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2. Manufacturer encroachment through live streaming considering consumer disappointment aversion. (2025). Guan, Xingrui ; Zhang, Jun ; Dong, Jingyang ; Yu, Tianyang.
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3. The key opinion leader introduction and pricing strategy for live streaming e-commerce platforms considering the impact of network effects. (2025). Zha, Xiaoyu ; Zhang, Haiyue ; Sui, Ronghua.
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1. On-demand ride-hailing platforms in competition with the taxi industry: Pricing strategies and government supervision. (2022). Zhong, Yuanguang ; Yang, Tong ; Cheng, T. C. E., ; Cao, Bin.
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2. Price, online coupon, and store service effort decisions under different omnichannel retailing models. (2022). Li, Zonghuo ; Yang, Wensheng ; Jin, Hyun Seung ; Wang, DI.
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3. A choice of selling format in the online marketplace with cross-sales supply chain: Platform selling or traditional reselling?. (2021). Ai, Xingzheng ; Li, Xiaojing.
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4. Entry of Platforms into Complementary Hardware Access Product Markets. (2021). Sharma, Siddhartha ; Mehra, Amit.
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5. The Effects of Customer Learning and Shopping Value on Intention Purchase and Reuse in a Digital Market: The Institutional Trust–Commitment Perspective. (2021). Chen, Shih-Chih ; Masri, Ni Wayan ; You, Jun-Jer ; Ruangkanjanases, Athapol.
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6. Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition. (2021). Wang, Zhiguo ; Gao, Xuan.
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7. Downstream information sharing and sales channel selection in a platform economy. (2021). Sethi, Suresh ; Li, YU ; Guan, XU ; Zheng, Hong.
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8. The impact of supply chain competition on the introduction of clean development mechanisms. (2021). Jiang, Tao ; Zhang, Qian ; Liu, LU ; Feng, Lipan.
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9. Supply chain operations with online platforms under the cap-and-trade regulation: Impacts of using blockchain technology. (2021). Xu, Xiaoping ; Choi, Tsan-Ming.
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10. How should local Brick-and-Mortar retailers offer delivery service in a pandemic World? Self-building Vs. O2O platform. (2021). Shen, Qichao ; Mirchandani, Prakash ; Yang, Guang.
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11. Distribution channel and licensing strategy choice considering consumer online reviews in a closed-loop supply chain. (2021). Su, Qin ; Qiao, Haike.
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12. Shareholding strategies for selling green products on online platforms in a two-echelon supply chain. (2021). Lan, Yanfei ; Guo, Rui ; Shang, Changjing.
    In: Transportation Research Part E: Logistics and Transportation Review.
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13. “Ship-from-store” strategy in platform retailing. (2021). Shao, Zhen ; He, YI ; Xu, Qingyun.
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14. Strategic introduction of marketplace platform and its impacts on supply chain. (2021). Li, Xiang ; Wang, Meiqi ; Shi, Dan.
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15. Platform supply chain pricing and financing: Who benefits from e-commerce consumer credit?. (2021). Zhang, Weisi ; Zhu, Weijun ; Hongwei, LI ; Xie, Jiaping.
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16. Channel addition from marketplace or reselling under regional carbon cap-and-trade regulation. (2021). Xu, Xiaoping ; Zhang, Shanshan ; He, Ping.
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17. Online platform service investment: A bane or a boon for supplier encroachment. (2021). Sethi, Suresh ; Zhang, Xuefeng ; Liu, Mengqi.
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18. Digital coupon promotion and platform selection in the presence of delivery effort. (2021). Jiang, Yuqing ; Liu, Fan ; Lim, Andrew.
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19. Offering return-freight insurance or not: Strategic analysis of an e-sellers decisions. (2021). Chen, Zhongwei ; Fan, Zhi-Ping ; Zhao, Xuan.
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20. Challenges at the marketing–operations interface in omni-channel retail environments. (2021). Zhu, Stuart X ; de Leeuw, Sander ; Sousa, Rui ; Rooderkerk, Robert P ; Broekhuis, Manda ; Hirche, Christian.
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21. Retailers vertical integration strategies under different business modes. (2021). Li, Pei ; Wu, Jilan ; Wei, Hang ; Wang, Guangyong ; Tan, Dan.
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22. Retail channel management decisions under collusion. (2021). Ma, Xin ; Talluri, Srinivas ; Lin, Jing ; Yang, Cheng-Hu.
