This document has not been cited yet.

1. Ailawadi, K. ; Bradlow, E. ; Draganska, M. ; Nijs, V. ; Rooderkerk, R. ; Sudhir, K. ; Wilbur, K. ; Zhang, J. Empirical models of manufacturer-retailer interaction: A review and agenda for future research. 2010 Marketing Letters. 21 273-285

2. Ailawadi, KL. ; Gedenk, K. ; Lutzky, C. ; Neslin, SA. Decomposition of the sales impact of promotion-induced stockpiling. 2007 Journal of Marketing Research. 44 450-467
   Paper not yet in RePEc: Add citation now
   
3. Ailawadi, KL. ; Harlam, BA. Retailer promotion pass-through: A measure, its magnitude, and its determinants. 2009 Marketing Science. 28 782-791
   Paper not yet in RePEc: Add citation now
   
4. Ailawadi, KL. ; Harlam, BA. ; César, J. ; Trounce, D. Promotion profitability for a retailer: The role of promotion, brand, category, and store characteristics. 2006 Journal of Marketing Research (JMR). 43 518-535
   Paper not yet in RePEc: Add citation now
   
5. Anderson, ET., and EJ. Fox (2019), "Chapter 9 - How price promotions work: A review of practice and theory," in J-P Dubé, and P E. Rossi (eds.), Handbook of the economics of marketing: handbook of the economics of marketing, volume 1. North-Holland, 497–552.
   Paper not yet in RePEc: Add citation now
   
6. Ansari, A. ; Mela, CF. ; Neslin, SA. Customer channel migration. 2008 Journal of Marketing Research. 45 60-76
   Paper not yet in RePEc: Add citation now
   
7. Armstrong, J.S. Persuasive advertising: evidence-based principles. 2010 Palgrave Macmillan: Basingstoke
   Paper not yet in RePEc: Add citation now
   
8. Bang, Y. ; Lee, D.-J. ; Han, K. ; Hwang, M. ; Ahn, J.-H. Channel capabilities, product characteristics, and the impacts of mobile channel introduction. 2013 Journal of Management Information Systems. 30 101-125
   Paper not yet in RePEc: Add citation now
   

9. Bayer, E. ; Srinivasan, S. ; Riedl, EJ. ; Skiera, B. The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value. 2020 International Journal of Research in Marketing. 37 789-804

10. Bijmolt, TH. ; van Heerde, HJ. ; Pieters, RG. New empirical generalizations on the determinants of price elasticity. 2005 Journal of Marketing Research. 42 141-156
    Paper not yet in RePEc: Add citation now
    

11. Bogomolova, S. ; Szabo, M. ; Kennedy, R. Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based?. 2017 Journal of Business Research. 76 189-200

12. Chan, T. ; Narasimhan, C. ; Zhang, Q. Decomposing promotional effects with a dynamic structural model of flexible consumption. 2008 Journal of Marketing Research. 45 487-498
    Paper not yet in RePEc: Add citation now
    
13. Cui, T. ; Ghose, A. ; Halaburda, H. ; Iyengar, R. ; Pauwels, K. ; Sriram, S. ; Tucker, C. ; Venkataraman, S. Informational challenges in omnichannel marketing: Remedies and future research. 2021 Journal of Marketing. 85 103-120
    Paper not yet in RePEc: Add citation now
    
14. Danaher, PJ. ; Danaher, TS. ; Smith, MS. ; Loaiza-Maya, R. Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment. 2020 Journal of Marketing Research. 57 445-467
    Paper not yet in RePEc: Add citation now
    
15. Deighton, J. ; Henderson, CM. ; Neslin, SA. The effects of advertising on brand switching and repeat purchasing. 1994 Journal of Marketing Research. 31 28-43
    Paper not yet in RePEc: Add citation now
    
16. Dinner, IM. ; Heerde, HJ. ; Neslin, SA. Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising. 2014 Journal of Marketing Research. 51 527-545
    Paper not yet in RePEc: Add citation now
    

