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1. Possessive brand names in brand preferences and choice: the role of inferred control. (2022). Puzakova, Marina ; Khamitov, Mansur.
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2. Human-like versus me-like brands in corporate social responsibility: the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands. (2021). Kim, Jihye ; Ju, Hyun.
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3. The preference for potential in competence, not in morality: Asymmetric biases regarding a groups potential for moral improvement and decline. (2020). Xie, Zhijie ; Tan, Xiao ; Wei, Jin ; Wen, Fangfang ; Zuo, Bin.
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4. Prosocial Compensation Following a Service Failure: Fulfilling an Organization’s Ethical and Philanthropic Responsibilities. (2020). Van de Walle, Steven ; Leliveld, Marijke C ; Ahaus, Kees ; Thomassen, Jean-Pierre.
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5. The Influence of Ambient Temperature on Social Perception and Social Behavior. (2020). Schmidt, Ulrich ; Schunk, Daniel ; Ring, Patrick ; Krause, Jan S ; Nanninga, Gerrit.
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6. The Persuasive Effect of Competence and Warmth on Clothing Sustainable Consumption: The Moderating Role of Consumer Knowledge and Social Embeddedness. (2020). Hwang, Yoon Yong ; Oh, Min Jung ; Jo, Gin Young.
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7. The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence. (2020). Jha, Subhash ; Balaji, M S ; Peck, Joann ; Oakley, Jared ; Deitz, George D.
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8. Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. (2020). Chong, Sze Man ; Cuevas, Leslie M ; Lim, Heejin ; Ki, Chung-Wha.
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9. Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages. (2020). Megicks, Philip ; Breitsohl, Jan ; Dineva, Denitsa ; Garrod, Brian.
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10. Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. (2020). Kroschke, Mirja ; Scott, Maura L ; Mende, Martin ; Grewal, Dhruv ; Roggeveen, Anne L.
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11. Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Financial Robo-Advice. (2020). Donkers, Bas ; dellaert, benedict.
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12. The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms. (2020). Ha, Sejin ; Huang, Ran.
    In: Journal of Business Research.
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13. Do brand warmth and brand competence add value to consumers? A stereotyping perspective. (2020). Zabkar, Vesna ; Arslanagic-Kalajdzic, Maja ; Kolbl, Iva ; Diamantopoulos, Adamantios.
    In: Journal of Business Research.
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14. Universal dimensions of individuals perception: Revisiting the operationalization of warmth and competence with a mixed-method approach. (2020). Halkias, Georgios ; Diamantopoulos, Adamantios.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:37:y:2020:i:4:p:714-736.

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15. The effects of endorsers facial expressions on status perceptions and purchase intentions. (2020). Chen, Yunqing ; Wyer, Robert S.
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    RePEc:eee:ijrema:v:37:y:2020:i:2:p:371-385.

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16. ALL FOR THE MONEY? THE LIMITS OF MONETARY REWARDS IN INNOVATION CONTESTS WITH USERS. (2019). Piller, Frank ; Ihl, Christoph ; Vossen, Alexander.
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17. Getting more likes: the impact of narrative person and brand image on customer–brand interactions. (2019). Li, You ; Chang, Yaping ; Kumar, V ; Yan, Jun.
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18. Managing the innovation legitimacy of the sharing economy. (2019). Hwang, Jiyoung.
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19. When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes. (2019). Dens, Nathalie ; Roosens, Bram.
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20. An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity. (2019). Boeuf, Benjamin ; Darveau, Jessica.
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21. The Effect of Social Presence and Chatbot Errors on Trust. (2019). Toader, Rita ; McElaru, Mara ; Boca, Graiela ; Ighian, Diana ; Rdulescu, Adrian T.
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22. The Influence of Internet Entrepreneur-Related Word-of-Mouth (WOM) on Corporate Image Association. (2019). Yuan, Bing ; Peluso, Alessandro M.
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23. Short-term subsidies and seller type: A health products experiment in Uganda. (2019). Karlan, Dean ; Raffler, Pia ; McConnell, Margaret ; Fischer, Greg.
