Audiense

🚨 Meet our 𝗠𝗖𝗣 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗼𝗿𝘀: a brand new way to work with audience data. You can now plug your favorite AI tools directly into your audience data. This is not another dashboard. It’s your insights, your way: 💡 Ask plain-language questions 🧠 Get instant answers and strategic outputs 📊 Use Insights, Soprism, Demand or Tweet Binder Marketers, analysts, strategists and content leads, you're going to LOVE what this unlocks. No devs. No dashboards. No delays. Just fast, flexible insights delivered your way. And it’s live. 🎬 Watch how it works in the video 👇 📎 Full details: https://bit.ly/4lPp9LH

At Audiense, we’re encouraged to experiment fearlessly with AI and that’s what makes it such an exciting place to work. I recently built a live dashboard that tracks daily mentions of top cryptocurrencies on X (Twitter) and compares them with their market prices. It pulls data directly from the Audiense API and visualizes it in an interactive way, making it easy to spot trends, spikes in conversation, and their relationship to price movements.nIt’s a great example of how combining real-time data with creative AI-driven tools can unlock powerful insights.

🎙 Most podcasters plan their show like this:  • "What topics do I want to talk about?"  • "What guests do I think are cool?"  • "What episodes would I enjoy recording?" ❌ That's backwards. If you want real audience growth in 2025, you have to 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗿𝘀, 𝗻𝗼𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳. And it starts by deeply understanding:  👉 What they care about  👉 What they crave  👉 Where they already spend their time Here’s a real example >> When we analyzed electronic dance music fans, the data showed:  •  They live for festivals like EDC and Tomorrowland  •  They crave novelty, excitement, and insider experiences  •  They're super active on TikTok and Snapchat So what kind of episodes would resonate?  🎧 "Survival Secrets for EDC Vegas"  🎧 "Hidden Stages at Tomorrowland You Can’t Miss" The episodes aren’t random. They’re 𝘦𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘦𝘥 for the audience.    ✅ When you use real audience insights to plan your content, you don’t have to guess what will click, you 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 know. 🎥 If you're serious about building a podcast strategy backed by real data (not just gut feeling), you'll want to watch the full video. 👀 Link’s in the comments 👇 

Wet n Wild has the reach. Nimya has the 𝘳𝘢𝘷𝘪𝘯𝘨 𝘧𝘢𝘯𝘴. Together, they could become Gen Z’s next favorite beauty brand. Using Audiense data, we analyzed which creator-led brands make the most sense for Wet n Wild, and Nimya by NikkieTutorials came out on top. Why it works: 🎀 Nimya’s audience already overlaps heavily with Wet n Wild's 🎀 Nimya brings product categories Wet n Wild doesn't have (like skin prep) 🎀 Nikkie’s global influence fills the cultural gap Wet n Wild’s been missing And with Nimya manufactured in the US & UK, Wet n Wild could hedge against rising tariffs, too. Check out the full breakdown: https://bit.ly/3Hqlipc

𝟲𝟬% 𝗼𝗳 𝗥𝗵𝗼𝗱𝗲’𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗲𝘃𝗲𝗻 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘀𝗸𝗶𝗻𝗰𝗮𝗿𝗲. Let that sink in. The majority of people who bought from Hailey Bieber’s brand weren’t comparing serums. They were Bieber superfans. They’d buy 𝘢𝘯𝘺𝘵𝘩𝘪𝘯𝘨 she touched. We call them 𝗧𝗵𝗲 𝗗𝗮𝘆-𝗢𝗻𝗲𝘀: women who grew up listening to Justin, emotionally invested in everything he and Hailey do. And this is what E.L.F. BEAUTY. just paid $1B for: ❌ Not a skincare brand. ✅ A 𝘤𝘶𝘭𝘵 𝘧𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 with built-in demand and distribution. Rhode didn’t need to run paid campaigns. They had an audience that made every post, every launch, every restock… 𝘨𝘰 𝘷𝘪𝘳𝘢𝘭 𝘧𝘰𝘳 𝘧𝘳𝘦𝘦. Here’s the uncomfortable truth most brands avoid: 👉 𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗳𝘂𝗻𝗻𝗲𝗹. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗳𝗮𝗻𝗯𝗮𝘀𝗲. And to build that, you need to know your audience on a level that goes way deeper than generic “personas.” That’s what we do at Audiense. And this is why brands that truly understand their audience will always have the edge. 📺 Full video breakdown here: https://bit.ly/4leEOTB