17. Dost, F. ; Geiger, I. Value-based pricing in competitive situations with the help of multi-product price response maps. 2017 Journal of Business Research. 76 219-236

18. Draganska, M. ; Vitorino, MA. Decomposing the effect of advertising: What happens in the retail channel?. 2023 International Journal of Research in Marketing. 40 226-247

19. Gauri, DK. ; Ratchford, B. ; Pancras, J. ; Talukdar, D. An empirical analysis of the impact of promotional discounts on store performance. 2017 Journal of Retailing. 93 283-303

20. Germann, F. ; Ebbes, P. ; Grewal, R. The chief marketing officer matters!. 2015 Journal of Marketing. 79 1-22
    Paper not yet in RePEc: Add citation now
    

21. Ghose, A. ; Kwon, HE. ; Lee, D. ; Oh, W. Seizing the commuting moment: Contextual targeting based on mobile transportation Apps. 2019 Information Systems Research. 30 154-174

22. Gielens, K. ; Steenkamp, J-BE. Branding in the era of digital (dis)intermediation. 2019 International Journal of Research in Marketing. 36 367-384

23. Goldfarb, A. ; Tucker, C. ; Wang, Y. Conducting research in marketing with quasi-experiments. 2022 Journal of Marketing. 86 1-20
    Paper not yet in RePEc: Add citation now
    

24. Guyt, J. ; Gijsbrechts, E. On consumer choice patterns and the net impact of feature promotions. 2018 International Journal of Research in Marketing. 35 490-508

25. Guyt, JY. ; Gijsbrechts, E. Take turns or march in sync? The impact of the national brand promotion calendar on manufacturer and retailer performance. 2014 Journal of Marketing Research. 51 753-772
    Paper not yet in RePEc: Add citation now
    

26. Haviv, A. Consumer search, price promotions, and counter-cyclic pricing. 2022 Marketing Science. 41 294-314

27. Jensen, BB. ; Orquin, J. ; Bech-Larsen, T. What distinguishes passive recipients from active decliners of sales flyers?. 2014 Data Mining Applications in Retailing and Consumer Services. 21 1-8

28. Kalyanam, K. ; McAteer, J. ; Marek, J. ; Hodges, J. ; Lin, L. Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com. 2018 Quantitative Marketing & Economics. 16 1-42

29. Keller, WI. ; Deleersnyder, B. ; Gedenk, K. Price promotions and popular events. 2019 Journal of Marketing. 83 73-88
    Paper not yet in RePEc: Add citation now
    
30. Konrad, J. Der kampf um frequenzbringer wie coke lohnt sich,. 2022 Lebensmittelzeitung:
    Paper not yet in RePEc: Add citation now
    

31. Lal, R. ; Matutes, C. Retail pricing and advertising strategies. 1994 Journal of Business. 67 345-370

32. Lee, SY. ; Son, Y. ; Oh, W. Effectiveness of integrated offline-and-online promotions in omnichannel targeting: A randomized field experiment. 2021 Journal of Management Information Systems. 38 484-516
    Paper not yet in RePEc: Add citation now
    

33. Leeflang, PS. ; Selva, J.P. ; van Dijk, A. ; Wittink, DR. Decomposing the sales promotion bump accounting for cross-category effects. 2008 International Journal of Research in Marketing. 25 201-214

34. Lemon, KN. ; Nowlis, SM. Developing synergies between promotions and brands in different price-quality tiers. 2002 Journal of Marketing Research (JMR). 39 171-185
    Paper not yet in RePEc: Add citation now
    

35. Lesscher, L. ; Lobschat, L. ; Verhoef, PC. Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising. 2021 International Journal of Research in Marketing. 38 678-697

36. Lewis, RA. ; Reiley, DH. Online ads and offline sales: Measuring the effect of retail advertising via a controlled experiment on Yahoo!. 2014 Quantitative Marketing and Economics. 12 235-266

