create a website

The impact of targeting technologies and consumer multi-homing on digital platform competition. (2021). Evensen, Charlotte Bjornhaug ; Haugen, Atle.
In: Discussion Paper Series in Economics.
RePEc:hhs:nhheco:2021_013.

Full description at Econpapers || Download paper

Cited: 0

Citations received by this document

Cites: 21

References cited by this document

Cocites: 50

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

    This document has not been cited yet.

References

References cited by this document

  1. Affeldt, P., Argentesi, E. and L. Filistrucchi (2019). Estimating Demand with MultiHoming in Two-Sided Markets. Working paper.
    Paper not yet in RePEc: Add citation now
  2. Ambrus, A., Calvano, E. and Reisinger, M. (2016). Either or Both Competition: A ”TwoSided ” Theory of Advertising with Overlapping Viewerships. The American Economic Journal: Microeconomics, 8(3), 189–222.

  3. Anderson, S.P., Foros, Ø. and Kind, H. J. (2017). Product functionality, competition, and multipurchasing. International Economic Review, 58(1), 183–210.

  4. Anderson, S.P., Foros, Ø. and Kind, H. J. (2018). Competition for Advertisers and for Viewers in Media Markets. The Economic Journal, 128(608), 34–54.

  5. Anderson, S.P., Foros, Ø., and Kind, H. J. (2019). The importance of consumer multihoming (joint purchases) for market performance: Mergers and entry in media markets. The Journal of Economics & Management Strategy, 28(1), 125–137.

  6. Athey, S. and Gans, J. S. (2010). The impact of targeting technology on advertising markets and media competition. The American Economic Review, 100(2), 608–13.

  7. Athey, S., Calvano, E. and Gans, J. S. (2018). The Impact of Consumer Multi-homing on Advertising Markets and Media Competition. Management Science, 64(4), 1574–1590.

  8. Bergemann, D. and Bonatti, A. (2011). Targeting in advertising markets: implications for offline versus online media. The RAND Journal of Economics, 42(3), 417–443.

  9. Crampes, C., Hartichabalet, C. and Jullien, B. (2009). Advertising, competition and entry in media industries. The Journal of Industrial Economics, 57(1), 7–31.

  10. D’Annunzio, A. and Russo, A. (2020). Ad networks and consumer tracking. Management Science, 66(11), 5040–5058.

  11. Fischer, S. (2020, May 19). Exclusive: New York Times phasing out all 3rd-party advertising data. Axios. https://www.axios.com Gentzkow, M. and J. M. Shapiro (2011). Ideological segregation online and offline. The Quarterly Journal of Economics, 126(4), 1799-1839.
    Paper not yet in RePEc: Add citation now
  12. Forbes. https://www.forbes.com Washington Post Press Release (2019, July 16). The Washington Post introduces next generation targeting for marketers; laying groundwork for secure, cookie-free ad experiences. The Washington Post. https://www.washingtonpost.com
    Paper not yet in RePEc: Add citation now
  13. Goettler, R. (2012). Advertising rates, audience composition and network competition in the television industry. Working paper, Simon Business School, University of Rochester, Rochester, NY.
    Paper not yet in RePEc: Add citation now
  14. Gong, Q., Pan, S. and Yang, H. (2018). Targeted Advertising on Competing Platforms. The B.E. Journal of Theoretical Economics, 19(1), 20170126.
    Paper not yet in RePEc: Add citation now
  15. Goswami, S. (2020, November 9). Why you should care about first-party data. Forbes. https://www.forbes.com Hagiu, A. and Wright, J. (2020). Data-enabled learning, network effects and competitive advantage, Working paper.
    Paper not yet in RePEc: Add citation now
  16. Hotelling, H. (1929). Stability in competition. The Economic Journal, 39(153), 41–57.
    Paper not yet in RePEc: Add citation now
  17. Johnson, J. P. (2013). Targeted advertising and advertising avoidance. The RAND Journal of Economics, 44(1), 128–144.

