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Understanding how narrative attributes of sponsored food vlog affect viewers engagement: Evidence from Egypt. (2025). Elshazly, Ahmed ; Yan, Jun ; Ghaith, Ahmad.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004740.

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    RePEc:eee:jbrese:v:68:y:2015:i:9:p:2037-2044.

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  19. When the Brand Refers to Me, I Prefer Going Green. (2015). Mattavelli, Simone ; Perugini, Marco ; Richetin, Juliette.
    In: 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy.
    RePEc:ags:eaa143:202709.

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  20. The Means to Justify the End: Combating Cyber Harassment in Social Media. (2014). Laer, Tom .
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:123:y:2014:i:1:p:85-98.

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  21. A note on the role of cause type in cause-related marketing. (2014). Edmondson, Diane R. ; Lafferty, Barbara A..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:7:p:1455-1460.

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  22. Potential effectiveness of anti-smoking advertisement types in ten low and middle income countries: Do demographics, smoking characteristics and cultural differences matter?. (2013). Cotter, Trish ; Durkin, Sarah ; Mullin, Sandra ; Wakefield, Melanie ; Bayly, Megan .
    In: Social Science & Medicine.
    RePEc:eee:socmed:v:98:y:2013:i:c:p:204-213.

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  23. Behavioral brand loyalty and consumer brand associations. (2013). Nenycz-Thiel, Magda ; Romaniuk, Jenni.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:66:y:2013:i:1:p:67-72.

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  24. Effects of advertising-evoked vicarious nostalgia on brand heritage. (2013). Rose, Gregory M. ; Merchant, Altaf.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:66:y:2013:i:12:p:2619-2625.

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  25. Target reputation transferability, consumer animosity, and cross-border acquisition success: A comparison between China and Taiwan. (2013). Du, Yunzhou ; Lee, Chun-Ling ; Fong, Cher-Min.
    In: International Business Review.
    RePEc:eee:iburev:v:22:y:2013:i:1:p:174-186.

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  26. Impact of retail environment extraordinariness on customer self-concept. (2011). Kaltcheva, Velitchka D. ; Chebat, Jean-Charles ; PATINO, ANTHONY .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:64:y:2011:i:6:p:551-557.

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  27. Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective. (2007). Pervan, Simon ; Veer, Ekant ; Martin, Brett.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:18:y:2007:i:3:p:197-209.

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  28. The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility. (2007). Lafferty, Barbara A..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:60:y:2007:i:5:p:447-453.

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  29. Cause-brand alliances: does the cause help the brand or does the brand help the cause?. (2005). Goldsmith, Ronald E. ; Lafferty, Barbara A..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:58:y:2005:i:4:p:423-429.

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  30. A Likelihood Approach to Estimating Market Equilibrium Models. (2004). draganska, michaela ; Jain, Dipak .
    In: Management Science.
    RePEc:inm:ormnsc:v:50:y:2004:i:5:p:605-616.

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  31. Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand. (1999). Coulter, Keith S. ; Punj, Girish.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:45:y:1999:i:1:p:47-58.

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  32. Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?. (). Karaosmanoglu, Elif ; Isiksal, Didem Gamze.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00204-8.

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