- Aaker DA , (1990) Brand extensions: the good, the bad, and the ugly. Sloan Management Review 31(4): 47–56.
Paper not yet in RePEc: Add citation now
- Aaker DA , (2004) Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity. New York: Free Press.
Paper not yet in RePEc: Add citation now
- Ambler T , (2000) Marketing metrics. Business Strategy Review 11(2): 59–66.
Paper not yet in RePEc: Add citation now
- Andersson F , (2002) Pooling reputations. International Journal of Industrial Organization 20(5): 715–730.
Paper not yet in RePEc: Add citation now
- Assaf AG , Josiassen A , (2016) Frontier analysis: a state-of-the-art review and meta-analysis. Journal of Travel Research 55(5): 612–627.
Paper not yet in RePEc: Add citation now
Assaf AG , Josiassen A , Ahn JS , , et al., (2017) Advertising spending, firm performance, and the moderating impact of CSR. Tourism Economics 23(7): 1484–1495.
- Assaf AG , Josiassen A , Mattila AS , , et al., (2015) Does advertising spending improve sales performance? International Journal of Hospitality Management 48: 161–166.
Paper not yet in RePEc: Add citation now
- Assmus G , Farley JU , Lehmann DR , (1984) How advertising affects sales: meta-analysis of econometric results. Journal of Marketing Research 21(1): 65–74.
Paper not yet in RePEc: Add citation now
- Büschken J , (2007) Determinants of brand advertising efficiency. Journal of Advertising 36(3): 51–73.
Paper not yet in RePEc: Add citation now
- Ben Aissa S , Goaied M , (2016) Determinants of tourism hotel market efficiency. International Journal of Culture, Tourism and Hospitality Research 10(2): 173–190.
Paper not yet in RePEc: Add citation now
- Bendixen MT , (1993) Advertising effects and effectiveness. European Journal of Marketing 27(10): 19–32.
Paper not yet in RePEc: Add citation now
- Bhargava M , Donthu N , Caron R , (1994) Improving the effectiveness of outdoor advertising. Journal of Advertising Research 34(2): 46–55.
Paper not yet in RePEc: Add citation now
- Briggs R , Hollis N , (1997) Advertising on the web: Is there response before click-through? Journal of Advertising Research 37(2): 33–45.
Paper not yet in RePEc: Add citation now
Charnes A , Cooper WW , Rhodes E , (1978) Measuring the efficiency of decision making units. European Journal of Operational Research 2(6): 429–444.
- Chen CM , Lin YC , (2013) How do advertising expenditures influence hotels’ performance? International Journal of Hospitality Management 33: 490–493.
Paper not yet in RePEc: Add citation now
- Cheong Y , de Gregorio F , Kim K , (2014) Advertising spending efficiency among top U.S. advertisers from 1985 to 2012: Overspending or smart managing? Journal of Advertising 43(4): 344–358.
Paper not yet in RePEc: Add citation now
- Choi K , (2019) Divisional advertising efficiency in the consumer car purchase funnel: a network DEA approach. Journal of the Operational Research Society 1–15. Available at: https://doi.org/10.1080/01605682.2019.1609886.
Paper not yet in RePEc: Add citation now
- Collins-Dodd C , Louviere JJ , (1999) Brand equity and retailer acceptance of brand extensions. Journal of Retailing and Consumer Services 6(1): 1–13.
Paper not yet in RePEc: Add citation now
Daraio C , Simar L , Wilson PW , (2015) Testing the “separability†condition in two-stage nonparametric models of production. LEM Working Paper Series, 21 August.
- Deighton J , (1997) Commentary on exploring the implications of the internet for consumer marketing. Journal of the Academy of Marketing Science 25(4): 347–351.
Paper not yet in RePEc: Add citation now
Del Barrio S , Kamakura WA , Luque-MartÃnez T , (2019) A longitudinal cross-product analysis of media-budget allocations: How economic and technological disruptions affected media choices across industries. Journal of Interactive Marketing 45: 1–15.
- Dev C , Zhou KZ , Brown J , , et al., (2009) Customer orientation or competitor orientation: Which marketing strategy has a higher payoff for hotel brands? Cornell Hospitality Quarterly 50: 19–28.