  18. Kox, H., Straathof, B. and Zwart, G. (2017). Targeted advertising, platform competition, and privacy. The Journal of Economics & Management Strategy, 26(3), 557–570.

  19. Shi, C. M. (2016). Catching (exclusive) eyeballs: Multi-homing and platform competition in the magazine industry (Ph.D. thesis). University of Virginia, Charlottesville, VA.
    Paper not yet in RePEc: Add citation now
  20. Taylor, G. (2012). Attention Retention: Targeted Advertising and the Provision of Media Content. Working paper, University of Oxford.
    Paper not yet in RePEc: Add citation now
  21. Walter, G. (2021, January 13). First-party data will reign supreme for marketers in 2021.
    Paper not yet in RePEc: Add citation now

Cocites

Documents in RePEc which have cited the same bibliography

  1. Data, Targeted Advertising and Quality of Journalism: The Case of Accelerated Mobile Page (AMP). (2022). Jeon, Doh-Shin ; Yan, Jun.
    In: TSE Working Papers.
    RePEc:tse:wpaper:125021.

    Full description at Econpapers || Download paper

  2. The microeconomics of data – a survey. (2022). Pino, Flavio.
    In: Economia e Politica Industriale: Journal of Industrial and Business Economics.
    RePEc:spr:epolin:v:49:y:2022:i:3:d:10.1007_s40812-022-00220-6.

    Full description at Econpapers || Download paper

  3. Two-sided Markets, Pricing, and Network Effects. (2022). Rysman, Marc ; Pavan, Alessandro ; Jullien, Bruno.
    In: Working Papers.
    RePEc:hal:wpaper:hal-03629451.

    Full description at Econpapers || Download paper

  4. Two-sided Markets, Pricing, and Network Effects. (2021). Rysman, Marc ; Pavan, Alessandro ; Jullien, Bruno.
    In: TSE Working Papers.
    RePEc:tse:wpaper:125849.

    Full description at Econpapers || Download paper

  5. Estimating Demand with Multi-Homing in Two-Sided Markets. (2021). Filistrucchi, Lapo ; Affeldt, P ; Argentesi, E.
    In: Other publications TiSEM.
    RePEc:tiu:tiutis:1317bf39-d02e-4f61-a34f-e01f6efbefdd.

    Full description at Econpapers || Download paper

  6. Estimating Demand with Multi-Homing in Two-Sided Markets. (2021). Filistrucchi, Lapo ; Affeldt, P ; Argentesi, E.
    In: Discussion Paper.
    RePEc:tiu:tiucen:1317bf39-d02e-4f61-a34f-e01f6efbefdd.

    Full description at Econpapers || Download paper

  7. The impact of targeting technologies and consumer multi-homing on digital platform competition. (2021). Evensen, Charlotte Bjornhaug ; Haugen, Atle.
    In: Discussion Paper Series in Economics.
    RePEc:hhs:nhheco:2021_013.

    Full description at Econpapers || Download paper

  8. Estimating Demand with Multi-Homing in Two-Sided Markets. (2021). Filistrucchi, Lapo ; Affeldt, Pauline ; Argentesi, Elena.
    In: Working Papers - Economics.
    RePEc:frz:wpaper:wp2021_16.rdf.

    Full description at Econpapers || Download paper

  9. Market power, competition and innovation in digital markets: A survey. (2021). Polo, Michele ; Calvano, Emilio.
    In: Information Economics and Policy.
    RePEc:eee:iepoli:v:54:y:2021:i:c:s0167624519301994.

    Full description at Econpapers || Download paper

  10. Estimating Demand with Multi-Homing in Two-Sided Markets. (2021). Filistrucchi, Lapo ; Affeldt, Pauline ; Argentesi, Elena.
    In: Discussion Papers of DIW Berlin.
    RePEc:diw:diwwpp:dp1965.

