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National brands versus store brands: retailer fight against national brands to improve store brands via a dynamic discount pricing strategy. (2024). Yahyavi, Dawood ; Taleizadeh, Ata Allah ; Thaichon, Park.
In: Operational Research.
RePEc:spr:operea:v:24:y:2024:i:4:d:10.1007_s12351-024-00850-9.

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