Abdel-Basset, M. ; Chang, V. ; Nabeeh, N.A. An intelligent framework using disruptive technologies for COVID-19 analysis. 2021 Technol. Forecast. Soc. Chang.. 163 -
- Ahn, R.J. ; Cho, S.Y. ; Sunny Tsai, W. Demystifying computer-generated imagery (CGI) influencers: the effect of perceived anthropomorphism and social presence on brand outcomes. 2022 J. Interact. Advert.. 22 327-335
Paper not yet in RePEc: Add citation now
- Allal-Chérif, O. Intelligent cathedrals: using augmented reality, virtual reality, and artificial intelligence to provide an intense cultural, historical, and religious visitor experience. 2022 Technol. Forecast. Soc. Chang.. 178 -
Paper not yet in RePEc: Add citation now
Allal-Chérif, O. ; Aranega, A.Y. ; Sánchez, R.C. Intelligent recruitment: how to identify, select, and retain talents from around the world using artificial intelligence. 2021 Technol. Forecast. Soc. Chang.. 169 -
Allal-Chérif, O. ; Guaita-Martínez, J.M. ; Sansaloni, E.M. Sustainable esports entrepreneurs in emerging countries: audacity, resourcefulness, innovation, transmission, and resilience in adversity. 2024 J. Bus. Res.. 171 -
- Ameen, N. ; Hosany, S. ; Tarhini, A. Consumer interaction with cutting-edge technologies: implications for future research. 2021 Comput. Hum. Behav.. 120 -
Paper not yet in RePEc: Add citation now
- Ameen, N. ; Sharma, G.D. ; Tarba, S. ; Rao, A. ; Chopra, R. Toward advancing theory on creativity in marketing and artificial intelligence. 2022 Psychol. Mark.. 39 1802-1825
Paper not yet in RePEc: Add citation now
Ameen, N. ; Tarhini, A. ; Reppel, A. ; Anand, A. Customer experiences in the age of artificial intelligence. 2021 Comput. Hum. Behav.. 114 -
- Arsenyan, J. ; Mirowska, A. Almost human? A comparative case study on the social media presence of virtual influencers. 2021 Int. J. Hum. Comput. Stud.. 155 -
Paper not yet in RePEc: Add citation now
Audrezet, A. ; de Kerviler, G. ; Moulard, J.G. Authenticity under threat: when social media influencers need to go beyond self-presentation. 2020 J. Bus. Res.. 117 557-569
Baabdullah, A.M. ; Alalwan, A.A. ; Algharabat, R.S. ; Metri, B. ; Rana, N.P. Virtual agents and flow experience: an empirical examination of AI-powered chatbots. 2022 Technol. Forecast. Soc. Chang.. 181 -
- Baker, C. ; Baker, D. An Influencer’s World: A Behind-the-Scenes Look at Social Media Influencers and Creators. 2023 University of Iowa Press:
Paper not yet in RePEc: Add citation now
Batat, W. Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age. 2022 J. Strateg. Mark.. -
Baudier, P. ; de Boissieu, E. ; Duchemin, M.H. Source credibility and emotions generated by robot and human influencers: the perception of luxury brand representatives. 2023 Technol. Forecast. Soc. Chang.. 187 -
- Baumgarth, C. ; Kirkby, A. ; Kaibel, C. When fake becomes real: the innovative case of artificial influencers. 2021 En : Pantano, E. Creativity and Marketing: The Fuel for Success. Emerald Publishing Limited:
Paper not yet in RePEc: Add citation now
- Block, E. ; Lovegrove, R. Discordant storytelling, ‘honest fakery’, identity peddling: how uncanny CGI characters are jamming public relations and influencer practices. 2021 Public Relat. Inquiry. 10 265-293
Paper not yet in RePEc: Add citation now
- Brachtendorf, C. Lil Miquela in the folds of fashion: (ad-)dressing virtual influencers. 2022 Fash. Style Pop. Cult.. 9 483-499
Paper not yet in RePEc: Add citation now