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24. How the frequency and amount of corporate donations affect consumer perception and behavioral responses. (2018). He, Yanqun ; Jin, Liyin.
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25. Self-Reporting CSR Activities: When Your Company Harms, Do You Self-Disclose?. (2018). Johnson, Zachary ; Lee, Yun Jung ; Ashoori, Minoo Talebi.
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26. Gender Bias, Social Impact Framing, and Evaluation of Entrepreneurial Ventures. (2018). Lee, Matthew ; Huang, Laura.
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27. Challenging Ingrained Thoughts? The Joint Effect of Stereotypes and Awareness of Related Information on Pro-Environmental Behavior in China. (2018). Ghorbani, Majid ; Xuan, Liyan.
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28. The Seal of Approval. Introducing the Third-Party Seal Model. (2018). Murphy, Daniel.
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29. Marketing video-enabled social media as part of your e-recruitment strategy: Stop trying to be trendy. (2018). van Esch, Patrick ; Mente, Margaret.
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30. Aesthetic or self-expressiveness? Linking brand logo benefits, brand stereotypes and relationship quality. (2018). Wang, Shasha ; Molinillo, Sebastian ; Japutra, Arnold.
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31. The role of identification in frontline employee decision-making. (2018). di Mascio, Rita ; Fatima, Johra.
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32. A “good” new brand — What happens when new brands try to stand out through corporate social responsibility. (2018). Robinson, Stefanie ; Wood, Stacy.
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33. Circular vs. angular servicescape: “Shaping” customer response to a fast service encounter pace. (2018). Bogicevic, Vanja ; Liu, Stephanie Q ; Mattila, Anna S.
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34. Why the family business brand matters: Brand authenticity and the family firm trust inference. (2018). Prugl, Reinhard ; Lude, Maximilian.
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35. Using descriptive norm appeals effectively to promote green behavior. (2018). Monnot, Elisa ; Elgaaied-Gambier, Leila ; Reniou, Fanny.
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36. May the force drag your dynamic logo: The brand work-energy effect. (2018). Baxter, Stacey M ; Ilicic, Jasmina.
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37. Building a human brand: Brand anthropomorphism unravelled. (2018). Portal, Sivan ; Abratt, Russell ; Bendixen, Michael.
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38. To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures. (2017). Lee, Saerom ; Bolton, Lisa E ; Winterich, Karen Page.
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39. The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations. (2017). Townsend, Claudia.
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40. What motivates Ugandan NGOs to diversify: Risk reduction or private gain?. (2017). Owens, Trudy ; Dang, Canh.
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41. Its the thought that counts: The effects of construal level priming and donation proximity on consumer response to donation framing. (2017). He, YI ; Chen, Qimei ; Hu, Miao ; Zhu, Linlin.
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42. The ugly side of customer management – Consumer reactions to firm-initiated contract terminations. (2017). Melnyk, Valentyna ; Clement, Michel ; Papies, Dominik ; Lepthien, Anke.
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43. No I wont, but yes we will: Driving sustainability-related donations through social identity effects. (2016). Dimitriu, Radu ; Wilson, Hugh N ; Champniss, Guy ; MacDonald, Emma K.
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44. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016). Bernritter, Stefan F ; Smit, Edith G.
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45. The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference. (2016). Davvetas, Vasileios ; Halkias, Georgios ; Diamantopoulos, Adamantios.
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46. Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification. (2016). Yang, Sung-Un ; Lee, Jaejin ; Rim, Hyejoon.
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47. What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions. (2016). van Everdingen, Yvonne ; Melnyk, Valentyna ; van der Lans, Ralf.
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48. The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions. (2016). Minton, Elizabeth A ; Cornwell, Bettina T.
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49. Selection of Tourism Destination as a Representation of Human Values. (2015). Kabiraj, Sajal ; Vij, Mohit ; Saji, Beena Salim.
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50. Corporations are Cyborgs: Organizations elicit anger but not sympathy when they can think but cannot feel. (2015). Rai, Tage S. ; Diermeier, Daniel.
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