    Full description at Econpapers || Download paper

  11. Intermediaries in the Online Advertising Market. (2021). D'Annunzio, Anna ; Russo, Antonio.
    In: CESifo Working Paper Series.
    RePEc:ces:ceswps:_9199.

    Full description at Econpapers || Download paper

  12. Estimating Demand with Multi-Homing in Two-Sided Markets. (2021). Filistrucchi, Lapo ; Affeldt, Pauline ; Argentesi, Elena.
    In: Working Papers.
    RePEc:bol:bodewp:wp1165.

    Full description at Econpapers || Download paper

  13. Homing and platform responses to entry: Historical evidence from the U.S. newspaper industry. (2021). Seamans, Robert ; Park, Kyeonggook Francis ; Zhu, Feng.
    In: Strategic Management Journal.
    RePEc:bla:stratm:v:42:y:2021:i:4:p:684-709.

    Full description at Econpapers || Download paper

  14. MULTISIDED PLATFORMS AND MARKETS: A SURVEY OF THE THEORETICAL LITERATURE. (2021). Sanchezcartas, Juan Manuel ; Leon, Gonzalo.
    In: Journal of Economic Surveys.
    RePEc:bla:jecsur:v:35:y:2021:i:2:p:452-487.

    Full description at Econpapers || Download paper

  15. Economic policy for digital attention intermediaries. (2020). Peitz, Martin.
    In: ZEW Discussion Papers.
    RePEc:zbw:zewdip:20035.

    Full description at Econpapers || Download paper

  16. Social Media and News: Content Bundling and news Quality. (2020). Sarvary, Miklos ; de Corniere, Alexandre.
    In: TSE Working Papers.
    RePEc:tse:wpaper:124772.

    Full description at Econpapers || Download paper

  17. Superstars in two-sided markets: exclusives or not?. (2020). Shekhar, Shiva ; Madio, Leonardo ; Carroni, Elias.
    In: TSE Working Papers.
    RePEc:tse:wpaper:124158.

    Full description at Econpapers || Download paper

  18. Data and Competition: a General Framework with Applications to Mergers, Market Structure, and Privacy Policy. (2020). Taylor, Greg ; de Corniere, Alexandre.
    In: TSE Working Papers.
    RePEc:tse:wpaper:124102.

    Full description at Econpapers || Download paper

  19. Zero Pricing Platform Competition. (2020). Shekhar, Shiva.
    In: MPRA Paper.
    RePEc:pra:mprapa:99364.

    Full description at Econpapers || Download paper

  20. Ad Networks and Consumer Tracking. (2020). D'Annunzio, Anna ; Russo, Antonio ; Dannunzio, Anna.
    In: Management Science.
    RePEc:inm:ormnsc:v:66:y:2020:i:11:p:5040-5058.

    Full description at Econpapers || Download paper

  21. Platform Competition with Multihoming on Both Sides: Subsidize or Not?. (2020). Halaburda, Hanna ; Bakos, Yannis.
    In: Management Science.
    RePEc:inm:ormnsc:v:66:y:12:i:2020:p:5599-5607.

    Full description at Econpapers || Download paper

  22. Two-Sided Price Discrimination by Media Platforms. (2020). Lin, Song.
    In: Marketing Science.
    RePEc:inm:ormksc:v:39:y:2020:i:2:p:317-338.

    Full description at Econpapers || Download paper

  23. Media see-saws: Winners and losers in platform markets. (2020). Peitz, Martin ; Anderson, Simon.
    In: Journal of Economic Theory.
    RePEc:eee:jetheo:v:186:y:2020:i:c:s0022053119301346.

    Full description at Econpapers || Download paper

  24. Freemium competition among ad-sponsored platforms. (2020). Zennyo, Yusuke.
    In: Information Economics and Policy.
    RePEc:eee:iepoli:v:50:y:2020:i:c:s016762451930006x.

