- American Marketing Association - AMA (2013). Dictionary. Retrieved July 28, 2013, from http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=V Aral, S., &Walker, D. (2011). Forget Viral Marketing-Make the Product Itself Viral. Harvard Business Review, 89(6), 34-35.
Paper not yet in RePEc: Add citation now
- Beckmann, S.C., & Bell, S. (2000). Viral Marketing = word-of-mouth marketing on the internet? (And a case story from the Nordic countries). In O’Cass, A. (ed.), Visionary marketing for 21st century problems, Gold Coast, Queensland, Australia: Griffith University.
Paper not yet in RePEc: Add citation now
- Bickart, B., & Schindler, R.M. (2002). Expanding the scope of word-of-mouth: consumer-to-consumer information on the internet. Advances in Consumer Research, 29(1), 428-430.
Paper not yet in RePEc: Add citation now
- Blattberg, R.C., & Deighton, J. (1991). Interactive marketing: exploiting the age of addressability. Sloan Management Review, 33(1), 5-14.
Paper not yet in RePEc: Add citation now
Bruyn.A., & Lilien, G. (2008).Amulti-stage model of word-of-mouth influence through viral marketing. International Journal of Research in Marketing, 25(3),151-163.
- Camarero, C., & Jose R. (2011). Social and attitudinal determinants of viral marketing dynamics. Computers in Human Behavior, 27(6), 2292-2300.
Paper not yet in RePEc: Add citation now
- Cruz, D., & Fill, C. (2008). Evaluating viral marketing: isolating the key criteria. Marketing Intelligence & Planning, 26 (7), 743-758.
Paper not yet in RePEc: Add citation now
- De Bruyn, A., & Lilien, G.L. (2004). A multi-stage model of word-of-mouth through electronic referrals. eBusiness Research Centre Working Paper,The Pennsylvania State University, State College.
Paper not yet in RePEc: Add citation now
Dobele, A., Toleman, D.,Beverland, M. (2005). Controlled infection!Spreading the brand message through viral marketing. Business Horizons, 48(2), 143-149.
Dobele,A., Lindgreen,A., Beverland, M.,Vanhamme, J.,Wijk, R. (2007).Why pass on viral messages? Because they connect emotionally. Business Horizons, 50(4), 291–304.
- ГЛÐÐ’ÐИ И ОДГОВОРÐИ УРЕДÐИК: Проф. др Драгољуб Симоновић ПОМОЋÐИЦИ ГЛÐÐ’ÐОГ И ОДГОВОРÐОГ УРЕДÐИКРМр Зоран Симоновић (економија) Др ÐлекÑандар Ђурић (право) УРЕДÐИШТВО: Друштво економиÑта “Економика†Ðиш http://www.ekonomika.org.rs Goldenberg, J., Libai, B., Muller, E. (2001). Talk the network: a complex systems look at the underlying process of word-of-mouth. Marketing Letters, 12(3), 211-223.
Paper not yet in RePEc: Add citation now
- ЕКОÐОМИКРГодина LX, I-III 2014, број 1 EKONOMIKA МЕЂУÐÐРОДÐИ ЧÐСОПИС ЗРЕКОÐОМСКУ ТЕОРИЈУ И ПРÐКСУ И ДРУШТВЕÐРПИТÐЊРЧаÑÐ¾Ð¿Ð¸Ñ Ð¸Ð·Ð»Ð°Ð·Ð¸ четири пута годишње ИЗДÐÐ’ÐЧ: Друштво економиÑта “Економика†Ðиш СУИЗДÐÐ’ÐЧИ: ЕкономÑки факултет у Приштини, Факултет за уÑлужни Ð±Ð¸Ð·Ð½Ð¸Ñ - СремÑка Каменица, ИнÑтитут за економику пољопривреде - Београд, Факултет за поÑловне Ñтудије и право - Београд, Факултет за трговину и банкарÑтво, Универзитет Ðлфа - Београд, Савез економиÑта Србије - Друштво економиÑта Ðиш.
Paper not yet in RePEc: Add citation now
Gil-Or, О. (2010). Building Consumer Demand by using Viral Marketing Tactics within an Online Social Network. Advances In Management, 3(7), 7-14.
- Helm, S. (2000). Viral marketing – establishing customer relationships by ‘word-ofmouse ’. Electronic Markets, 10(3), 158–161.
Paper not yet in RePEc: Add citation now
- Kaikati, A.M., & Kaikati, J.G. (2004). Stealth marketing: how to reach consumers surreptitiously. California Management Review, 46(4), 6-22.
Paper not yet in RePEc: Add citation now
- Kalpaklioglu, N., & Toros, N. (2011).Viral marketing techniques within online social network. Journal of Yasar University, 24(6), 4112-4129.
Paper not yet in RePEc: Add citation now
- Kalyanam, K., MCIntyre, S., Masonis, J. (2007). Adaptive Experimentation in interactive marketing: the case of viral marketing at Plaxo. Journal of Interactive Marketing, 21(3), 72-85.
Paper not yet in RePEc: Add citation now
Kaplan,A., & Haenlein, M. (2011). Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. Business Horizons, 54(3), 253-263 Laudon, K. C., & Traver, C. G. (2001). E-commerce: Business, technology, society. Boston: Addison-Wesley.
- Milovamović, S. (2013). Uloga elektronskih berzi u internet poslovanju preduzeća. Ekonomika, 2, 20-28.
Paper not yet in RePEc: Add citation now
- Rayport, J. (1996). The virus of marketing. Fast Company. Retrieved July 28, 2013, from http://www.fastcompany.com/27701/virus-marketing Rogers, E. (1995). The Diffusion of Innovations. NY: The Free Press.
Paper not yet in RePEc: Add citation now
- Strutton, D., Taylor, D.,Thompson, K. (2011). Investigating generational differences in e-WOM behaviours - For advertising purposes, does X = Y? International Journal of Advertising, 30(4), 559-586.
Paper not yet in RePEc: Add citation now
- Subramani, M., & Rajagopalan, B. (2002). Examining viral marketing – a framework for knowledge sharing and influence in online social networks. MISRC Working Paper, Carlson School of Management. University of Minnesota, Minneapolis, 1–11.
Paper not yet in RePEc: Add citation now
Swanepoel, C., Lye,A.,Rugimbana, R. (2009). Virally inspired:Areview of the theory of viral stealth marketing. Australasian Marketing Journal, 17, 9–15.
- Thomas, G.M. (2004). Building the buzz in the hive mind. Journal of Consumer Behaviour, 4(1), 64-72.
Paper not yet in RePEc: Add citation now
- Vilpponen, A., Winter, S., Sundqvist, S. (2006). Electronic word-of-mouth in online environments: exploring referral network structure and adoption behavior. Journal of Interactive Advertising, 6(2), 71-86.
Paper not yet in RePEc: Add citation now
- Welker, C.B. (2002). The paradigm of viral communications. Information Services & Use, 22 (1), 3-8.
Paper not yet in RePEc: Add citation now
- Wilson, R.F. (2000). The six simple principles of viral marketing. Web Marketing Today, 70, 1-3.
Paper not yet in RePEc: Add citation now
Yang J., Yao, C., Ma, W., Chen, G. (2010). A study of the spreading scheme for viral marketing based on a complex network model. Physica A, 389(4), 859-870.