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29. Structural Workshop Paper --Descriptive, Structural, and Experimental Empirical Methods in Marketing Research. (2011). Reiss, Peter C..
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30. Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?. (2011). Martin-Herran, Guiomar ; Sigue, Simon P..
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31. Technology Usage and Online Sales: An Empirical Study. (2010). Hu, YU ; De, Prabuddha ; Rahman, Mohammad S..
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32. Crafting Integrated Multichannel Retailing Strategies. (2010). Steenburgh, Thomas J ; Kushwaha, Tarun ; Farris, Paul W ; Irvin, John W ; Zhang, Jie ; Weitz, Barton A.
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33. Competition and price discrimination in the market for mailing lists. (2009). Borzekowski, Ron ; Thomadsen, Raphael ; Taragin, Charles.
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34. Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition. (2009). Brynjolfsson, Erik ; Hu, YU ; Rahman, Mohammad S..
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35. The impact of customer‐related strategies on shareholder value: evidence from Taiwan. (2009). Smith, Malcolm ; Chang, Chen.
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36. Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions. (2009). Neslin, Scott A ; Blattberg, Robert C ; Malthouse, Edward C.
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37. Measuring long-run marketing effects and their implications for long-run marketing decisions. (2008). SUN, Baohong ; Gordon, Brett ; Erdem, Tulin ; Bronnenberg, Bart ; Albuquerque, Paulo ; Hong, Han ; HITSCH, GUENTER ; Hanssens, Dominique ; Mela, Carl ; Dube, Jean.
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38. Building Brands. (2008). van Heerde, Harald J. ; Mela, Carl F. ; Ataman, Berk M..
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39. Moderating Factors of Immediate, Dynamic, and Long-run Cross-Price Effects. (2008). Fok, Dennis ; Horvath, C..
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40. Consumer and Retailer Promotions: Who is Better Off?. (2008). Sigue, Simon Pierre.
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41. Price competition with repeat, loyal buyers. (2007). Kumar, Nanda ; Anderson, Eric.
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42. Brands and Branding: Research Findings and Future Priorities. (2006). Keller, Kevin Lane ; Lehmann, Donald R..
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43. Customer Metrics and Their Impact on Financial Performance. (2006). Zeithaml, Valarie ; Gupta, Sunil.
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44. Marketing Models of Service and Relationships. (2006). Chung, Tuck Siong ; Rust, Roland T..
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45. Setting Quality Expectations When Entering a Market: What Should the Promise Be?. (2006). Kopalle, Praveen K. ; Lehmann, Donald R..
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46. How to Compute Optimal Catalog Mailing Decisions. (2006). Gonul, Fusun F. ; Hofstede, Frenkel Ter.
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47. Choice Models and Customer Relationship Management. (2005). Verhoef, Peter ; SUN, Baohong ; Wedel, Michel ; Mela, Carl ; Ansari, Asim ; Bodapati, Anand ; Kamakura, Wagner ; Neslin, Scott ; Wilcox, Ron ; Iyengar, Raghuram ; Naik, Prasad ; Fader, Pete .
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48. Decomposing the Sales Promotion Bump with Store Data. (2004). Peter S. H. Leeflang, ; van Heerde, Harald J. ; Wittink, Dick R..
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49. Editorial: Consulting, Research, and Consulting Research. (2004). Shugan, Steven M..
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50. Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling. (2003). Nijs, V. R. ; Steenkamp, J-B. E. M., ; Dekimpe, M. G. ; Hanssens, D. M..
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