37. Li, K. ; Zhou, C. ; Luo, X. ; Benitez, J. ; Liao, Q. Impact of information timeliness and richness on public engagement on social media during COVID-19 pandemic: An empirical investigation based on NLP and machine learning. 2022 Decision Support Systems. 162 -
    Paper not yet in RePEc: Add citation now
    
38. Luo, X. ; Zhang, Y. ; Zeng, F. ; Qu, Z. Complementarity and cannibalization of offline-to-online targeting: A field experiment on omnichannel commerce. 2020 MIS Quarterly. 44 957-982
    Paper not yet in RePEc: Add citation now
    

39. Ma, J. Does greater online assortment pay? An empirical study using matched online and catalog shoppers. 2016 Journal of Retailing. 92 373-382

40. Maier, E. ; Bornschein, R. ; Manss, R. ; Hesse, D. Financial consequences of adding bricks to clicks. 2023 International Journal of Research in Marketing. 40 609-628

41. Martín-Herrán, G. ; Sigué, SP. An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?. 2017 Journal of Business Research. 70 67-73
    Paper not yet in RePEc: Add citation now
    
42. Meyners, J. ; Barrot, C. ; Becker, JU. ; Goldenberg, J. The role of mere closeness: How geographic proximity affects social influence. 2017 Journal of Marketing. 81 49-66
    Paper not yet in RePEc: Add citation now
    

43. Nelson, P. Advertising as information. 1974 Journal of Political Economy. 82 729-754

44. Neslin, S. Sales promotion. 2002 Marketing Science Institute: Cambridge, MA
    Paper not yet in RePEc: Add citation now
    

45. Osinga, EC. ; Zevenbergen, M. ; van Zuijlen, MW. Do mobile banner ads increase sales? Yes, in the offline channel. 2019 International Journal of Research in Marketing. 36 439-453

46. Paharia, N. ; Avery, J. ; Keinan, A. Positioning brands against large competitors to increase sales. 2014 Journal of Marketing Research. 51 647-656
    Paper not yet in RePEc: Add citation now
    
47. Papies, D. ; Ebbes, P. ; Heerde, H. Addressing endogeneity in marketing models. 2017 En : Leeflang, P ; Wieringa, J ; Bijmolt, T ; Pauwels, K Advanced methods for modeling markets. Springer International Publishing:
    Paper not yet in RePEc: Add citation now
    
48. Pauwels, K. ; Hanssens, DM. ; Siddarth, S. The long-term effects of price promotions on category incidence, brand choice, and purchase quantity. 2002 Journal of Marketing Research. 39 421-439
    Paper not yet in RePEc: Add citation now
    
49. rewe (2023). Abschied von einer Handelstradition: REWE schickt den Papier-Prospekt ins Museum. https://www.rewe-group.com/de/presse-und-medien/newsroom/pressemitteilungen/abschied-von-einer-handelstradition-rewe-schickt-den-papier-prospekt-ins-museum/. Accessed August 16, 2023.
    Paper not yet in RePEc: Add citation now
    
50. Sethuraman, R. ; Tellis, GJ. Does manufacturer advertising suppress or stimulate retail price promotions? Analytical model and empirical analysis. 2002 Journal of Retailing. 78 253-263
    Paper not yet in RePEc: Add citation now
    

51. Shankar, V. ; Kushwaha, T. Omnichannel marketing: Are cross-channel effects symmetric?. 2021 International Journal of Research in Marketing. 38 290-310

52. Shankar, V. ; Venkatesh, A. ; Hofacker, C. ; Naik, P. Mobile marketing in the retailing environment: Current insights and future research avenues. 2010 Journal of Interactive Marketing. 24 111-120

53. Sotgiu, F. ; Gielens, K. Suppliers caught in supermarket price wars: Victims or victors? Insights from a Dutch price war. 2015 Journal of Marketing Research. 52 784-800
    Paper not yet in RePEc: Add citation now
    