Paper not yet in RePEc: Add citation now
- Dhalla NK , (1978) Assessing the long-term value of advertising. Harvard Business Review 54(1): 87–95.
Paper not yet in RePEc: Add citation now
- Fernández-Barcala M , González-DÃaz M , (2006) Brand equity in the European fruit and vegetable sector: a transaction cost approach. International Journal of Research in Marketing 23(1): 31–44.
Paper not yet in RePEc: Add citation now
- Herstein R , Gilboa S , Gamliel E , , et al., (2018) The role of private label brands in enhancing service satisfaction in the hotel industry: comparing luxury and boutique hotels. Services Marketing Quarterly 39(2): 140–155.
Paper not yet in RePEc: Add citation now
Hilmi MF , Ngo AH , (2011) Factors affecting hoteliers’ decision to advertise in travel magazine. Journal of Management and Strategy 2(3): 62–72.
- Hosteltur (2019) Los hoteles facturan 16.600 M € en 2018, un 2,5% más, lejos de lo previsto. Available at: https://www.hosteltur.com/128851_el-sector-hotelero-espanol-factura-16600-m-en-2018-un-25-mas.html (accessed 11 June 2019).
Paper not yet in RePEc: Add citation now
- Hsu LT , Jang SC , (2008) Advertising expenditure, intangible value and risk: a study of restaurant companies. International Journal of Hospitality Management 27(2): 259–267.
Paper not yet in RePEc: Add citation now
- Jiang W , Dev CS , Rao VR , (2002) Brand extension and customer loyalty: evidence from the lodging industry. Cornell Hotel and Restaurant Administration Quarterly 43(4): 5–16.
Paper not yet in RePEc: Add citation now
- Keller KL , Lehmann DR , (2003) How do brands create value? Marketing Management 12(3): 26–31.
Paper not yet in RePEc: Add citation now
Keller KL , Lehmann DR , (2006) Brands and branding: research findings and future priorities. Marketing Science 25(6): 740–759.
- Koh Y , (2018) Dynamics between brand diversification and segment diversification on firm value. Tourism Economics 25: 819–826.
Paper not yet in RePEc: Add citation now
- Lane V , Jacobson R , (1995) Stock market reactions to brand extension announcements: the effects of brand attitude and familiarity. Journal of Marketing 59: 63–77.
Paper not yet in RePEc: Add citation now
- Li H , Leckenby JD , (2004) Internet Advertising Formats and Effectiveness. Austin: Center for Interactive Advertising, University of Texas.
Paper not yet in RePEc: Add citation now
Lohtia R , Donthu N , Yaveroglu I , (2007) Evaluating the efficiency of internet banner advertisements. Journal of Business Research 60(4): 365–370.
- Luo X , Donthu N , (2001) Benchmarking advertising efficiency. Journal of Advertising Research 41(6): 7–18.
Paper not yet in RePEc: Add citation now
- McCarthy S , (2003) Event probes effectiveness of integrating offline and online ad strategies. ItMA Newsletter (international Internet Marketing Association), September.
Paper not yet in RePEc: Add citation now
- Morgan NA , Rego LL , (2009) Brand portfolio strategy and firm performance. Journal of Marketing 73(1): 59–74.
Paper not yet in RePEc: Add citation now
- Moro S , Rita P , (2018) Brand strategies in social media in hospitality and tourism. International Journal of Contemporary Hospitality Management 30(1): 343–364.
Paper not yet in RePEc: Add citation now
- O’Neill J , Hanson B , Mattila AS , (2008) The relationship of sales and marketing expenses to hotel performance in the United States. Cornell Hospitality Quarterly 49(4): 355–363.
Paper not yet in RePEc: Add citation now
- O’Neill J , Mattila AS , (2010) Hotel brand strategy. Cornell Hospitality Quarterly 51(1): 27–34.
Paper not yet in RePEc: Add citation now
- O’Neill JW , Xiao Q , (2006) The role of brand affiliation in hotel market value. Cornell Hotel and Restaurant Administration Quarterly 47(3): 210–223.
Paper not yet in RePEc: Add citation now
- Pavlou PA , Stewart DW , (2000) Measuring the effects and effectiveness of interactive advertising: a research agenda. Journal of Interactive Advertising 1(1): 61–77.
