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Targeted Value-Enhancing Advertising and Price Competition. (2021). Pepall, Lynne ; Richards, Daniel.
In: Review of Industrial Organization.
RePEc:kap:revind:v:59:y:2021:i:3:d:10.1007_s11151-021-09818-x.

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  1. Should bundling agreements between rival firms involve persuasive advertising differentiation?. (2025). Martnez-Gonzlez, Jos Alberto ; Lvarez-Albelo, Carmen D.
    In: Journal of Economics.
    RePEc:kap:jeczfn:v:144:y:2025:i:3:d:10.1007_s00712-024-00892-9.

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  2. A Comprehensive Literature Review Study of Comparative Effectiveness of Price Information in Advertisement towards Viewer Engagement on Social Media. (2025). Daud, Noorlida ; Samsudin, Mat Redhuan ; Raidah, Tuan Putri.
    In: International Journal of Research and Innovation in Social Science.
    RePEc:bcp:journl:v:9:y:2025:i:13:p:17-22.

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  3. Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework. (2024). Zhong, Weijun ; Mei, Shue ; Zhang, Yuxiang ; Yan, Lei.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:24:y:2024:i:3:d:10.1007_s10660-022-09568-2.

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References

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