54. Sridhar, K. ; Kumar, A. ; Bezawada, R. Investigating cross-media effects in a multichannel marketing environment: The role of email, catalog, television, and radio. 2021 Marketing Letters. 189-201
    Paper not yet in RePEc: Add citation now
    
55. The Guardian (2022). France cracks down on junk mail with trial opt-in system. https://www.theguardian.com/world/2022/sep/01/france-cracks-down-on-junk-mail-with-trial-opt-in-system. Accessed August 16, 2022.
    Paper not yet in RePEc: Add citation now
    

56. van Ewijk, BJ. ; Stubbe, A. ; Gijsbrechts, E. ; Dekimpe, MG. Online display advertising for CPG brands: (When) does it work?. 2021 International Journal of Research in Marketing. 38 271-289

57. van Heerde, HJ. ; Leeflang, PS.H. ; Wittink, DR. Decomposing the sales promotion bump with store data. 2004 Marketing Science. 23 317-334

58. Villanova, D. ; Bodapati, AV. ; Puccinelli, NM. ; Tsiros, M. ; Goodstein, RC. ; Kushwaha, T. ; Suri, R. ; Ho, H. ; Brandon, R. ; Hatfield, C. Retailer marketing communications in the digital age: Getting the right message to the right shopper at the right time. 2021 Journal of Retailing. 97 116-132

59. Widdecke, KA. ; Keller, WI. ; Gedenk, K. ; Deleersnyder, B. Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters. 2023 International Journal of Research in Marketing. 40 455-474

60. Wolters, J. ; Huchzermeier, A. Joint in-season and out-of-season promotion demand forecasting in a retail environment. 2021 Journal of Retailing. 97 726-745

61. Woo, H. ; Chung, A. ; Richey, RG. ; Hopkins, C. ; Lee, K. Product-flyer location and type of product categories in retailing. 2022 Journal of Business Research. 138 146-160

62. Zhang, J. An integrated choice model incorporating alternative mechanisms for consumers' reactions to in-store display and feature advertising. 2006 Marketing Science. 25 278-290

63. Zierlein, T. ; Krug, A. ; Naumann, L. ; Stuhlmacher, P. Trade promotion optimization – Shining light into the darkness. 2020 Monitor Deloitte. 1-26
    Paper not yet in RePEc: Add citation now
    

1. Brand strategies: Enhancing manufacturers bargaining power in grocery retail through cross‐category complementarities. (2024). Heimeshoff, Ulrich ; Klein, Gordon J.
   In: Managerial and Decision Economics.
   RePEc:wly:mgtdec:v:45:y:2024:i:4:p:2484-2500.

   Full description at Econpapers || Download paper

2. Decomposing cross-channel advertising support of retailer price promotions. (2024). Dost, Florian ; Maier, Erik.
   In: Journal of Retailing.
   RePEc:eee:jouret:v:100:y:2024:i:3:p:362-381.

   Full description at Econpapers || Download paper

3. Countering Negotiation Power Asymmetries by Using the Adjusted Winner Algorithm. (2023). Wagner, Ralf ; Zulauf, Katrin.
   In: SN Operations Research Forum.
   RePEc:spr:snopef:v:4:y:2023:i:1:d:10.1007_s43069-023-00206-7.

   Full description at Econpapers || Download paper

4. Decomposing the effect of advertising: What happens in the retail channel?. (2023). Draganska, Michaela ; Vitorino, Maria Ana.
   In: International Journal of Research in Marketing.
   RePEc:eee:ijrema:v:40:y:2023:i:1:p:226-247.

   Full description at Econpapers || Download paper

5. Scalability in Platforms for Local Groceries: An Examination of Indirect Network Economies. (2022). Richards, Timothy J ; Wang, Lina ; Rabinovich, Elliot.
   In: Production and Operations Management.
   RePEc:bla:popmgt:v:31:y:2022:i:1:p:318-340.

