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Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop. (2023). Suh, Taewon ; Lee, Sang Bong.
In: Electronic Commerce Research.
RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-022-09661-6.

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  1. What drives customer loyalty in a pandemic? Semantic analysis of grocery retailers. (2025). Laukkanen, Tommi ; Kuikka, Anna ; Hallikainen, Heli ; Tuominen, Sasu.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:25:y:2025:i:3:d:10.1007_s10660-024-09857-y.

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  21. Promoting continual member participation in firm-hosted online brand communities: An organizational socialization approach. (2017). Huang, Minxue ; Liao, Junyun ; Xiao, Bangming .
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  22. Co-creating stakeholder and brand identities: A cross-cultural consumer perspective. (2017). Kastanakis, Minas N ; Voyer, Benjamin G ; Rhode, Ann Kristin .
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  23. How virtual brand community traces may increase fan engagement in brand pages. (2017). , Eliane ; Rosenthal, Benjamin.
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  26. Insights from consumer interactions on a social networking site: Findings from six apparel retail brands. (2016). Schultz, Carsten D.
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  27. The low status advantage: the effect of status structure on participation in an online community. (2016). Hanson, Sara ; Jiang, Lan.
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  28. The effect of social media interactions on customer relationship management. (2016). Maecker, Olaf ; Becker, Jan U ; Barrot, Christian.
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  29. The influence of brand community on co-creation: a cross national study of the brand AXE in France and Tunisia. (2016). Benmiled-Cherif, Hla ; Kaufmann, Hans Ruediger ; Manarioti, Agapi.
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  30. Mobile social media for smart grids customer engagement: Emerging trends and challenges. (2016). Siano, P ; Gomez-Nieto, M A ; Bellido-Outeirino, F J ; Moreno-Munoz, A.
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  32. Augmented reality: Designing immersive experiences that maximize consumer engagement. (2016). Scholz, Joachim ; Smith, Andrew N.
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  33. Game on: Engaging customers and employees through gamification. (2016). Pitt, Leyland ; Plangger, Kirk ; Robson, Karen ; Kietzmann, Jan H ; McCarthy, Ian.
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  34. Social media in the evolution of the Smart Grid in the 21st century. (2015). Pamua, Anna.
    In: Collegium of Economic Analysis Annals.
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  35. Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices. (2015). Koenig-Lewis, Nicole ; Organ, Kate ; Probert, Jane ; Palmer, Adrian.
    In: Tourism Management.
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  36. A stage to engage: Social media use and corporate reputation. (2015). Kerkhof, Peter ; Dijkmans, Corne ; Beukeboom, Camiel J.
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  37. Visitors engagement and authenticity: Japanese heritage consumption. (2015). Curran, Ross ; O'Gorman, Kevin ; Bryce, Derek ; Taheri, Babak.
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  38. Sport and social media research: A review. (2015). Filo, Kevin ; Lock, Daniel ; Karg, Adam.
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  39. Solver engagement in knowledge sharing in crowdsourcing communities: Exploring the link to creativity. (2015). Martinez, Marian Garcia.
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  40. Online brand community engagement: Scale development and validation. (2015). Calantone, Roger ; Voorhees, Clay ; Baldus, Brian J..
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  41. Consumer brand relationships research: A bibliometric citation meta-analysis. (2015). Fetscherin, Marc ; Heinrich, Daniel.
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  42. Consumption community commitment: Newbies and longstanding members brand engagement and loyalty. (2015). Gavard-Perret, Marie-Laure ; Raies, Karine ; Muhlbacher, Hans.
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  43. Modelling CRM in a social media age. (2015). Harrigan, Paul ; Choudhury, Musfiq Mannan ; Lowe, Michelle ; Soutar, Geoff.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:23:y:2015:i:1:p:27-37.

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  44. Social Media Communication and Consumer Brand Perceptions. (2014). Khadim, Rizwan Ali ; Younis, Muhammad ; Zafar, Bilal .
    In: International Journal of Social Sciences and Management Studies (IJSSMS).
    RePEc:ijr:ijssms:v:1:y:2014:i:1:p:12-20.

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  45. The latent potential of virtual communities as brand missionaries: implications from US and Korean bloggers. (2014). Hong, Soonkwan ; Minor, Michael S.
    In: International Journal of Electronic Marketing and Retailing.
    RePEc:ids:ijemre:v:6:y:2014:i:1:p:4-27.

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  46. Keeping your audience: Presenting a visitor engagement scale. (2014). O'Gorman, Kevin ; Taheri, Babak ; Jafari, Aliakbar.
    In: Tourism Management.
    RePEc:eee:touman:v:42:y:2014:i:c:p:321-329.

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  47. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation. (2014). Brodie, Roderick J ; Glynn, Mark S ; Hollebeek, Linda D.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:28:y:2014:i:2:p:149-165.

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  48. Organisational capabilities for customer participation in health care service innovation. (2014). Sharma, Shikha ; Hill, Sally Rao ; Conduit, Jodie.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:22:y:2014:i:3:p:179-188.

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  49. THE EFFECT OF SOCIAL-MEDIA COMMUNICATION ON CONSUMER PERCEPTIONS OF BRANDS. (2013). Schivinski, Bruno ; Dabrowski, Dariusz .
    In: GUT FME Working Paper Series A.
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  50. Consumer engagement: An insight from smart grid projects in Europe. (2013). Onyeji, Ijeoma ; Gangale, Flavia ; Mengolini, Anna.
    In: Energy Policy.
    RePEc:eee:enepol:v:60:y:2013:i:c:p:621-628.

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