    Full description at Econpapers || Download paper

  25. The economics of TV tune-in. (2020). Hu, Qibing ; Lv, Qiang ; Chen, Linfeng.
    In: Economic Modelling.
    RePEc:eee:ecmode:v:89:y:2020:i:c:p:189-200.

    Full description at Econpapers || Download paper

  26. Ad clutter, time use, and media diversity. (2020). Peitz, Martin ; Anderson, Simon.
    In: CEPR Discussion Papers.
    RePEc:cpr:ceprdp:15130.

    Full description at Econpapers || Download paper

  27. Data and Competition: a General Framework with Applications to Mergers, Market Structure, and Privacy Policy. (2020). Taylor, Greg ; de Corniere, Alexandre.
    In: CEPR Discussion Papers.
    RePEc:cpr:ceprdp:14446.

    Full description at Econpapers || Download paper

  28. Global Spillovers of Taxation in the Online Advertising Market. Theory and Evidence from Facebook. (2020). Russo, Antonio ; Liberini, Federica ; Lassmann, Andrea ; Cuevas, Ruben.
    In: CESifo Working Paper Series.
    RePEc:ces:ceswps:_8149.

    Full description at Econpapers || Download paper

  29. Content Provision in the Media Market with Single-Homing and Multi-Homing Consumers. (2020). Garcia Pires, Armando ; Armando, Garcia Pires.
    In: Review of Network Economics.
    RePEc:bpj:rneart:v:19:y:2020:i:1:p:43-83:n:1.

    Full description at Econpapers || Download paper

  30. Platform Competition with Multihoming on Both Sides: Subsidize or Not?. (2019). Halaburda, Hanna ; Bakos, Yannis.
    In: Working Papers.
    RePEc:net:wpaper:1912.

    Full description at Econpapers || Download paper

  31. The Specialness of Zero. (2019). Gans, Joshua.
    In: NBER Working Papers.
    RePEc:nbr:nberwo:26485.

    Full description at Econpapers || Download paper

  32. Winners, Losers, and Facebook: The Role of Social Logins in the Online Advertising Ecosystem. (2019). Wohlfarth, Michael ; Kramer, Jan ; Schnurr, Daniel.
    In: Management Science.
    RePEc:inm:ormnsc:v:65:y:2019:i:4:p:1678-1699.

    Full description at Econpapers || Download paper

  33. Tax-free digital news?. (2019). Kind, Hans Jarle ; Foros, Øystein ; Wyndham, Tim.
    In: International Journal of Industrial Organization.
    RePEc:eee:indorg:v:66:y:2019:i:c:p:119-136.

    Full description at Econpapers || Download paper

  34. Superstar Exclusivity in Two-Sided Markets. (2019). Shekhar, Shiva ; Madio, Leonardo ; Carroni, Elias.
    In: CESifo Working Paper Series.
    RePEc:ces:ceswps:_7535.

    Full description at Econpapers || Download paper

  35. Incumbency advantage and its value. (2019). Calvano, Emilio ; Cremer, Jacques ; Biglaiser, Gary.
    In: Journal of Economics & Management Strategy.
    RePEc:bla:jemstr:v:28:y:2019:i:1:p:41-48.

    Full description at Econpapers || Download paper

  36. The importance of consumer multihoming (joint purchases) for market performance: Mergers and entry in media markets. (2019). Kind, Hans Jarle ; Foros, Øystein ; Anderson, Simon.
    In: Journal of Economics & Management Strategy.
    RePEc:bla:jemstr:v:28:y:2019:i:1:p:125-137.

    Full description at Econpapers || Download paper

  37. Horizontal mergers between multisided platforms: Insights from Cournot competition. (2019). Pinho, Joana ; Lefouili, Yassine ; Jullien, Bruno ; Correia-da-Silva, Joao ; Correiadasilva, Joao.
    In: Journal of Economics & Management Strategy.
    RePEc:bla:jemstr:v:28:y:2019:i:1:p:109-124.

