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1. Servitization as a strategy for diffusing radical technologies: An analysis of U.S. top corporate R&D investors. (2025). Nasirov, Shukhrat ; Castaldi, Carolina.
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2. Service strategy’s effect on firm performance: A meta-analysis of the servitization literature. (2024). Ulaga, Wolfgang ; Worm, Stefan ; Faramarzi, Ashkan.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:52:y:2024:i:4:d:10.1007_s11747-023-00971-1.

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3. Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success. (2024). Reinartz, Werner ; Eisenbeiss, Maik ; Berkmann, Manuel ; Schauerte, Nico.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:52:y:2024:i:3:d:10.1007_s11747-023-00964-0.

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4. Transformation Through Servitization: How Buffer Resources and Social Capital Support Transformation in Manufacturing Companies. (2024). Zhang, YU ; Xie, Xiaoya.
   In: Sustainability.
   RePEc:gam:jsusta:v:16:y:2024:i:23:p:10728-:d:1538438.

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5. How do nonsubsidized incentive affect enterprises innovation choices? A case from the new energy vehicle industry in China. (2024). Xiong, Zhen ; Wang, XI ; Li, Xingong.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:204:y:2024:i:c:s0040162524002415.

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6. Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance. (2023). Tischer, Moritz ; Homburg, Christian.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:51:y:2023:i:5:d:10.1007_s11747-023-00923-9.

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7. Data-driven digital capabilities enable servitization strategy——From service supporting the product to service supporting the client. (2023). Dai, Yishu ; Dong, Xiaoying ; Chen, Liping ; Ren, Fei.
   In: Technological Forecasting and Social Change.
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8. Structuring Servitization-Related Capabilities: A Data-Driven Analysis. (2022). Benedettini, Ornella.
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   RePEc:gam:jsusta:v:14:y:2022:i:9:p:5478-:d:807732.

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9. Green Servitization in the Single-Use Medical Device Industry: How Device OEMs Create Supply Chain Circularity through Reprocessing. (2022). Benedettini, Ornella.
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   RePEc:gam:jsusta:v:14:y:2022:i:19:p:12670-:d:934055.

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10. The double-edged sword of servitization in radical product innovation: The role of latent needs identification. (2022). Wei, Zelong ; Wang, Yanping ; Gao, Jie.
    In: Technovation.
    RePEc:eee:techno:v:118:y:2022:i:c:s0166497221000651.

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11. When does servitization promote product innovation? The moderating roles of product modularization and organization formalization. (2022). Wei, Zelong ; Wang, Yanping ; Huang, Wengao ; Sun, Lulu.
    In: Technovation.
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12. Challenge or opportunity? A case of tire rental servitization from financial and channel perspectives. (2021). Hyun, Myungjin ; Kim, Jieun.
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13. Facilitating Servitization in Manufacturing Firms: The Influence of Strategic Orientation. (2021). Zhang, YU ; Li, Yao ; Wang, Yajuan.
    In: Sustainability.
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14. Toward Servitized Research: An Integrated Approach for Sustainable Product-Service Innovation. (2021). Coreynen, Wim ; Vanderstraeten, Johanna ; van Witteloostuijn, Arjen.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:15:p:8422-:d:603264.

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15. A competitive dynamics perspective on the diversification of third-party logistics providers’ service portfolios. (2021). Scott, Marc A ; Barker, Jordan M ; Moussaoui, Issam ; Hofer, Christian ; Gibson, Andrew R.
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    RePEc:eee:transe:v:146:y:2021:i:c:s1366554520308619.

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16. Performance effects of digital technology adoption and product & service innovation – A process-industry perspective. (2021). Faullant, Rita ; Blichfeldt, Henrik.
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    RePEc:eee:techno:v:105:y:2021:i:c:s0166497221000560.

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17. Control mechanisms, management orientations, and the creativity of service employees: Symmetric and asymmetric modeling. (2021). Olya, Hossein ; Evanschitzky, Heiner ; Coelho, Filipe J ; Taheri, Babak.
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18. The influence of motivational factors on ongoing product design decisions. (2021). Querbes-Revier, Adrien ; Bleda, Mercedes ; Healey, Mark.
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    RePEc:eee:jbrese:v:129:y:2021:i:c:p:562-569.

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19. Applying IIoT and AI - Opportunities, Requirements and Challenges for Industrial Machine and Equipment Manufacturers to Expand Their Services. (2020). Qvist-Sorensen, Peter.
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    RePEc:prg:jnlcbr:v:2020:y:2020:i:2:id:234:p:46-77.