   Full description at Econpapers || Download paper

6. Multiproduct Intermediaries. (2021). Zhou, Jidong ; Watanabe, Makoto ; Rhodes, Andrew.
   In: Post-Print.
   RePEc:hal:journl:hal-03160803.

   Full description at Econpapers || Download paper

7. Redesigning after-sales service: Impact on incumbent product distribution channels. (2021). Mehta, Ritu ; Balakumar, Karthikeyan.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:58:y:2021:i:c:s096969892031287x.

   Full description at Econpapers || Download paper

8. Private label management: A literature review. (2021). Yang, Wei ; Wu, Lifang.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:125:y:2021:i:c:p:368-384.

   Full description at Econpapers || Download paper

9. Value of Aggregators. (2020). Akca, Selin ; Rao, Anita.
   In: Marketing Science.
   RePEc:inm:ormksc:v:39:y:2020:i:5:p:893-922.

   Full description at Econpapers || Download paper

10. Leveraging Logistics Competence in New Product Sourcing: The Role of Strategic Intent and Impact on Performance. (2020). Schoenherr, Tobias ; Narasimhan, Ram ; Kim, Myung Kyo.
    In: Logistics.
    RePEc:gam:jlogis:v:4:y:2020:i:4:p:24-:d:424419.

    Full description at Econpapers || Download paper

11. Multiproduct Intermediaries. (2020). Zhou, Jidong ; Watanabe, Makoto.
    In: Cowles Foundation Discussion Papers.
    RePEc:cwl:cwldpp:2263.

    Full description at Econpapers || Download paper

12. Multiproduct Intermediaries. (2020). Zhou, Jidong ; Watanabe, Makoto ; Rhodes, Andrew.
    In: CEPR Discussion Papers.
    RePEc:cpr:ceprdp:14815.

    Full description at Econpapers || Download paper

13. Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions. (2018). Dean, Tereza ; Calantone, Roger J ; Griffith, David A.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:29:y:2018:i:1:d:10.1007_s11002-018-9450-0.

    Full description at Econpapers || Download paper

14. Brand positioning and consumer taste information. (2018). Boyaci, Tamer ; Ray, Saibal ; Nalca, Arcan.
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:268:y:2018:i:2:p:555-568.

    Full description at Econpapers || Download paper

15. Complementarity and Bargaining Power. (2017). Mechemache, Zohra ; Bonnet, Céline ; Bouamra-Mechemache, Zohra ; Richards, Timothy.
    In: TSE Working Papers.
    RePEc:tse:wpaper:31531.

    Full description at Econpapers || Download paper

16. Manufacturers’ Benefits from Their Cooperation with Key Retailers in the Context of Business Models: A Cluster Analysis. (2017). Witek-Hajduk, Marzanna ; Napirkowski, Tomasz Marcin.
    In: International Journal of Management, Knowledge and Learning.
    RePEc:tkp:jouijm:v:6:y:2017:i:1:p:97-114.

    Full description at Econpapers || Download paper

17. A data mining framework for targeted category promotions. (2017). Reutterer, Thomas ; March, Nicolas ; Hornik, Kurt ; Gruber, Kathrin .
    In: Journal of Business Economics.
    RePEc:spr:jbecon:v:87:y:2017:i:3:d:10.1007_s11573-016-0823-7.

    Full description at Econpapers || Download paper

18. Pass-through decision analysis in a supply chain. (2017). Wu, Desheng.
    In: Annals of Operations Research.
    RePEc:spr:annopr:v:257:y:2017:i:1:d:10.1007_s10479-015-1817-5.

    Full description at Econpapers || Download paper

19. Sojusze marketingowe między detalistami i producentami dóbr konsumpcyjnych trwałego użytku. (2017). Witek-Hajduk, Marzanna K ; Sznajder, Andrzej.
    In: Gospodarka Narodowa. The Polish Journal of Economics.
    RePEc:sgh:gosnar:y:2017:i:4:p:83-98.

