- Ang T., Wei S., Anaza N. A., (2018). Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentions. European Journal of Marketing, 52, 2075–2104. https://doi.org/10.1108/EJM-09-2017-0576.
Paper not yet in RePEc: Add citation now
Arora N., Prashar S., Parsad C., Tata S. V., (2019). Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression. Decision, 46, 179–195. https://doi.org/10.1007/s40622-019-00208-7.
Babin B. J., Darden W. R., Griffin M., (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20, 644–656. https://doi.org/10.1086/209376.
- Balaban D., Mustatea M., (2019). Users’ perspective on the credibility of social media influencers in Romania and Germany. Romanian Journal of Communication and Public Relations, 21, 31–46. https://doi.org/10.21018/rjcpr.2019.1.269.
Paper not yet in RePEc: Add citation now
- Bergkvist L., Zhou K. Q., (2016). Celebrity endorsements: A literature review and research agenda. International Journal of Advertising, 35, 642–663. https://doi.org/10.1080/02650487.2015.1137537.
Paper not yet in RePEc: Add citation now
- Cai J., Wohn D. Y., Mittal A., Sureshbabu D., (2018). Utilitarian and hedonic motivations for live streaming shopping. Proceedings of the 2018 ACM International Conference on Interactive Experiences for TV and Online Video, Seoul, Republic of Korea, 81–88. https://doi.org/10.1145/3210825.3210837.
Paper not yet in RePEc: Add citation now
- Cao J. H., Li J., Wang Y. F., Ai M. Q., (2022). The impact of self-efficacy and perceived value on customer engagement under live streaming commerce environment. Security and Communication Networks, 1, 1–13. https://doi.org/10.1155/2022/2904447.
Paper not yet in RePEc: Add citation now
- Chang C. M., Yen C., Chou S. Y., Lo W. W., (2023). What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion-introversion personality. Asia Pacific Journal of Marketing and Logistics, 35, 2983–3007. https://doi.org/10.1108/APJML-07-2022-0582.
Paper not yet in RePEc: Add citation now
- Chen J. D., Liao J. Y., (2022). Antecedents of viewers’ live streaming watching: A perspective of social presence theory. Frontiers in Psychology, 13, 1–11. https://doi.org/10.3389/fpsyg.2022.839629.
Paper not yet in RePEc: Add citation now
- Chen M. Y., Teng C. I., Chiou K. W., (2020). The helpfulness of online reviews images in review content and the facial expressions of reviewers’ avatars. Online Information Review, 44, 90–113. https://doi.org/10.1108/OIR-08-2018-0251.
Paper not yet in RePEc: Add citation now
- Chiou J. S., Hsu A. C. F., Hsieh C. H., (2013). How negative online information affects consumers’ brand evaluation: The moderating effects of brand attachment and source credibility. Online Information Review, 37, 910–926. https://doi.org/10.1108/OIR-02-2012-0014.
Paper not yet in RePEc: Add citation now
Clement P., Fang J., Asare A. O., Kulbo N. B., (2021). Customer engagement and purchase intention in live-streaming digital marketing platforms. Service Industries Journal, 41, 1–20. https://doi.org/10.1080/02642069.2021.1905798.
Deng F. Y., Jiang X., (2023) . Effects of human versus virtual human influencers on the appearance anxiety of social media users. Journal of Retailing and Consumer Services, 71, 103233. https://doi.org/10.1016/j.jretconser.2022.103233.
- Eisend M., (2010). Explaining the joint effect of source credibility and negativity of information in two-sided messages. Psychology & Marketing, 27, 1032–1049. https://doi.org/10.1002/mar.20372.
Paper not yet in RePEc: Add citation now
- Ekstrom M. A., Bjornsson H. C., Nass C. I., (2005). A reputation mechanism for business-to-business electronic commerce that accounts for rater credibility. Journal of Organizational Computing and Electronic Commerce, 15, 1–18. https://doi.org/10.1207/s15327744joce1501_1.
Paper not yet in RePEc: Add citation now
- Erdogan B. Z., (1999). Celebrity endorsement: A literature review. Journal of Marketing Management, 15, 291–314. https://doi.org/10.1362/026725799784870379.
Paper not yet in RePEc: Add citation now
- Erdogan B. Z., Baker M. J., Tagg S., (2001). Selecting celebrity endorsers: The Practitioner’s perspective. Journal of Advertising Research, 41, 39–48. https://doi.org/10.2501/JAR-41-3-39-48.
Paper not yet in RePEc: Add citation now
- Gonzales-Chavez M. A., Vila-Lopez N., (2020). Designing the best avatar to reach millennials: Gender differences in a restaurant choice. Industrial Management & Data Systems, 121, 1216–1236. https://doi.org/10.1108/IMDS-03-2020-0156.
