, I experienced: exploring how mobile augmented reality makes the players go. 2020 J. Retailing Consum. Serv.. 54 -
- McLean, G. ; Wilson, A. Shopping in the digital world: Examining customer engagement through augmented reality mobile applications. 2019 Computers in human behavior. 101 210-224
Paper not yet in RePEc: Add citation now
- Mishra, A. ; Shukla, A. ; Rana, N.P. ; Dwivedi, Y.K. From “touch” to a “multisensory” experience: the impact of technology interface and product type on consumer responses. 2021 Psychol. Market.. 38 385-396
Paper not yet in RePEc: Add citation now
- Newman, C.L. ; Wachter, K. ; White, A. Bricks or clicks? Understanding consumer usage of retail mobile apps. 2018 J. Serv. Market.. 32 211-222
Paper not yet in RePEc: Add citation now
Nikhashemi, S.R. ; Knight, H.H. ; Nusair, K. ; Liat, C.B. Augmented reality in smart retailing: a (n)(A) Symmetric Approach to continuous intention to use retail brands' mobile AR apps. 2021 J. Retailing Consum. Serv.. 60 -
- Olsson, T. ; Lagerstam, E. ; Kärkkäinen, T. ; Väänänen-Vainio-Mattila, K. ” Expected user experience of mobile augmented reality services: a user study in the context of shopping centres”. 2013 Personal Ubiquitous Comput.. 17 287-304
Paper not yet in RePEc: Add citation now
- Pantano, E. ; Gandini, A. Exploring the forms of sociality mediated by innovative technologies in retail settings. 2017 Comput. Hum. Behav.. 77 367-373
Paper not yet in RePEc: Add citation now
Park, E. Motivations for customer revisit behavior in online review comments: analyzing the role of user experience using big data approaches. 2019 J. Retailing Consum. Serv.. 51 14-18
- Peng, K. ; Chen, Y. ; Wen, K. Brand relationship, consumption values and branded app adoption. 2014 Ind. Manag. Data Syst.. 114 1131-1143
Paper not yet in RePEc: Add citation now
- Plotkina, D. ; Dinsmore, J. ; Racat, M. Improving service brand personality with augmented reality marketing. 2022 J. Serv. Market.. 36 781-799
Paper not yet in RePEc: Add citation now
- Poulsson, S.H. ; Kale, S.H. The experience economy and commercial experiences. 2004 Market. Rev.. 4 267-277
Paper not yet in RePEc: Add citation now
Qin, H. ; Osatuyi, B. ; Xu, L. How mobile augmented reality applications affect continuous use and purchase intentions: a cognition-affect-conation perspective. 2021 J. Retailing Consum. Serv.. 63 -
Qin, H. ; Peak, D.A. ; Prybutok, V. A virtual market in your pocket: how does mobile augmented reality (MAR) influence consumer decision making?. 2021 J. Retailing Consum. Serv.. 58 -
- Rauschnabel, P.A. ; Babin, B.J. ; tom Dieck, M.C. ; Krey, N. ; Jung, T. What is augmented reality marketing? Its definition, complexity, and future. 2022 J. Bus. Res.. 142 1140-1150
Paper not yet in RePEc: Add citation now
- Rauschnabel, P.A. ; Felix, R. ; Heller, J. ; Hinsch, C. The 4C framework: towards a holistic understanding of consumer engagement with augmented reality. 2024 Comput. Hum. Behav.. 154 -
Paper not yet in RePEc: Add citation now
Rauschnabel, P.A. ; Felix, R. ; Hinsch, C. Augmented reality marketing: how mobile AR-apps can improve brands through inspiration. 2019 J. Retailing Consum. Serv.. 49 43-53
- Rauschnabel, P.A. ; Felix, R. ; Hinsch, C. ; Shahab, H. ; Alt, F. What is XR? Towards a framework for augmented and virtual reality. 2022 Comput. Hum. Behav.. 133 -
