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22. Modelling Consumer Responses to Advertising Slogans through Artificial Neural Networks. (2016). Wang, Wan-Chen ; Santos, Maria Manuela ; Moutinho, Luiz.
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23. Consumers emotional responses to the Christmas TV advertising of four retail brands. (2016). Cartwright, Joanna ; McCormick, Helen ; Warnaby, Gary.
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24. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016). Bernritter, Stefan F ; Smit, Edith G.
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25. Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products. (2015). .
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26. The contribution of website design to the generation of tourist destination image: The moderating effect of involvement. (2015). Rodriguez-Molina, M A ; Castaeda-Garcia, J A ; Frias-Jamilena, D M.
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27. Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized. (2014). Roy, Marc.
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28. Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized. (2014). Roy, Marc.
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29. Adolescents’ Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks. (2014). Effertz, Tobias ; Teichert, Thorsten ; Franke, Marie-Kristin .
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30. Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing. (2014). Meyvis, Tom ; Hui, Sam K ; Assael, Henry.
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31. Consumer Attitude towards T.V. Advertisement of Winter Care Products. (2014). Ansari, Azra.
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32. Investigating the Impact of Advertising on Customers¡¯ Behavioral Intentions A Case of Agriculture Bank. (2013). Hossein, Safarzadeh ; Furuzandeh, Askary .
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33. The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials. (2013). Geuens, Maggie ; de Pelsmacker, Patrick ; Pham, Michel Tuan.
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34. Nuclear energy policy in the United States 1990–2010: A federal or state responsibility?. (2013). Heffron, Raphael.
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35. The application of contrast explanation to energy policy research: UK nuclear energy policy 2002–2012. (2013). Heffron, Raphael.
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36. Taking Advantage of a Vulnerable Group? Emotional Cues in Ads Targeting Parents. (2013). Stanton, Julie V. ; GUION, DEIRDRE T..
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37. Nuclear New Build in the United States 1990-2010: A Three State Analysis. (2012). Heffron, Raphael.
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38. Cultivating Admiration in Brands: Warmth, Competence, and Landing in the Golden Quadrant. (2011). Vohs, Kathleen D. ; Aaker, Jennifer L. ; Garbinsky, Emily N..
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39. Une comparaison des jugements de publicités par les consommateurs Italiens et Français : une explication par les variables dexécution publicitaire. (2010). Decaudin, Jean-Marc ; Elayoubi, Meriem Mengi.
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40. Do All Advertising Appeals Influence Consumer Purchase Decision. (2009). .
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41. The influence of nostalgic memories on consumer exploratory tendencies: Echoes from scents past. (2008). Orth, Ulrich R ; Bourrain, Aurelie.
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42. Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing. (2006). Pieters, Rik ; Ambaye, Linda ; Poncin, Ingrid.
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43. Ab components impact on brand preference. (2005). Grimm, Pamela E..
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44. An integrated model of attitude and affect: Theoretical foundation and an empirical investigation. (2005). Malhotra, Naresh K. ; Agarwal, James.
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45. The brand attitude formation process of emotional and informational ads. (2005). MacInnis, Deborah ; Yoo, Changjo .
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46. Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance. (2004). Geuens, Maggie ; FASEUR, T..
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47. The impact of cognitive and/or affective processing styles on consumer response to advertising appeals. (2004). Ruiz, Salvador ; Sicilia, Maria.
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48. Media context and advertising effectiveness: The role of context appreciation and context-ad similarity. (2002). Geuens, Maggie ; DE PELSMACKER, P. ; ANCKAERT, P..
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