- Cabeza-Ramírez, L.J. ; Fuentes-García, F.J. ; Cano-Vicente, M.C. ; González-Mohino, M. How generation X and millennials perceive Influencers’ recommendations: perceived trustworthiness, product involvement, and perceived risk. 2022 J. Theor. Appl. Electron. Commer. Res.. 17 1431-1449
Paper not yet in RePEc: Add citation now
- Campbell, A.J. Let the data speak: using rigour to extract vitality from qualitative data. 2020 Electron. J. Bus. Res. Methods. 18 1-15
Paper not yet in RePEc: Add citation now
- Chiu, C.L. ; Ho, H.-C. Impact of celebrity, micro-celebrity, and virtual influencers on Chinese Gen Z’s purchase intention through social media. 2023 SAGE Open. 13 1-18
Paper not yet in RePEc: Add citation now
- Choi, M. ; Choi, Y. ; Lee, H. Gen Z travelers in the instagram marketplace: trust, influencer type, post type, and purchase intention. 2023 J. Hosp. Tour. Res.. 1-15 -
Paper not yet in RePEc: Add citation now
- Chung, S. ; Cho, H. Fostering parasocial relationships with celebrities on social media: implications for celebrity endorsement. 2017 Psychol. Mark.. 34 481-495
Paper not yet in RePEc: Add citation now
- Conti, M. ; Gathani, J. ; Tricomi, P.P. Virtual influencers in online social media. 2022 IEEE Commun. Mag.. 60 86-91
Paper not yet in RePEc: Add citation now
- Cotter, K. Playing the visibility game: how digital influencers and algorithms negotiate influence on Instagram. 2019 New Media Soc.. 21 895-913
Paper not yet in RePEc: Add citation now
Cuntz, A. ; Bergquist, K. Exclusive content and platform competition in Latin America. 2022 Inf. Econ. Policy. 60 -
- da Silva, Batista ; Oliveira, A. ; Chimenti, P. “Humanized robots”: A proposition of categories to understand virtual influencers. 2021 Australas. J. Inf. Syst.. 25 1-26
Paper not yet in RePEc: Add citation now
- Dabiran, E. ; Wang, F. ; Farivar, S. Virtual influencer marketing: anthropomorphism and its effect. 2022 En : ECIS 2022 Research-in-Progress Papers. :
Paper not yet in RePEc: Add citation now
- de Brito Silva, M.J. ; de Oliveira Ramos Delfino, L. ; Alves Cerqueira, K. ; de Oliveira Campos, P. Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram. 2022 Soc. Netw. Anal. Min.. 12 1-19
Paper not yet in RePEc: Add citation now
- De Veirman, M. ; Cauberghe, V. ; Hudders, L. Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. 2017 Int. J. Advert.. 36 798-828
Paper not yet in RePEc: Add citation now
Deng, F. ; Jiang, X. Effects of human versus virtual human influencers on the appearance anxiety of social media users. 2023 J. Retail. Consum. Serv.. 71 -
- Denzin, N.K. ; Lincoln, Y.S. The Sage Handbook of Qualitative Research. 2011 Sage:
Paper not yet in RePEc: Add citation now
- Djafarova, E. ; Rushworth, C. Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users. 2017 Comput. Hum. Behav.. 68 1-7
Paper not yet in RePEc: Add citation now
- Engström, J. Virtual influencers: antecedents and typologizing. 2022 En : Tuten, T.L. ; Hanlon, A. The SAGE Handbook of Social Media Marketing. Sage Publications Ltd:
Paper not yet in RePEc: Add citation now
- Franke, C. ; Groeppel-Klein, A. ; Müller, K. Consumers’ responses to virtual influencers as advertising endorsers: novel and effective or uncanny and deceiving?. 2023 J. Advert.. 1-17 -
Paper not yet in RePEc: Add citation now
- Gammelgaard, B. Editorial: the qualitative case study. 2017 Int. J. Logist. Manag.. 28 910-913
Paper not yet in RePEc: Add citation now
- Glenister, G. Influencer Marketing Strategy: How to Create Successful Influencer Marketing. 2021 Kogan Page Publishers:
Paper not yet in RePEc: Add citation now
- Guthrie, S. Virtual influencers: more human than humans. 2020 En : Yesiloglu, S. ; Costello, J. Influencer Marketing. Routledge:
Paper not yet in RePEc: Add citation now
- Haenlein, M. ; Anadol, E. ; Farnsworth, T. ; Hugo, H. ; Hunichen, J. ; Welte, D. Navigating the new era of influencer marketing: how to be successful on Instagram, TikTok, & Co. 2020 Calif. Manag. Rev.. 63 5-25
Paper not yet in RePEc: Add citation now
Harrison, R.L. Using mixed methods designs in the Journal of Business Research, 1990–2010. 2013 J. Bus. Res.. 66 2153-2162
- Hays, D.G. ; McKibben, W.B. Promoting rigorous research: generalizability and qualitative research. 2021 J. Couns. Dev.. 99 178-188
Paper not yet in RePEc: Add citation now
- Hofeditz, L. ; Nissen, A. ; Schütte, R. ; Mirbabaie, M. Trust me, i’m an influencer!-a comparison of perceived trust in human and virtual influencers. 2022 En : ECIS 2022 Research-in-Progress Papers. :
Paper not yet in RePEc: Add citation now
- Jang, H.S. ; Yoh, E. Perceptions of male and female consumers in their 20s and 30s on the 3D virtual influencer. 2020 Res. J. Costume Cult.. 28 446-462
Paper not yet in RePEc: Add citation now
- Jhawar, A. ; Kumar, P. ; Varshney, S. The emergence of virtual influencers: a shift in the influencer marketing paradigm. 2023 Young Consum.. 24 468-484
Paper not yet in RePEc: Add citation now
- Kadekova, Z. ; Holienčinova, M. Influencer marketing as a modern phenomenon creating a new frontier of virtual opportunities. 2018 Commun. Today. 9 90-105
Paper not yet in RePEc: Add citation now
- Ki, C.W.C. ; Kim, Y.K. The mechanism by which social media influencers persuade consumers: the role of consumers’ desire to mimic. 2019 Psychol. Mark.. 36 905-922
Paper not yet in RePEc: Add citation now
Kim, D.Y. ; Kim, H.-Y. Trust me, trust me not: a nuanced view of influencer marketing on social media. 2021 J. Bus. Res.. 134 223-232
- Kim, E. ; Kim, D. Donggyu ; Zihang, E. ; Shoenberger, H. The next hype in social media advertising: examining virtual influencers’ brand endorsement effectiveness. 2023 Front. Psychol.. 14 1-7
Paper not yet in RePEc: Add citation now
- Kim, H. ; Park, M. Virtual influencers’ attractiveness effect on purchase intention: a moderated mediation model of the Product–Endorser fit with the brand. 2023 Comput. Hum. Behav.. 143 -
Paper not yet in RePEc: Add citation now
Kintu, B. ; Ben-Slimane, K. Companies responses to scandal backlash caused by social media influencers. 2020 Int. J. Mark. Res.. 62 666-672
- Koay, K.Y. ; Tjiptono, F. ; Teoh, C.W. ; Memon, M.A. ; Connolly, R. Social media influencer marketing: commentary on the special issue. 2023 J. Internet Commer.. 22 S1-S3
Paper not yet in RePEc: Add citation now
- Koles, B. ; Nagy, P. Avatars as transitional objects: the impact of avatars and digital objects on adolescent gamers. 2016 J. Gaming Virtual Worlds. 8 279-296
Paper not yet in RePEc: Add citation now
- Kovacic, M. Cyborg in idology studies: symbiosis of animating humans and machines. 2021 En : Hiroshi, A. ; Galbraith, P.W. ; Kovacic, M. Idology in Transcultural Perspective. Palgrave Macmillan:
Paper not yet in RePEc: Add citation now
- Leban, M. Unethical behaviour of social media influencers: history, practice and future research. 2022 En : Hanlon, A. ; Tuten, T.L. The SAGE Handbook of Social Media Marketing. SAGE Publications:
Paper not yet in RePEc: Add citation now