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20. What Does it Take to Successfully Implement a Hybrid Offering Strategy? A Contingency Perspective. (2020). Plotner, Olaf ; Rese, Mario ; Edinger-Schons, Laura Marie ; Dannenbaum, Judith ; Wieseke, Jan.
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21. Servitization and supply chain integration: An empirical analysis. (2020). Ali, Syed Aamir ; Farooq, Sami ; Sadiq, Muhammad Shakeel ; Chatha, Kamran Ali.
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    RePEc:eee:proeco:v:229:y:2020:i:c:s092552732030147x.

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22. The impact of service-oriented organizational design factors on firm performance: The moderating role of service-oriented corporate culture. (2020). Yan, Kaining ; Li, Gang ; Cheng, T. C. E., .
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    RePEc:eee:proeco:v:228:y:2020:i:c:s0925527320301316.

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23. Exploring servitization through the paradox lens: Coping practices in servitization. (2020). Einola, Suvi ; Rabetino, Rodrigo ; Kohtamaki, Marko.
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    RePEc:eee:proeco:v:226:y:2020:i:c:s0925527320300074.

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24. The Influences of Government Subsidies on Performance of New Energy Firms: A Firm Heterogeneity Perspective. (2019). Zhang, Yanqin ; Liu, Xianxian ; Xu, Shichun ; Du, Mingwei.
    In: Sustainability.
    RePEc:gam:jsusta:v:11:y:2019:i:17:p:4518-:d:259416.

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25. The role of customer knowledge development for incremental and radical service innovation in servitized manufacturers. (2019). Witell, Lars ; Johansson, Elisabeth A ; Raddats, Chris.
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    RePEc:eee:jbrese:v:98:y:2019:i:c:p:328-338.

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26. Make-or-buy configurational approaches in product-service ecosystems and performance. (2019). Lafuente, Esteban ; Vaillant, Yancy ; Rabetino, Rodrigo ; Bustinza, Oscar F ; Vendrell-Herrero, Ferran.
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27. The Impact of Service Offering on Business Performance in Electrical Engineering Companies. (2018). Kanovska, Lucie ; Tomaskova, Eva.
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    RePEc:ers:journl:v:xxi:y:2018:i:4:p:92-108.

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28. The Impact of Service Offering on Business Performance in Electrical Engineering Companies. (2018). Kanovska, Lucie ; Tomaskova, Eva.
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29. When and why do customer solutions pay off in business markets?. (2017). Reinartz, Werner ; Ulaga, Wolfgang ; Bharadwaj, Sundar G ; Worm, Stefan.
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30. Strategy map of servitization. (2017). Rabetino, Rodrigo ; Kohtamaki, Marko ; Gebauer, Heiko.
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31. Do customized service packages impede value capture in industrial markets?. (2016). Ulaga, Wolfgang ; Steiner, Michael ; Backhaus, Klaus ; Eggert, Andreas.
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32. Co-creating value from knowledge-intensive business services in manufacturing firms: The moderating role of relationship learning in supplier–customer interactions. (2016). Kohtamaki, Marko ; Partanen, Jukka.
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33. Organizational empowerment and service strategy in manufacturing. (2015). Chen, Yun ; Lai, Kin ; Sun, Hongyi.
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34. Influence of organizational elements on manufacturing firms service-enhancement: An empirical study based on Chinese ICT industry. (2015). Zuo, ZE ; Li, Yuke ; Chen, Guangpu ; Guo, Aifang.
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35. Servitisation of European manufacturing: evidence from a large scale database. (2014). Schartinger, Doris ; Dachs, Bernhard ; Borowiecki, Martin ; Lay, Gunter ; Jager, Angela ; Biege, Sabine .
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36. Systemlösungsorientierung als Strategieoption der Servicetransformation: Umsetzung und Erfolgswirkungen im Vertrieb. (2014). Hadwich, Karsten ; Vogel, Henrik.
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37. Implizites Wissen als Determinante des Kaufverhaltens produktbegleitender Dienstleistungen auf Industriegütermärkten – Eine explorative Analyse. (2014). Wonner, Richard ; Hogreve, Jens.
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38. Eine bibliometrische Analyse des Forschungsstandes und der zukünftigen Forschungsfragen für die Transformation vom Produzenten zum Dienstleister. (2014). Gebauer, Heiko ; Saul, Caroline.
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39. A capability perspective on service business development in small and medium-sized suppliers. (2012). Paiola, Marco ; Gebauer, Heiko ; Edvardsson, BO.
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40. Competitive advantage through service differentiation by manufacturing companies. (2011). Witell, Lars ; Gebauer, Heiko ; Gustafsson, Anders.
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    RePEc:eee:jbrese:v:64:y:2011:i:12:p:1270-1280.

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