ThinkNow

With today's digital tools, it’s possible to conduct neuroscience-based research entirely online — no lab or specialized equipment required. By analyzing visual attention, emotional response, and cognitive load, marketers can move beyond surface-level performance to discover how audiences truly engage with content. Read more about digital neuroresearch and how ThinkNow integrates it into digital studies to capture real-time insights into what consumers see, feel, and process as they interact with advertising campaigns: https://lnkd.in/gw_j_ARn #Neuroscience #Neuroresearch #MarketResearch #Advertising #ThinkNow

Roy Eduardo Kokoyachuk is co-founder and principal of ThinkNow. Throughout his career, he's conducted ground-breaking studies on Hispanic cultural values and advertising effectiveness in addition to a series of widely cited papers on multicultural Millennials and Gen Z consumers. In 2009, Roy launched the first nationally representative opt-in online panel of U.S. Hispanics and has since built multiple panels and communities to meet the needs of an increasingly diverse market. Roy's current favorite cultural trend is the growth of Korean food and entertainment. He and his wife enjoy exploring the stores and restaurants in Koreatown, Los Angeles. In his free time, you can find Roy at a silent disco or at a concert with his daughter. His dream career has evolved from being a pizzamaker when he was a kid, to architect in early college, and finally to owning a market research firm. #StaffSpotlight #PeopleBehindTheInsights #MeetTheTeam #MarketResearch #ThinkNow

ThinkNow Shield is an advanced anti-fraud solution that combines cutting-edge AI and proprietary tools to safeguard your data from fraudulent activities. Trust us to keep your research accurate and secure. Ready to secure your panel against fraud? Get started with a demo: https://lnkd.in/gQH7Vv2H #FraudDetection #AntiFraud #ThinkNowShield #ThinkNow

Today, in honor of Women’s Equality Day, we’re excited to release our 2025 State of Feminism Report. This study explores how U.S. women view feminism, gender equality, workplace discrimination, and more. With 169 million women in the U.S. influencing or controlling 85% of consumer spending, their voices matter more than ever. Understanding their views isn’t just about equity, it’s about staying relevant in a consumer landscape where women drive decisions across nearly every category. Stay connected to what matters most. Download the full report today. https://lnkd.in/g-9PuU5C. #WomensEqualityDay #FeminismReport #MarketResearch #GenderEquality #ThinkNow

We’re thrilled to share that ThinkNow has been named a finalist for the Marketing Research and Insight Excellence Awards, powered by Quirk's Media, in the Marketing Research Supplier of the Year category ($5 million and above)! This honor reflects our team’s dedication to delivering innovative, inclusive, and impactful insights that help brands authentically connect with diverse audiences. The award winners will be announced at The Marketing Research and Insight Excellence Awards Virtual Celebration on November 19, 2025. Please visit quirksawards.com for more details. #QuirksAwards #MarketResearch #MarketingResearch #SupplierOfTheYear #ThinkNow

The topic of vaccinations continues to be polarizing among parents and practitioners. Our latest vaccine report found an increase in vaccine hesitancy among new parents, and here's why. Insights available now on Substack. Be sure to subscribe for more updates: https://ow.ly/i5vx50WLxyi Coming Soon: Planning to get the flu shot this year? We've got the latest immunization trends and messaging challenges to watch this flu season. #VaccineReport #VaccineHesitancy #Vaccinations #MarketResearch #CrossCulturalResearch #ThinkNow

In this video, Abhishek Raj, ThinkNow's Managing Director of Client Services & Bids, outlines steps we've taken to stay on top of data security and protect the integrity of our online panels. Click to learn more: https://ow.ly/6B5B50WIvBp Need a quote? Reach out to the Panel Team at 818-843-0220 x3511. #PanelSecurity #DataSecurity #OnlinePanels #MarketResearch #MRX #ThinkNow

Effective internal communication begins with empathy, which starts with recognizing the diversity of today’s workforce. Inclusive communication must be multilingual, multi-channel, and well-timed to meet people where they are, both physically and cognitively. Watch this recent episode of The New Mainstream Podcast with Jenna Marston: https://ow.ly/CBlY50WJZne #TheNewMainstreamPodcast #InternalMessaging #InclusiveCommunication #MarketResearch #ThinkNow

On August 26, in honor of Women's Equality Day, we're releasing our 2025 State of Feminism Report. We're exploring U.S. women's perceptions on feminism, gender equality, workplace discrimination and more. Be sure to download the report on Tuesday to review our detailed findings. #FeminismReport #MarketResearch #ConsumerInsights #ThinkNow

Our live raffles on social media are bringing in new panelists and reactivating inactive ones while our updated internal router is connecting panelists with surveys they qualify for faster. Stronger engagement = better insights. To learn more, visit thinknow.com or email info@thinknow.com. #OnlinePanel #MRX #MulticulturalMarketResearch #ThinkNow #UnleashYourUnderstanding