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Linkages Between Advertising Value Perception, Context Awareness Value, Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study. (2024). Jayswal, Mitesh ; Karani, Anushree ; Karamchandani, Shikha.
In: Vision.
RePEc:sae:vision:v:28:y:2024:i:5:p:607-620.

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    RePEc:eee:jouret:v:96:y:2020:i:4:p:474-489.

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  24. Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review. (2020). Okazaki, Shintaro ; Eisend, Martin ; de Ruyter, KO ; Plangger, Kirk ; Grewal, Dhruv.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:96:y:2020:i:4:p:458-473.

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  25. Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores. (2020). Hess, Nicole J ; Scott, Maura L ; Mende, Martin ; Schumann, Jan H ; Kelley, Corinne M.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:96:y:2020:i:3:p:344-361.

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  26. How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism. (2020). Tran, Trang P ; Baalbaki, Sally ; Guzman, Francisco ; Lin, Chien-Wei.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:120:y:2020:i:c:p:1-15.

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  27. Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand. (2020). Pracejus, John W ; Olsen, Douglas G.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:116:y:2020:i:c:p:245-257.

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  28. User self-disclosure on social network sites: A cross-cultural study on Facebook’s privacy concepts. (2020). Schultheiss, Rakel ; Oghazi, Pejvak ; Kalmer, Nicolas Philipp ; Chirumalla, Koteshwar ; Rad, Fakhreddin F.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:112:y:2020:i:c:p:531-540.

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  29. Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Tucker, Catherine ; Bleier, Alexander.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:37:y:2020:i:3:p:466-480.

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  30. More than meets the eye: The functional components underlying influencer marketing. (2020). Farrell, Justine Rapp ; Campbell, Colin.
    In: Business Horizons.
    RePEc:eee:bushor:v:63:y:2020:i:4:p:469-479.

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  31. Consumer Responses to Scarcity Appeals in Online Booking. (2020). Liu, Stephanie Q ; Bujisic, Milos ; Kandampully, Jay ; Huang, Huiling.
    In: Annals of Tourism Research.
    RePEc:eee:anture:v:80:y:2020:i:c:s0160738319301574.

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  32. Online relationship marketing. (2019). Weaven, Scott ; Steinhoff, Lena ; Kozlenkova, Irina V ; Arli, Denni.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:47:y:2019:i:3:d:10.1007_s11747-018-0621-6.

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  33. Programmatic Advertising: Forewarning and avoiding hype-cycle failure. (2019). , Gareth ; Samuel, Anthony.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:144:y:2019:i:c:p:157-168.

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  34. Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels. (2019). Schreiner, Timo ; Baier, Daniel ; Rese, Alexandra.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:48:y:2019:i:c:p:87-99.

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  35. A study of the effects of programmatic advertising on users concerns about privacy overtime. (2019). Palos-Sanchez, Pedro ; Saura, Jose Ramon ; Martin-Velicia, Felix.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:96:y:2019:i:c:p:61-72.

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  36. Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. (2019). van Laer, Tom ; Feiereisen, Stephanie ; Visconti, Luca M.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:96:y:2019:i:c:p:135-146.

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  37. Marketing analytics using anonymized and fragmented tracking data. (2019). Spann, Martin ; Kakatkar, Chinmay.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:36:y:2019:i:1:p:117-136.

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  38. Examining the impact of personalization on online advertising engagement: Moderating role of privacy concerns of online users. (2019). Noor, Uzma ; Awan, Tahira ; Zahid, Muhammad.
    In: Business Review.
    RePEc:aho:journl:v:14:y:2019:i:2:p:31-46.

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  39. How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows. (2018). Kushwaha, Tarun ; Rajavi, Koushyar ; Kalaignanam, Kartik.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:94:y:2018:i:3:p:265-279.

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  40. Online purchase return policy leniency and purchase decision: Mediating role of consumer trust. (2018). Karlsson, Stefan ; Oghazi, Pejvak ; Hjort, Klas ; Hellstrm, Daniel.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:41:y:2018:i:c:p:190-200.

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  41. A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information. (2018). Labrecque, Lauren I ; Milne, George R ; Markos, Ereni.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:42:y:2018:i:c:p:46-62.

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  42. “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. (2018). Konig, Ruben P ; Ketelaar, Paul E ; van Gisbergen, Marnix S ; Janssen, Loes ; Rozendaal, Esther ; Huhn, Arief Ernst ; van Woudenberg, Thabo J ; Bernritter, Stefan F.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:91:y:2018:i:c:p:277-285.

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  43. Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers websites. (2018). Motyka, Scott ; Franco, Ana Dolores ; Cervantes, Alfonso Valdez.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:90:y:2018:i:c:p:67-74.

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  44. The role of data privacy in marketing. (2017). Murphy, Patrick E ; Martin, Kelly D.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:45:y:2017:i:2:d:10.1007_s11747-016-0495-4.

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  45. The Future of Retailing. (2017). Nordfalt, Jens ; Grewal, Dhruv ; Roggeveen, Anne L.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:93:y:2017:i:1:p:1-6.

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  46. Personalized ads on Facebook: An effective marketing tool for online marketers. (2017). Tran, Trang P.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:39:y:2017:i:c:p:230-242.

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  47. Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers. (2016). Benedicktus, Ray L ; Darke, Peter R ; Brady, Michael K ; Wilson, Andrew E.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:92:y:2016:i:3:p:287-299.

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  48. Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Bart, Yakov ; Zubcsek, Peter Pal ; Grewal, Dhruv.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:34:y:2016:i:c:p:3-14.

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  49. Task facilitative tools, choice goals, and risk averseness: A process-view study of e-stores. (2016). McKechnie, Sally ; Nath, Prithwiraj.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:5:p:1572-1576.

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  50. The Importance of Trust for Personalized Online Advertising. (2015). Eisenbeiss, Maik ; Bleier, Alexander.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:91:y:2015:i:3:p:390-409.

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