    Full description at Econpapers || Download paper

  38. The Impact of Consumer Multi-homing on Advertising Markets and Media Competition. (2018). Gans, Joshua ; Calvano, Emilio ; Athey, Susan.
    In: Management Science.
    RePEc:inm:ormnsc:v:64:y:2018:i:4:p:1574-1590.

    Full description at Econpapers || Download paper

  39. Platform Architecture and Quality Trade-offs of Multihoming Complements. (2018). Kretschmer, Tobias ; Ozalp, Hakan ; Cennamo, Carmelo.
    In: Information Systems Research.
    RePEc:inm:orisre:v:29:y:2018:i:2:p:461-478.

    Full description at Econpapers || Download paper

  40. How effective are advertising bans? On the demand for quality in two-sided media markets. (2018). Greiner, Tanja ; Sahm, Marco.
    In: Information Economics and Policy.
    RePEc:eee:iepoli:v:43:y:2018:i:c:p:48-60.

    Full description at Econpapers || Download paper

  41. Product Differentiation, Exclusivity, and Multi-purchasing. (2018). Ye, Bing ; Dou, Jiangli.
    In: Annals of Economics and Finance.
    RePEc:cuf:journl:y:2018:v:19:i:1:dou:ye.

    Full description at Econpapers || Download paper

  42. The importance of consumer multi-homing (joint purchases) for market performance: mergers and entry in media markets. (2018). Kind, Hans Jarle ; Foros, Øystein ; Anderson, Simon.
    In: CEPR Discussion Papers.
    RePEc:cpr:ceprdp:13022.

    Full description at Econpapers || Download paper

  43. PRODUCT FUNCTIONALITY, COMPETITION, AND MULTIPURCHASING. (2017). Kind, Hans Jarle ; Foros, Øystein ; Anderson, Simon.
    In: International Economic Review.
    RePEc:wly:iecrev:v:58:y:2017:i:1:p:183-210.

    Full description at Econpapers || Download paper

  44. Media See-saws: Winners and Losers in Platform Markets. (2017). Peitz, Martin ; Anderson, Simon.
    In: CEPR Discussion Papers.
    RePEc:cpr:ceprdp:12214.

    Full description at Econpapers || Download paper

  45. Ad Networks and Consumer Tracking. (2017). Russo, Antonio ; D'Annunzio, Anna.
    In: CESifo Working Paper Series.
    RePEc:ces:ceswps:_6667.

    Full description at Econpapers || Download paper

  46. Media market concentration and pluralism. (2016). Stuehmeier, Torben ; Stuhmeier, Torben.
    In: CAWM Discussion Papers.
    RePEc:zbw:cawmdp:87.

    Full description at Econpapers || Download paper

  47. Platforms and network effects. (2016). Peitz, Martin ; Belleflamme, Paul.
    In: Working Papers.
    RePEc:mnh:wpaper:41306.

    Full description at Econpapers || Download paper

  48. Taxation in Digital Media Markets. (2016). Koethenbuerger, Marko ; Kind, Hans Jarle ; Kothenburger, Marko.
    In: CESifo Working Paper Series.
    RePEc:ces:ceswps:_6202.

    Full description at Econpapers || Download paper

  49. Search Advertising. (2016). de Corniere, Alexandre.
    In: American Economic Journal: Microeconomics.
    RePEc:aea:aejmic:v:8:y:2016:i:3:p:156-88.

    Full description at Econpapers || Download paper

  50. Issues in Online Advertising and Competition Policy: A Two-sided Market Perspective. (2012). Calvano, Emilio ; Jullien, Bruno.
    In: Chapters.
    RePEc:elg:eechap:14933_9.

    Full description at Econpapers || Download paper

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-09-29 23:31:41 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 3 2024. Contact: Jose Manuel Barrueco.