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Conversational commerce: entering the next stage of AI-powered digital assistants. (2024). Dwivedi, Yogesh K ; Balakrishnan, Janarthanan.
In: Annals of Operations Research.
RePEc:spr:annopr:v:333:y:2024:i:2:d:10.1007_s10479-021-04049-5.

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    RePEc:eee:joreco:v:51:y:2019:i:c:p:352-361.

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  28. The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification. (2019). Chu, Kyounghee ; Kim, Jiyoon ; Lee, Do-Hee.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:99:y:2019:i:c:p:472-480.

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  29. Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior. (2019). Ketron, Seth ; Naletelich, Kelly.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:96:y:2019:i:c:p:73-84.

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  30. When marketing strategy meets culture: the role of culture in product evaluations. (2018). Song, Reo ; Chen, Haipeng (Allan) ; Moon, Sangkil ; Houston, Mark B.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:46:y:2018:i:3:d:10.1007_s11747-017-0525-x.

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  31. Personality-driven luxury brand management. (2018). Crener-Ricard, Sandrine ; Phan, Michel ; Heine, Klaus ; Atwal, Glyn.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0090-8.

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  32. Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking. (2018). Morwitzeditor, Vicki ; Yoon, Sunyee ; Kim, Hyeongmin Christian.
    In: Journal of Consumer Research.
    RePEc:oup:jconrs:v:44:y:2018:i:5:p:1141-1156..

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  33. Facing Dominance: Anthropomorphism and the Effect of Product Face Ratio on Consumer Preference. (2018). Editor, Zeynep Gurhan-Canliassociate ; Morwitzeditor, Vicki ; Aggarwal, Pankaj ; Maeng, Ahreum.
    In: Journal of Consumer Research.
    RePEc:oup:jconrs:v:44:y:2018:i:5:p:1104-1122..

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  34. “I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice. (2018). Huang, Yanliu ; Morwitzeditor, Vicki ; van Osselaerassociate, Stijn ; Wang, Chen.
    In: Journal of Consumer Research.
    RePEc:oup:jconrs:v:44:y:2018:i:5:p:1052-1067..

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  35. Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers€™ Switching Behaviour?. (2017). .
    In: Global Business Review.
    RePEc:sae:globus:v:18:y:2017:i:3_suppl:p:s108-s127.

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  36. Asia’s materialists: Reconciling collectivism and materialism. (2017). Awanis, Sandra ; Cui, Charles Chi ; Schlegelmilch, Bodo B.
    In: Journal of International Business Studies.
    RePEc:pal:jintbs:v:48:y:2017:i:8:d:10.1057_s41267-017-0096-6.

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  37. Brand-Aid. (2017). Nuez, Sandra ; Castao, Raquel ; Reimann, Martin.
    In: Journal of Consumer Research.
    RePEc:oup:jconrs:v:44:y:2017:i:3:p:673-691..

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  38. Effects of personification and anthropomorphic tendency on destination attitude and travel intentions. (2017). Letheren, Kate ; Jin, Hyun Seung.
    In: Tourism Management.
    RePEc:eee:touman:v:62:y:2017:i:c:p:65-75.

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  39. This is your stomach speaking: Anthropomorphized health messages reduce portion size preferences among the powerless. (2017). Newton, Joshua D ; Wong, Jimmy.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:75:y:2017:i:c:p:229-239.

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  40. “Dont pretend to be my friend!” When an informal brand communication style backfires on social media. (2017). Van Riel, Allard ; Belei, Nina ; Horvath, Csilla ; Gretry, Anais.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:74:y:2017:i:c:p:77-89.

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  41. When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal. (2017). Puzakova, Marina ; Rocereto, Joseph F ; Kwak, Hyokjin.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:34:y:2017:i:4:p:851-871.

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  42. Customer-based brand equity in a technologically fast-paced, connected, and constrained environment. (2016). Gurhan-Canli, Zeynep ; Sarial-Abi, Gulen ; Hayran, Ceren.
    In: AMS Review.
    RePEc:spr:amsrev:v:6:y:2016:i:1:d:10.1007_s13162-016-0079-y.

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  43. Reflections on customer-based brand equity: perspectives, progress, and priorities. (2016). Keller, Kevin Lane.
    In: AMS Review.
    RePEc:spr:amsrev:v:6:y:2016:i:1:d:10.1007_s13162-016-0078-z.

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  44. Branding in the digital era: new directions for research on customer-based brand equity. (2016). Swaminathan, Vanitha.
    In: AMS Review.
    RePEc:spr:amsrev:v:6:y:2016:i:1:d:10.1007_s13162-016-0077-0.

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  45. Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games. (2016). Kim, Sara ; Chen, Rocky Peng ; Zhang, KE.
    In: Journal of Consumer Research.
    RePEc:oup:jconrs:v:43:y:2016:i:2:p:282-302..

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  46. Does information about the underdog biography of company founders affect brand evaluations?. (2015). Gierl, Heribert ; Stock, Carolin.
    In: Die Unternehmung - Swiss Journal of Business Research and Practice.
    RePEc:nms:untern:10.5771/0042-059x-2015-1-2.

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  47. Corporations are Cyborgs: Organizations elicit anger but not sympathy when they can think but cannot feel. (2015). Rai, Tage S. ; Diermeier, Daniel.
    In: Organizational Behavior and Human Decision Processes.
    RePEc:eee:jobhdp:v:126:y:2015:i:c:p:18-26.

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  48. Consumer brand relationships research: A bibliometric citation meta-analysis. (2015). Fetscherin, Marc ; Heinrich, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:68:y:2015:i:2:p:380-390.

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  49. Entifying your brand among Twitter-using millennials. (2015). Sriramachandramurthy, Rajendran ; Hodis, Monica ; Sashittal, Hemant C..
    In: Business Horizons.
    RePEc:eee:bushor:v:58:y:2015:i:3:p:325-333.

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  50. Managing Brands in the Social Media Environment. (2013). Liu-Thompkins, Yuping ; Gensler, Sonja ; Volckner, Franziska ; Wiertz, Caroline.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256.

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