Paper not yet in RePEc: Add citation now
- Guo Y. Y., Zhang K. X., Wang C. Y., (2021). Way to success: Understanding top streamer’s popularity and influence from the perspective of source characteristics. Journal of Retailing and Consumer Services, 64, 1–17. https://doi.org/10.1016/j.jretconser.2021.102786.
Paper not yet in RePEc: Add citation now
- Holzwarth M., Janiszewski C., Neumann M. M., (2006). The influence of avatars on online consumer shopping behavior. Journal of Marketing, 70, 19–36. https://doi.org/10.1509/jmkg.70.4.19.
Paper not yet in RePEc: Add citation now
Jiang L., Hoegg J., Dahl D. W., Chattopadhyay A., (2010). The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context. Journal of Consumer Research, 36, 778–791. https://doi.org/10.1086/605364.
- Jones K., Leonard L. N. K., (2014). Factors influencing buyer’s trust in consumer-to-consumer E-commerce. Journal of Computer Information Systems, 54, 71–79. https://doi.org/10.1080/08874417.2014.11645724.
Paper not yet in RePEc: Add citation now
- Keeling K., McGoldrick P., Beatty S., (2009). Avatars as salespeople: Communication style, trust, and intentions. Journal of Business Research, 63, 793–800. https://doi.org/10.1016/j.jbusres.2008.12.015.
Paper not yet in RePEc: Add citation now
- Li F. L., Zhao Z. Z., Lu Q., (2021). AliMe avatar: Multi-modal content production and presentation for live-streaming E-commerce. 44th International ACM SIGIR Conference on Research and Development in Information Retrieval, Quebec, Canada, 2635–2636. https://doi.org/10.1145/3404835.3464922.
Paper not yet in RePEc: Add citation now
- Li Y., Peng Y., (2021). What drives gift-giving intention in live streaming? The perspectives of emotional attachment and flow experience. International Journal of Real-Life-Computer Interaction, 37, 1317–1329. https://doi.org//10.1080/10447318.2021.1885224.
Paper not yet in RePEc: Add citation now
- Long Q., Tefertiller A. C., (2020). China’s new mania for live streaming: Gender differences in motives and uses of social live streaming services. International Journal of Real-Life-Computer Interaction, 36, 1314–1324. https://doi.org/10.1080/10447318.2020.1746060.
Paper not yet in RePEc: Add citation now
- Luo H. Y., Cheng S. J., Zhou W. H., (2021). The factors influencing sales in online celebrities’ live streaming. ICICSE 2021, Chengdu, China, 233–237. https://doi.org/10.1109/ICICSE52190.2021.9404142.
Paper not yet in RePEc: Add citation now
- Lv J. J., Yao W. J., Wang Y. Z., Wang Z. C., Yu J. Y., (2022). A game model for information dissemination in live streaming e-commerce environment. International Journal of Communication Systems, 35, 1–21. https://doi.org/10.1002/dac.5010.
Paper not yet in RePEc: Add citation now
- Miao F., Kozlenkova I. V., Wang H. Z., Xie T., Palmatier R. W., (2021). An emerging theory of avatar marketing. Journal of Marketing, 86, 67–90. https://doi.org/10.1177/0022242921996646.
Paper not yet in RePEc: Add citation now
- O’Brien H. L., (2010). The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences. Interacting with Computers, 22, 344–352. https://doi.org/10.1016/j.intcom.2010.04.001.
Paper not yet in RePEc: Add citation now
- Ohanian R., (1990). Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19, 39–52. https://doi.org/10.1080/00913367.1990.10673191.
Paper not yet in RePEc: Add citation now
Park H. J., Li M. L., (2020). The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement. Journal of Retailing and Consumer Services, 52, 1–6. https://doi.org/10.1016/j.jretconser.2019.101934.
- Pornpitakpan C., (2004). The persuasiveness of source credibility: A critical review of Five decades’ evidence. Journal of Applied Social Psychology, 34, 243–281. https://doi.org/10.1111/j.1559-1816.2004.tb02547.x.
Paper not yet in RePEc: Add citation now
- Robb A., White C., Cordar A., Wendling A., (2015). A comparison of speaking up behavior during conflict with real and virtual humans. Computers in Human Behavior, 52, 12–21. https://doi.org/10.1016/j.chb.2015.05.043.
Paper not yet in RePEc: Add citation now
- Rungruangjit W., (2022). What drives Taobao live streaming commerce? The role of parasocial relationships, congruence, and source credibility in Chinese consumers’ purchase intentions. Heliyon, 8, 1–32. https://doi.org/10.1016/j.heliyon.2022.e09676.