    Full description at Econpapers || Download paper

20. THE EFFECT OF MERCHANDISING ON FOOD PRODUCTS IN THE ROMANIAN RETAIL MARKET. (2017). Shakhshir, Ghassan.
    In: Annals of Faculty of Economics.
    RePEc:ora:journl:v:1:y:2017:i:1:p:841-852.

    Full description at Econpapers || Download paper

21. A Framework of Retailer-Manufacturer Cooperation and Coopetition: Consumer Durable Goods Retailers’ Case Studies. (2017). Witek-Hajduk, Marzanna Katarzyna ; Napiorkowska, Anna.
    In: Entrepreneurial Business and Economics Review.
    RePEc:krk:eberjl:v:5:y:2017:i:1:p:59-76.

    Full description at Econpapers || Download paper

22. Manufacturers’ Benefits from Their Cooperation with Key Retailers in the Context of Business Models: A Cluster Analysis. (2017). Napiorkowski, Tomasz Marcin ; Witek-Hajduk, Marzanna.
    In: International Journal of Management, Knowledge and Learning.
    RePEc:isv:jouijm:v:6:y:2017:i:1:p:97-114.

    Full description at Econpapers || Download paper

23. Brand positioning and consumer taste information. (2017). Boyaci, Tamer ; Ray, Saibal ; Nalca, Arcan.
    In: ESMT Research Working Papers.
    RePEc:esm:wpaper:esmt-17-01_r1.

    Full description at Econpapers || Download paper

24. Sojusze marketingowe między detalistami i producentami dóbr konsumpcyjnych trwałego użytku. (2017). Witek-Hajduk, Marzanna K ; Sznajder, Andrzej.
    In: Gospodarka Narodowa-The Polish Journal of Economics.
    RePEc:ags:polgne:359134.

    Full description at Econpapers || Download paper

25. Complementarity and Bargaining Power. (2017). Mechemache, Zohra ; Bonnet, Céline ; Bouamra-Mechemache, Zohra ; Richards, Timothy J.
    In: 2017 Annual Meeting, July 30-August 1, Chicago, Illinois.
    RePEc:ags:aaea17:258022.

    Full description at Econpapers || Download paper

26. Technical Note—Sequential Multiproduct Price Competition in Supply Chain Networks. (2016). Hu, Ming ; Federgruen, Awi.
    In: Operations Research.
    RePEc:inm:oropre:v:64:y:2016:i:1:p:135-149.

    Full description at Econpapers || Download paper

27. Advancing research on loyalty programs: a future research agenda. (2015). Dorotic, Matilda ; Basso, Leonardo ; Zhang, Jie ; Breugelmans, Els ; Minnema, Alec ; Mijnlieff, Willem ; Bijmolt, Tammo ; Kopalle, Praveen ; Wunderlich, Nancy .
    In: Marketing Letters.
    RePEc:kap:mktlet:v:26:y:2015:i:2:p:127-139.

    Full description at Econpapers || Download paper

28. The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions. (2015). Sotgiu, Francesca ; Tillmanns, Sebastian ; Goetz, Oliver ; Mantrala, Murali ; Krafft, Manfred.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:91:y:2015:i:4:p:569-585.

    Full description at Econpapers || Download paper

29. Product variety, pricing and differentiation in a supply chain. (2012). Rajagopalan, S. ; Xia, Nan.
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:217:y:2012:i:1:p:84-93.

    Full description at Econpapers || Download paper

30. Die Vorteilhaftigkeit handelsgerichteter Konditionen eines Herstellers - Ein spieltheoretischer Untersuchungsansatz. (2010). Kunter, Marcus ; Guhl, Daniel.
    In: Schmalenbach Journal of Business Research.
    RePEc:spr:sjobre:v:62:y:2010:i:7:d:10.1007_bf03373679.

    Full description at Econpapers || Download paper

Report date: 2025-10-04 02:40:28 || Missing content? Let us know