Paper not yet in RePEc: Add citation now
- Pergelova A , Prior D , Rialp J , (2010) Assessing advertising efficiency. Journal of Advertising 39(3): 39–54.
Paper not yet in RePEc: Add citation now
- Porcu L , del Barrio-GarcÃa S , Alcántara-Pilar JM , , et al., (2019) Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry. International Journal of Hospitality Management 80: 13–24.
Paper not yet in RePEc: Add citation now
Pulina M , Santoni V , (2018) A two-stage DEA approach to analyse the efficiency of the hospitality sector. Tourism Economics 24(3): 352–365.
- Qi R , Cárdenas DA , Mou X , , et al., (2018) The strategic value of advertising expenditures in the tourism and hospitality industry. Tourism Economics 24(7): 872–888.
Paper not yet in RePEc: Add citation now
- Rahman M , RodrÃguez-Serrano MA , Lambkin M , (2019) Advertising efficiency and profitability: evidence from the pharmaceutical industry. Industrial Marketing Management. Available at: https://doi.org/10.1016/j.indmarman.2019.02.001.
Paper not yet in RePEc: Add citation now
- Rao VR , Agarwal M , Dahlhoff D , (2004) How is manifested branding strategy related to the intangible value of a corporation? Journal of Marketing 68: 126–141.
Paper not yet in RePEc: Add citation now
- Roberts MS , Ko H , (2001) Global interactive advertising: defining what we mean and using what we have learned. Journal of Interactive Advertising 1(2): 18–27.
Paper not yet in RePEc: Add citation now
- Rodgers S , Thorson E , (2000) The interactive advertising model: How users perceive and process online ads. Journal of Interactive Advertising 1(1): 41–60.
Paper not yet in RePEc: Add citation now
- Rust R , Ambler T , Carpenter GS , , et al., (2004) Measuring marketing productivity: current knowledge and future directions. Journal of Marketing 68(4): 76–89.
Paper not yet in RePEc: Add citation now
- Sellers-Rubio R , (2018) Advertising efficiency in the Spanish beer industry: Spending too much? International Journal of Wine Business Research 30(4): 410–427.
Paper not yet in RePEc: Add citation now
- Sellers-Rubio R , Casado-Diaz AB , (2018) Analyzing hotel efficiency from a regional perspective: the role of environmental determinants. International Journal of Hospitality Management 75: 75–85.
Paper not yet in RePEc: Add citation now
Sharma A , Sheth JN , (2004) Web-based marketing: the coming revolution in marketing thought and strategy. Journal of Business Research 57(7): 696–702.
- Simar L , Wilson PW , (2007) Estimation and inference in two-stage, semi-parametric models of productive efficiency. Journal of Econometrics 136(1): 31–64.
Paper not yet in RePEc: Add citation now
Simar L , Wilson PW , (2011) Two-stage DEA: caveat emptor. Journal of Productivity Analysis 36: 205–218.
- Simm J , Besstremyannaya G , (2016) rDEA: Robust Data Envelopment Analysis (DEA): for R. R package version 1.2–5. Available at: https://CRAN.R-project.org/package=rDEA (accessed 15 February 2019).
Paper not yet in RePEc: Add citation now
- Smith DC , Park CW , (1992) The effects of brand extensions on market share and advertising efficiency. Journal of Marketing Research 29(3): 296–313.
Paper not yet in RePEc: Add citation now
- Srinivasan S , Hanssens DM , (2009) Marketing and firm value: metrics, methods, findings, and future directions. Journal of Marketing Research 46(3): 293–312.
Paper not yet in RePEc: Add citation now
Tulkens H , Vanden Eeckaut P , (1995) Non-parametric efficiency, progress and regress measures for panel data: methodological aspects. European Journal of Operational Research 80(3): 474–499.
- Wang YC , Chung Y , (2015) Hotel brand portfolio strategy. International Journal of Contemporary Hospitality Management 27(4): 561–584.
Paper not yet in RePEc: Add citation now
- Yoon SJ , Kim JH , (2001) Is the internet more effective than traditional media? Factors affecting the choice of media. Journal of Advertising Research 41(6): 53–60.
Paper not yet in RePEc: Add citation now
- Zervas G , Proserpio D , Byers JW , (2017) The rise of the sharing economy: estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research 54(5): 687–705.
Paper not yet in RePEc: Add citation now