Paper not yet in RePEc: Add citation now
- Sun J. N., Dushime H., Zhu A. D., (2022). Beyond beauty: A qualitative exploration of authenticity and its impacts on Chinese consumers’ purchase intention in live commerce. Frontiers in Psychology, 13, 1–17. https://doi.org/10.3389/fpsyg.2022.944607.
Paper not yet in RePEc: Add citation now
- Sun Y., Shao X., Li X. T., Guo Y., Nie K., (2019). How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electronic Commerce Research and Applications, 37, 1–12. https://doi.org/10.1016/j.elerap.2019.100886.
Paper not yet in RePEc: Add citation now
Tan S. M., Liew T. W., Gan C. L., Wong W. M., (2021). Visual style of embodied virtual sales agents. International Journal of Technology and Real-life Interaction, 17, 1–13. https://doi.org/10.4018/IJTHI.2021010101.
- Todd P. R., Melancon J., (2018). Gender and live-streaming: Source credibility and motivation. Journal of Research in Interactive Marketing, 12, 79–93. https://doi.org/10.1108/JRIM-05-2017-0035.
Paper not yet in RePEc: Add citation now
- Wang L., Wan J., Zhang Y., Chen S., Zhu Z., Tao Y., (2022). Trustworthiness two-way games via margin policy in e-commerce platforms. Applied Intelligence, 52, 2671–2689. https://doi.org/10.1007/s10489-021-02553-6.
Paper not yet in RePEc: Add citation now
- Wang L., Wang Z. H., Wang X. Y., Zhao Y., (2022). Assessing word-of-mouth reputation of influencers on B2C live streaming platforms: The role of the characteristics of information source. Asia Pacific Journal of Marketing and Logistics, 34, 1544–1570. https://doi.org/10.1108/APJML-03-2021-0197.
Paper not yet in RePEc: Add citation now
- Weathers D., Sharma S., Wood S. L., (2007). Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods. Journal of Retailing, 83(4), 393–401. https://doi.org/10.1016/j.jretai.2007.03.009.
Paper not yet in RePEc: Add citation now
Weismueller J., Harrigan P., Wang S. S., Soutar G. N., (2020). Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media. Australasian Marketing Journal, 28, 160–170. https://doi.org/10.1016/j.ausmj.2020.03.002.
- Wongkitrungrueng A., Dehouche N., Assarut N., (2020). Live streaming commerce from the sellers’ perspective: Implications for online relationship marketing. Journal of Marketing Management, 36, 488–518. https://doi.org/10.1080/0267257X.2020.1748895.
Paper not yet in RePEc: Add citation now
- Wu R., Liu J., Chen S., Tong X., (2023). The effect of E-commerce virtual live streamer socialness on consumers’ experiential value: An empirical study based on Chinese e-commerce live streaming studios. Journal of Research in Interactive Marketing, 17, 714–733. https://doi.org/10.1108/JRIM-09-2022-0265.
Paper not yet in RePEc: Add citation now
- Xu P., Cui B. J., Lyu B., (2022). Influence of streamer’s social capital on purchase intention in live streaming E-Commerce. Frontiers in Psychology, 12, 1–13. https://doi.org/10.3389/fpsyg.2021.748172.
Paper not yet in RePEc: Add citation now
Zhang M., Qin F., Wang G. A., Luo C., (2020). The impact of live video streaming on online purchase intention. Service Industries Journal, 40, 656–681. https://doi.org/10.1080/02642069.2019.1576642.
Zhang S. L., Huang C. Y., Li X. D., Ren A., (2022). Characteristics and roles of streamers in e-commerce live streaming. Service Industries Journal, 42, 1001–1029. https://doi.org/10.1080/02642069.2022.2068530.
- Zhao K., Hu Y., Hong Y. L., Westland J. C., (2021). Understanding characteristics of popular streamers on live streaming platforms: Evidence from twitch. tv. Journal of the Association for Information Systems, 22, 1076–1098. https://doi.org/10.17705/1jais.00689.
Paper not yet in RePEc: Add citation now
- Zhao X., Fang F., Whinston A. B., (2006). Designing on-line mediation services for C2C markets. International Journal of Electronic Commerce, 10, 71–93. https://doi.org/10.2753/JEC1086-4415100303.
Paper not yet in RePEc: Add citation now
- Zhou R., Tong L., (2022). A study on the influencing factors of consumers’ purchase intention during live streaming e-commerce: The mediating effect of emotion. Frontiers in Psychology, 13, 1–15. https://doi.org/10.3389/fpsyg.2022.903023.
Paper not yet in RePEc: Add citation now