𝗘𝘃𝗲𝗻𝘁-𝗯𝗮𝘀𝗲𝗱 𝘁𝗿𝗮𝘃𝗲𝗹 𝗶𝘀 𝗯𝗲𝗶𝗻𝗴 𝗱𝗿𝗶𝘃𝗲𝗻 𝗯𝘆 𝗚𝗲𝗻 𝗭. 65% of Gen Z are traveling 50+ miles for concerts, sports, and live events this summer. Take Lollapalooza, for example: 📍 Only 25% of Gen Z attendees are from Chicago 🌍 The rest are traveling from across the US and internationally: Brazil (10%), Chile (8%), Mexico (7%), Argentina (4%) 💰 Many spend between $500–$5,000+ per ticket For brands, this is a critical shift. Live experiences aren’t just entertainment, they’re cultural moments Gen Z is building travel plans around. More data here: https://bit.ly/4kZ9at7

Here’s why most influencer campaigns go off the rails 👇 You 𝘵𝘩𝘪𝘯𝘬 you’ve found a great creator.  Cool aesthetic. Solid vibe.  You spend hours building a list.  Send outreach. Get excited. Then the data comes in...  📉 Audience is way too young  📉 Engagement is weak  📉 No overlap with your actual customers Now you’ve wasted a week chasing someone who was never a fit in the first place. This is the problem with 𝘷𝘪𝘣𝘦-𝘣𝘢𝘴𝘦𝘥 influencer marketing. It 𝘧𝘦𝘦𝘭𝘴 strategic until it isn’t.  And by the time you realize it?  You're starting from scratch… again. We built our Influencer Intelligence tool to end that cycle. Instead of guessing, you get:  ✅ Real psychographic + demographic data  ✅ Verified audience credibility  ✅ Actual overlap with your target customers  ✅ Performance insights before you commit 🎥 Check out the tool here: https://bit.ly/45gyp48

📢 PRODUCT UPDATE ! ! ! ✨ 𝗙𝗮𝘀𝘁𝗲𝗿 𝗮𝗰𝘁𝗶𝗼𝗻𝘀. 𝗦𝗵𝗮𝗿𝗽𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀. That’s what the latest Audiense updates are here to deliver: helping you go from question to decision in seconds. Here’s how the newest features work for you: 🤖 [𝗠𝗖𝗣 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀] 𝗔𝘀𝗸 𝗶𝗻 𝗽𝗹𝗮𝗶𝗻 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲, 𝗴𝗲𝘁 𝗶𝗻𝘀𝘁𝗮𝗻𝘁 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 Feed your AI assistant (Claude or ChatGPT) directly with data from Insights, Demand, SOPRISM, and Tweet Binder. No digging required. 📊 [𝗗𝗲𝗺𝗮𝗻𝗱] 𝗚𝗲𝘁 𝗮 𝘁𝗿𝘂𝗲 𝟯𝟲𝟬° 𝘃𝗶𝗲𝘄 3 new tabs. Demographics, Interests, and Engagement join Channels, Countries, and Search Trends. See entities and their digital performance from every angle. ⚡ [𝗦𝗼𝗽𝗿𝗶𝘀𝗺] 𝗦𝘂𝗺𝗺𝗮𝗿𝗶𝗲𝘀 𝗶𝗻 𝗮 𝗰𝗹𝗶𝗰𝗸 Turn any report, even custom dashboards, into clear, actionable takeaways instantly. 🔥 [𝗗𝗲𝗺𝗮𝗻𝗱] 𝗙𝗮𝘀𝘁𝗲𝗿 𝗮𝗰𝘁𝗶𝗼𝗻𝘀, 𝗹𝗲𝘀𝘀 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 Edit directly from your report list and uncover opportunities with the new Channels Heatmap. And just between us… 🤫 this is only the beginning. A big announcement is coming soon. 👀 Check out the full Summer Edition update here 👉 https://bit.ly/47EDar3

Pretty sweet connector if you are looking for a way to do more with your Audiense data!

Let’s get one thing straight: BNPL is not just for people in debt. 🎯 It’s for people who want flexibility 🧠 It’s for people who want control 💅 It’s for people who want beauty now and bills later Each platform wins because they reflect the lifestyle of their audience: ▪️Sezzle is warm and safe ▪️Klarna is expressive and trendy ▪️Affirm is sharp and logical Fintech’s not boring-it’s deeply personal, so understand the personalities behind each fintech app: https://bit.ly/4deB3eu