- Lewis, R. ; Christin, A. Platform drama: “cancel culture,” celebrity, and the struggle for accountability on YouTube. 2022 New Media Soc.. 24 1632-1656
Paper not yet in RePEc: Add citation now
- Liu, F. ; Lee, Y.H. Unveiling behind-the-scenes human interventions and examining source orientation in virtual influencer endorsements. 2022 En : ACM International Conference on Interactive Media Experiences. :
Paper not yet in RePEc: Add citation now
- Lou, C. ; Kiew, S.T.J. ; Chen, T. ; Lee, T.Y.M. ; Ong, J.E.C. ; Phua, Z. Authentically fake? How consumers respond to the influence of virtual influencers. 2022 J. Advert.. 1-18
Paper not yet in RePEc: Add citation now
- Masuda, H. ; Han, S.H. ; Lee, J. Impacts of influencer attributes on purchase intentions in social media influencer marketing: mediating roles of characterizations. 2022 Technol. Forecast. Soc. Chang.. 174 -
Paper not yet in RePEc: Add citation now
- Mei, J. Virtual influencers: walking around the boundary of real and virtual. 2021 En : Lecture Notes in Education Psychology and Public Media. :
Paper not yet in RePEc: Add citation now
- Miles, M.B. ; Huberman, A.M. Qualitative Data Analysis: An Expanded Sourcebook. 1994 Sage:
Paper not yet in RePEc: Add citation now
- Mirowska, A. ; Arsenyan, J. Sweet escape: the role of empathy in social media engagement with human versus virtual influencers. 2023 Int. J. Hum. Comput. Stud.. 174 -
Paper not yet in RePEc: Add citation now
- Miyake, E. I am a virtual girl from Tokyo: virtual influencers, digital-orientalism and the (Im) materiality of race and gender. 2022 J. Consum. Cult.. -
Paper not yet in RePEc: Add citation now
- Miyake, E. I am a virtual girl from Tokyo: Virtual influencers, digital-orientalism and the (Im) materiality of race and gender. 2023 J. Consum. Cult.. 23 209-228
Paper not yet in RePEc: Add citation now
- Mori, M. ; MacDorman, K.F. ; Kageki, N. The uncanny valley [from the field]. 2012 IEEE Robot. Autom. Mag.. 19 98-100
Paper not yet in RePEc: Add citation now
Mostaghel, R. ; Oghazi, P. ; Parida, V. ; Sohrabpour, V. Digitalization driven retail business model innovation: evaluation of past and avenues for future research trends. 2022 J. Bus. Res.. 146 134-145
- Mouritzen, S.L.T. ; Penttinen, V. ; Pedersen, S. Virtual influencer marketing: the good, the bad and the unreal. 2023 Eur. J. Mark.. -
Paper not yet in RePEc: Add citation now
- Moustakas, E. ; Lamba, N. ; Mahmoud, D. ; Ranganathan, C. Blurring lines between fiction and reality: perspectives of experts on marketing effectiveness of virtual influencers. 2020 En : 2020 International Conference on Cyber Security and Protection of Digital Services (Cyber Security). IEEE:
Paper not yet in RePEc: Add citation now
- Mrad, M. ; Ramadan, Z. ; Nasr, L.I. Computer-generated influencers: the rise of digital personalities. 2022 Mark. Intell. Plan.. 40 589-603
Paper not yet in RePEc: Add citation now
- Munaro, A.C. ; Barcelos, R.H. ; Maffezzolli, E.C.F. A star was born: the professional trajectory of Brazilian digital influencers. 2022 En : Pantoja, F. ; Wu, S. From Micro to Macro: Dealing With Uncertainties in the Global Marketplace. AMSAC 2020. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer:
Paper not yet in RePEc: Add citation now
Mustak, M. ; Salminen, J. ; Mäntymäki, M. ; Rahman, A. ; Dwivedi, Y.K. Deepfakes: deceptions, mitigations, and opportunities. 2023 J. Bus. Res.. 154 -
- Neri, F.C. Artificial intelligence or a neoliberal marketing scheme? The performative nature of Lil Miquela’s racialized design and politics on Instagram. 2022 iJournal Stud. J. Fac. Inf.. 7 52-59
