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2. The role of green brand image in explaining European consumers€™ reactions to different types of sustainable packaging. (2025). Plotkina, Daria ; Rabeson, Landisoa ; Bambauer-Sachse, Silke.
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1. Exploring the Process of Technology Socialization (TS) in the Family: ICT Adoption for Middle-aged Parents with the Influence of Adult Children. (2024). Jamal, Arshad ; Shah, Mahmood ; Tang, Zhewen.
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2. Exploring Design Strategies for Cultivating Sustainability and Enhancing Brand Image in Personal Care Product Brands. (2024). Li, Yun-Fei ; Lin, Fang-Suey.
   In: Sustainability.
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3. Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion. (2023). Hussain, Nazim ; Bhatti, Waheed Akbar ; Rahman, Saleem ; Luomala, Harri ; Chwialkowska, Agnieszka.
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4. Anti-counterfeiting advertisements for luxury brands in the post pandemic era: Roles of message type, visual presentation mode, and self-construal. (2023). Park, Kikyoung ; Ryu, Gangseog ; Kim, Boha.
   In: Journal of Retailing and Consumer Services.
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5. The effect of incentive structure on referral: the determining role of self-construal. (2022). Chen, Zoey ; Wang, Lili.
   In: Journal of the Academy of Marketing Science.
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6. Perceived financial constraints and normative influence: discretionary purchase decisions across cultures. (2022). Jain, Shailendra Pratap ; Malika, Malika ; Maheswaran, Durairaj.
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7. Salient knowledge that others are also evaluating reduces judgment extremity. (2022). Zhao, Min ; Soman, Dilip ; Tsai, Claire I.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:50:y:2022:i:2:d:10.1007_s11747-021-00807-w.

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8. Questioning Racial and Gender Bias in AI-based Recommendations: Do Espoused National Cultural Values Matter?. (2022). Gupta, Manjul ; Dennehy, Denis ; Parra, Carlos M.
   In: Information Systems Frontiers.
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9. “Be myself” or “Be friends”? Exploring the mechanism between self-construal and sales performance. (2022). Zang, Zhimei ; Wang, Xiaoyan ; Yang, Hairu ; Chen, Chuanming.
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10. The Impact of Power Distance Belief on Consumers Brand Preferences. (2022). Wang, Jessie J ; Delvecchio, Devon ; Lalwani, Ashok K.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:39:y:2022:i:3:p:804-823.

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11. Desire, need, and obligation: Examining commitment to luxury brands in emerging markets. (2022). Shukla, Paurav ; Singh, Jaywant ; Schlegelmilch, Bodo B.
    In: International Business Review.
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12. Framing Descriptive Norms as Self-Benefit Versus Environmental Benefit: Self-Construal’s Moderating Impact in Promoting Smart Energy Devices. (2020). Cauberghe, Veroline ; Hudders, Liselot ; Mingolla, Carla.
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13. What shapes adolescents€™ attitudes toward luxury brands? The role of self-worth, self-construal, gender and national culture. (2020). de Arajo, Luciana ; Gentina, Elodie ; Bakir, Aysen.
    In: Journal of Retailing and Consumer Services.
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14. The effect of color and self-view priming in persuasive communications. (2019). King, Skyler ; Kareklas, Ioannis ; Muehling, Darrel D.
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15. Consumer reactions to corporate social responsibility: The role of CSR domains. (2019). Du, Shuili ; Baskentli, Sara ; Sen, Sankar ; Bhattacharya, C B.
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16. Privacy and biometrics: An empirical examination of employee concerns. (2018). Maasberg, Michele ; Carpenter, Darrell ; Hicks, Chelsea ; McLeod, Alexander.
    In: Information Systems Frontiers.
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17. Antecedents and Consequences of Ecotourism Behavior: Independent and Interdependent Self-Construals, Ecological Belief, Willingness to Pay for Ecotourism Services and Satisfaction with Life. (2018). Hwang, Kumju ; Lee, Ji Eun.
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18. Consumer susceptibility to cross-selling persuasion: The roles of self-construal and interpersonal harmony. (2017). Keh, Hean Tat ; Wang, Xuehua.
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19. A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions. (2017). Osuna, Sergio Andres ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna.
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20. The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal. (2016). Lee, Wei-Na.
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21. Customer commitment to luxury brands: Antecedents and consequences. (2016). Shukla, Paurav ; Banerjee, Madhumita ; Singh, Jaywant.
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    RePEc:eee:jbrese:v:69:y:2016:i:1:p:323-331.

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22. Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal. (2016). Chen, Zengxiang ; Huang, Yunhui.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:33:y:2016:i:4:p:868-880.

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23. Effects of Self-Construal Differences on Cognitive Dissonance Examined by Priming the Independent and Interdependent Self. (2014). Jeyaraj, Senthu ; Yan, Jamie Jia.
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24. Self-construals, symbolic and hedonic preferences, and actual purchase behavior. (2014). Reynolds, Jonathan ; Millan, Elena.
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25. Category characteristics effects on brand extension attitudes: A research note. (2014). Iversen, Nina Marianne ; Hem, Leif Egil ; Olsen, Lars Erling .
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26. Is the culture–emotion fit always important?. (2013). Bu, Kyunghee ; Son, Jungmin ; Kim, Donghoon.
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27. La conception de soi : une contribution à la littérature française en Marketing. (2009). Hmaida, Jouba.
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28. The role of interdependent self-construal in consumers€™ susceptibility to retail salespersons€™ influence: A hierarchical approach. (2009). Tai, Zixue ; Sun, Tao ; Tsai, Ke-Chuan.
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29. The Influence of Self-Construal on Impulsive Consumption. (2000). Zhang, Yinlong ; Shrum, L. J..
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30. Privacy and biometrics: An empirical examination of employee concerns. (). Maasberg, Michele ; Carpenter, Darrell ; Hicks, Chelsea ; McLeod, Alexander.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v::y::i::d:10.1007_s10796-016-9667-5.

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