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44. Conducting Marketing Science: The Role of Replication in the Research Process. (2000). Easley, Richard W. ; Dunn, Mark G. ; Madden, Charles S..
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45. The Impact of Fan Attitudes on Intentions to Watch Professional Basketball Teams on Television. (1999). Mahony, Daniel F. ; Moorman, Anita M..
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48. An Empirical Investigation of the Linkages among Relationalism, Environmental Uncertainty, and Bureaucratization. (1998). Dant, Rajiv P. ; Lumpkin, James R. ; Paswan, Audhesh K..
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49. The Moderating Effect of Salesperson Reward Orientation on the Relative Effectiveness of Alternative Compensation Plans. (1998). Lee, Donghwan.
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50. Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation. (1998). Morrison, Pamela D. ; Roberts, John H..
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