Paper not yet in RePEc: Add citation now
- Neuendorf, K.A. Content analysis and thematic analysis. 2018 En : Advanced Research Methods for Applied Psychology. Routledge:
Paper not yet in RePEc: Add citation now
- Obermayer, N. ; Kővári, E. ; Leinonen, J. ; Bak, G. ; Valeri, M. How social media practices shape family business performance: the wine industry case study. 2022 Eur. Manag. J.. 40 360-371
Paper not yet in RePEc: Add citation now
- Ozdemir, O. ; Kolfal, B. ; Messinger, P.R. ; Rizvi, S. Human or virtual: how influencer type shapes brand attitudes. 2023 Comput. Hum. Behav.. 145 -
Paper not yet in RePEc: Add citation now
- Ozuem, W. ; Willis, M. ; Howell, K. Thematic analysis without paradox: sensemaking and context. 2022 Qual. Mark. Res.. 25 143-157
Paper not yet in RePEc: Add citation now
- Panjrath, M.Y. ; Tiwari, S. “Why them, not me?”: A study exploring the impact of following fashion influencers on Instagram on body image satisfaction of adolescent girls and middle-aged women. 2021 Int. J. Psychosoc. Rehabil.. 25 348-357
Paper not yet in RePEc: Add citation now
Pantano, E. ; Pedeliento, G. ; Christodoulides, G. A strategic framework for technological innovations in support of the customer experience: a focus on luxury retailers. 2022 J. Retail. Consum. Serv.. 66 -
- Piekkari, R. ; Welch, C. The case study in management research: beyond the positivist legacy of Eisenhardt and Yin. 2018 En : Cassell, C. ; Cunliffe, A.L. ; Grandy, G. The SAGE Handbook of Qualitative Business and Management Research Methods. Sage Publications:
Paper not yet in RePEc: Add citation now
- Pillai, K.R. ; Aranha, A.M. Research in consumer behaviour: assessment of the past and agenda for the future. 2022 SCMS J. Indian Manag.. 19 90-104
Paper not yet in RePEc: Add citation now
- Rapley, T.J. The art (fulness) of open-ended interviewing: some considerations on analysing interviews. 2001 Qual. Res.. 1 303-323
Paper not yet in RePEc: Add citation now
- Rashid, Y. ; Rashid, A. ; Warraich, M.A. ; Sabir, S.S. ; Waseem, A. Case study method: a step-by-step guide for business researchers. 2019 Int J Qual Methods. 18 1-13
Paper not yet in RePEc: Add citation now
Reinikainen, H. ; Tan, T.M. ; Luoma-aho, V. ; Salo, J. Making and breaking relationships on social media: the impacts of brand and influencer betrayals. 2021 Technol. Forecast. Soc. Chang.. 171 -
- Ricci, L. Immersive media and branding: how being a brand will change and expand in the age of true immersion. 2020 En : Morie, J.F. ; McCallum, K. Handbook of Research on the Global Impacts and Roles of Immersive Media. IGI Global:
Paper not yet in RePEc: Add citation now
- Robinson, B. Towards an ontology and ethics of virtual influencers. 2020 Australas. J. Inf. Syst.. 24 1-7
Paper not yet in RePEc: Add citation now
- Rodrigo-Martín, I. ; Muñoz-Sastre, D. ; Rodrigo-Martín, L. Los influencers virtuales como líderes de opinión y su empleo en técnicas en comunicación política. 2022 Rev. Mediterr. Comun.. 13 251-266
Paper not yet in RePEc: Add citation now
- Rodrigo-Martín, L. ; Rodrigo-Martín, I. ; Muñoz-Sastre, D. Virtual influencers as an advertising tool in the promotion of brands and products. Study of the commercial activity of Lil Miquela. 2021 Rev. Lat. Comun. Soc.. 79 70-91
Paper not yet in RePEc: Add citation now
