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24. Toward a contingency view of new product creativity: Assessing the interactive effects of consumers. (2010). Rubera, Gaia ; Mazursky, David ; Ordanini, Andrea.
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25. Dazed and confused by choice: How the temporal costs of choice freedom lead to undesirable outcomes. (2010). Botti, Simona ; Hsee, Christopher K..
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26. The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity. (2010). Sanmartin, Sonia ; Jimenez, Nadia Huitzilin .
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27. A SYSTEMATIC ANALYSIS OF PREFERENCE CHANGE IN CO-BRANDING. (2009). .
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28. Involvement and use of multiple search channels in the automobile purchase process. (2009). Dijst, Martin J. ; van Rijnsoever, Frank J..
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29. Investor information search. (2009). Hira, Tahira K. ; Loibl, Cazilia.
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30. Information direction, website reputation and eWOM effect: A moderating role of product type. (2009). Lee, Thae Min ; Park, Cheol.
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31. A systematic analysis of the preference change in co-branding. (2008). Decker, Reinhold ; Lee, Chia-Lin.
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32. The interplay between cost accounting knowledge and presentation formats in cost-based decision-making. (2008). Cardinaels, Eddy.
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33. L’interférence concurrentielle dans la communication par prospectus : une étude exploratoire. (2008). Sabri, Ouidade ; Parguel, Beatrice ; Mimouni, Aida .
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34. Towards a Design Science of Ethical Decision Support. (2007). Mathieson, Kieran .
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35. Celebrity endorsement in advertising: Are celebrity ads more effective than ads with unknown model or pure product ads?. (2007). Chandon, Jean-Louis ; Jaoued-Abassi, Leyla.
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36. Reducing the demand uncertainties at the fuzzy-front-end of developing new online services. (2007). Ozer, Muammer.
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37. The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective. (2007). Czellar, Sandor ; Luna, David.
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38. Experience, Learning, and the Process of Expert Development. (2006). Russo, Joseph.
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39. Experience, Learning, and the Process of Expert Development. (2006). Russo, Joseph.
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40. Exploring the Nature of Loss Aversion. (2006). Gächter, Simon ; Johnson, Eric J. ; Herrmann, Andreas.
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41. Exploring the Nature of Loss Aversion. (2006). Johnson, Eric ; Herrmann, Andreas.
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42. Recapturing store image in customer-based store equity: a construct conceptualization. (2005). Spiro, Rosann L. ; Hartman, Katherine B..
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43. A place for emotion in attitude models. (2005). Kleine, Susan Schultz ; Machleit, Karen A. ; Allen, Chris T. ; Notani, Arti Sahni.
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44. Cause-brand alliances: does the cause help the brand or does the brand help the cause?. (2005). Goldsmith, Ronald E. ; Lafferty, Barbara A..
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45. Consumer derived utilitarian value and channel utilization in a multi-channel retail context. (2005). Noble, Stephanie M. ; Weinberger, Marc G. ; Griffith, David A..
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46. Interest rate pass-through in an enlarged Europe: the role of banking market structure for monetary policy transmission in transition countries. (2004). Sander, Harald ; dellaert, benedict ; Stremersch, Stefan ; Dellaert, Benedict G. C., .
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47. Building consumer/arts institution relationships: An exploratory study in contemporary art museums. (2004). Aurier, Philippe ; Passebois, Juliette.
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48. Unit price usage knowledge: Conceptualization and empirical assessment. (2003). Manning, Kenneth C. ; Sprott, David E. ; Miyazaki, Anthony D..
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49. Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound. (2003). Gilles, Laurent ; Thierry, LAGEAT ; Sandor, CZELLAR.
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50. Positioning options for achieving brand association: a psychological categorization framework. (2002). Moon, Junyean ; Punj, Girish.
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51. The Impact of Cognitive Expenditure on the Ethical Decision-Making Process: The Cognitive Elaboration Model. (2001). GEIGER, SCOTT W. ; Douglas, Scott C. ; Martinko, Mark J. ; Street, Marc D..
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52. Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge. (1999). Dholakia, Ruby Roy ; Venkatraman, Meera P. ; Smith, Gerald E..
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53. The effect of new package design on product attention, categorization and evaluation. (1997). Schoormans, Jan P. L., ; Robben, Henry S. J., .
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54. Contextual Influences on Judgment Based on Limited Information,. (1997). Posavac, Steven S. ; Kardes, Frank R. ; Sanbonmatsu, David M. ; Houghton, David C..
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55. The audit review process: A characterization from the persuasion perspective. (1997). Trotman, K. T. ; Rich, J. S. ; Solomon, I..
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56. UN ANÁLISIS EMPÍRICO de los EFECTOS RECÍPRICOS de las EXTENSIONES DE MARCA. (1997). Jose Antonio Varela Gonzalez, ; Elisabete de Magalh, .
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57. A stochastic multidimensional unfolding approach for representing phased decision outcomes. (1996). Desarbo, Wayne ; Sinha, Indrajit ; Carpenter, Gregory ; Lehmann, Donald.
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