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23. Attracting artists to music streaming platforms. (2021). Geylani, Tansev ; Bender, Mark ; Gal-Or, Esther.
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24. The optimal combination between selling mode and logistics service strategy in an e-commerce market. (2021). Liu, Zhixue ; Qin, Xuelian ; Tian, Lin.
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25. Competition between physical and electronic content retailers. (2021). Matsushima, Noriaki ; Kittaka, Yuta ; Saruta, Fuyuki.
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26. Pricing decisions in marketing channels in the presence of optional contingent products. (2020). Zaccour, Georges ; Kort, Peter ; Taboubi, Sihem.
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27. Creating Platforms by Hosting Rivals. (2020). Wright, Julian ; Jullien, Bruno ; Hagiu, Andrei.
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28. Linear demand systems for differentiated goods: Overview and users guide. (2020). Linnemer, Laurent ; Choné, Philippe ; Chone, Philippe.
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29. The Critical Factors Affecting the Consumer Reselling of Limited Edition Products: A Case in the Korean Fashion Sector. (2020). Kim, Woodong.
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30. Strategic pricing under quality signaling and imitation behaviors in supply chains. (2020). Zaccour, Georges ; Tang, Wansheng ; Zhang, Qiao.
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31. Strategies analysis of luxury fashion rental platform in sharing economy. (2020). Bai, YU ; Duan, Yongrui ; Feng, Yixuan ; Tan, Yinliang.
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32. Coordination of a supply chain with online platform considering delivery time decision. (2020). Xu, Xiaoping ; He, Ping ; Zhang, Mian.
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33. Reducing channel costs by investing in smart supply chain technologies. (2020). Li, Xiang.
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34. The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain. (2020). Yan, Xiaoyu ; Li, Xiang ; Liu, Weihua ; Wei, Wanying.
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35. Manufacturer’s financing strategy in a dual-channel supply chain: Third-party platform, bank, and retailer credit financing. (2020). Li, Yongjian ; Zhen, Xueping ; Shi, Dan ; Zhang, Chu.
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36. Omni-channel management in the new retailing era: A systematic review and future research agenda. (2020). Cai, Ya-Jun.
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37. The strategic analysis of logistics service sharing in an e-commerce platform. (2020). Liu, Zhixue ; Qin, Xuelian ; Tian, Lin.
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38. Linear demand systems for differentiated goods: Overview and user’s guide. (2020). Linnemer, Laurent ; Choné, Philippe ; Chone, Philippe.
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39. Product Fit Uncertainty and Information Provision in a Distribution Channel. (2020). Tyagi, Rajeev K ; Sun, Monic.
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40. Platform–merchant competition for sales services. (2020). Verdier, Marianne ; Mariotto, Carlotta.
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41. A game-theoretical analysis of joint-rebate strategies in platform-based retailing systems. (2019). Deng, Shiming ; Li, Hongyan.
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42. The quasilinear quadratic utility model: An overview. (2019). Linnemer, Laurent ; Choné, Philippe ; Chone, Philippe.
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43. E-tailer’s procurement strategies for drop-shipping: Simultaneous vs. sequential approach to two manufacturers. (2019). Zhang, Xuefeng ; Liu, Mengqi.
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44. Omni-channel retailing: Do offline retailers benefit from online reviews?. (2019). Li, Yiming ; Tayi, Giri Kumar ; Cheng, T. C. E., .
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45. Retailers distribution channel strategies with cross-channel effect in a competitive market. (2019). Yang, Wenjuan ; Zhong, Ling ; Nie, Jiajia.
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46. Competitive strategies and quality to counter parallel importation in global market. (2019). He, Yong ; Chen, Jing ; Huang, Hongfu.
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47. Branding in the era of digital (dis)intermediation. (2019). Gielens, Katrijn.
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48. Coordinating Supply Chain with Buy-Back Contracts in the Presence of Risk Aversion. (2018). Tian, Xin ; Mao, Xiaobing ; Cai, Qiang ; Luo, Chunlin.
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49. Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”. (2018). Kumar, Subodha ; Raju, Jagmohan S ; Mehra, Amit.
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50. Online Cash-back Shopping: Implications for Consumers and e-Businesses. (2017). Tan, Yong ; Ho, Yi-Jen.
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