- Sakuma, H. ; Hori, A. ; Murashita, M. ; Kondo, C. ; Hijikata, Y. YouTubers vs. VTubers: persuasiveness of human and virtual presenters in promotional videos. 2023 Front. Comput. Sci.. 5 1-12
Paper not yet in RePEc: Add citation now
Sands, S. ; Ferraro, C. ; Demsar, V. ; Chandler, G. False idols: unpacking the opportunities and challenges of falsity in the context of virtual influencers. 2022 Bus. Horiz.. 65 777-788
- Santos do Carmo, I. ; Marques, S. ; Dias, A. The influence of experiential marketing on customer satisfaction and loyalty. 2022 J. Promot. Manag.. 28 994-1018
Paper not yet in RePEc: Add citation now
- Singh, J. ; Crisafulli, B. ; Xue, M.T. ‘To trust or not to trust’: the impact of social media influencers on the reputation of corporate brands in crisis. 2020 J. Bus. Res.. 119 464-480
Paper not yet in RePEc: Add citation now
- Sookkaew, J. ; Saephoo, P. “Digital influencer”: development and coexistence with digital social groups. 2021 Int. J. Adv. Comput. Sci. Appl.. 12 326-332
Paper not yet in RePEc: Add citation now
- Stein, J.P. ; Linda Breves, P. ; Anders, N. Parasocial interactions with real and virtual influencers: the role of perceived similarity and human-likeness. 2022 New Media Soc.. -
Paper not yet in RePEc: Add citation now
Suen, H.Y. ; Hung, K.E. Revealing the influence of AI and its interfaces on job candidates’ honest and deceptive impression management in asynchronous video interviews. 2024 Technol. Forecast. Soc. Chang.. 198 -
- Suprawan, L. ; Pojanavatee, S. What causes social media users to engage and mimic virtual influencers? The role of self-congruity. 2022 Innov. Mark.. 18 148-160
Paper not yet in RePEc: Add citation now
- Teh, C. China is tempting customers with its flawless AI idols—virtual influencers who don't gain weight, never age, and keep their computer-generated noses out of controversy. 2021 Insider. -
Paper not yet in RePEc: Add citation now
Um, N. Predictors affecting effects of virtual influencer advertising among college students. 2023 Sustainability. 2023 6388-
- Wibawa, R.C. ; Pratiwi, C.P. ; Wahyono, E. ; Hidayat, D. ; Adiasari, W. Virtual influencers: is the persona trustworthy?. 2022 J. Manag. Info.. 12 51-62
Paper not yet in RePEc: Add citation now
- Wiese, E. ; Weis, P.P. It matters to me if you are human – examining categorical perception in human and nonhuman agents. 2020 Int. J. Hum. Comput. Stud.. 133 1-12
Paper not yet in RePEc: Add citation now
- Xie-Carson, L. ; Magor, T. ; Benckendorff, P. ; Hughes, K. All hype or the real deal? Investigating user engagement with virtual influencers in tourism. 2023 Tour. Manag.. 99 -
Paper not yet in RePEc: Add citation now
- Yang, J. ; Chuenterawong, P. ; Lee, H. ; Chock, T.M. Anthropomorphism in CSR endorsement: a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging. 2022 J. Promot. Manag.. 1-30
Paper not yet in RePEc: Add citation now
Yap, Y.R. ; Ismail, N. Factors of virtual influencer marketing influencing Generation Y consumers’ purchase intention in Malaysia. 2022 Int. J. Internet Mark. Advert.. 17 437-458
- Yin, R.K. The Case Study Anthology. 2004 Sage:
Paper not yet in RePEc: Add citation now
Yuen, K.F. ; Chua, J. ; Li, K.X. ; Wang, X. Consumer’s adoption of virtual reality technologies for marine conservation: motivational and technology acceptance perspectives. 2022 Technol. Forecast. Soc. Chang.. 182 -
- Zelenskaya, M. ; Rundle-Thiele, S. Wildlife watcher Kylie: co-designing a virtual ambassador for the koala watch programme. 2022 Stud. Australas. Cine.. 16 93-108
Paper not yet in RePEc: Add citation now