Paper not yet in RePEc: Add citation now
- Rauschnabel, P.A. ; Hüttl‐Maack, V. ; Ahuvia, A.C. ; Schein, K.E. Augmented reality marketing and consumer‒brand relationships: how closeness drives brand love. 2024 Psychol. Market.. 41 819-837
Paper not yet in RePEc: Add citation now
- Romano, B. ; Sands, S. ; Pallant, J.I. Augmented reality and the customer journey: an exploratory study. 2021 Australas. Market J.. 29 354-363
Paper not yet in RePEc: Add citation now
- Romano, B. ; Sands, S. ; Pallant, J.I. Virtual shopping: segmenting consumer attitudes towards augmented reality as a shopping tool. 2022 Int. J. Retail Distrib. Manag.. -
Paper not yet in RePEc: Add citation now
Scholz, J. ; Duffy, K. We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships. 2018 J. Retailing Consum. Serv.. 44 1pp.1-23
Schultz, C.D. ; Kumar, H. ARvolution: decoding consumer motivation and value dimensions in augmented reality. 2024 J. Retailing Consum. Serv.. 78 -
- Shankar, V. ; Kalyanam, K. ; Setia, P. ; Golmohammadi, A. ; Tirunillai, S. ; Douglass, T. How technology is changing retail. 2021 J. Retailing. 7 13-27
Paper not yet in RePEc: Add citation now
Silva, S.C. ; Rocha, T.V. ; De Cicco, R. ; Galhanone, R.F. ; Mattos, L.T.M.F. Need for touch and haptic imagery: an investigation in online fashion shopping. 2021 J. Retailing Consum. Serv.. 59 -
- Smink, A.R. ; Frowijn, S. ; van Reijmersdal, E.A. ; van Noort, G. ; Neijens, P.C. Try online before you buy: how does shopping with augmented reality affect brand responses and personal data disclosure. 2019 Electron. Commer. Res. Appl.. 35 -
Paper not yet in RePEc: Add citation now
Smink, A.R. ; Van Reijmersdal, E.A. ; Van Noort, G. ; Neijens, P.C. Shopping in augmented reality: the effects of spatial presence, personalization and intrusiveness on app and brand responses. 2020 J. Bus. Res.. 118 474-485
- Tan, Y.C. ; Chandukala, S.R. ; Reddy, S.K. Augmented reality in retail and its impact on sales. 2022 J. Market.. 86 48-66
Paper not yet in RePEc: Add citation now
- Tynan, C. ; McKechnie, S. Experience marketing: a review and reassessment. 2009 J. Market. Manag.. 25 501-517
Paper not yet in RePEc: Add citation now
Van Heerde, H.J. ; Dinner, I.M. ; Neslin, S.A. Engaging the unengaged customer: the value of a retailer mobile app. 2019 Int. J. Res. Market.. 36 420-438
- von der Au, S. ; Rauschnabel, P.A. ; Felix, R. ; Hinsch, C. Context in augmented reality marketing: Does the place of use matter?. 2023 Psychology & Marketing. 40 2447-2463
Paper not yet in RePEc: Add citation now
Whang, J.B. ; Song, J.H. ; Choi, B. ; Lee, J.H. The effect of Augmented Reality on purchase intention of beauty products: the roles of consumers' control. 2021 J. Bus. Res.. 133 275-284
Yim, M.Y.C. ; Chu, S.C. ; Sauer, P.L. Is augmented reality technology an effective tool for E-commerce? An interactivity and vividness perspective. 2017 J. Interact. Market.. 39 89-103
- Yim, M.Y.C. ; Park, S.Y. “I am not satisfied with my body, so I like augmented reality (AR)”: consumer responses to AR-based product presentations. 2019 J. Bus. Res.. 100 581-589
Paper not yet in RePEc: Add citation now
- Zanger, V. ; Meißner, M. ; Rauschnabel, P.A. Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing. 2022 Psychol. Market.. 39 1285-1301
Paper not yet in RePEc: Add citation now