Breville | Sage

🏆 We’re thrilled to announce that Breville Korea has won the 2025 Retail Asia Award for Experiential Store of the Year. This recognition celebrates the work behind our immersive retail concept, where storytelling, interactivity and product experience come together to create something truly memorable. Located in downtown Gangnam, Breville Café & Store Sinsa is Korea’s first experiential retail space for both Breville and home coffee machines. The café offers a walk-in experience with outdoor seating, and features an espresso bar serving specialty coffee (made on our machines, naturally). From our barista bars to live demos and hands-on exploration, every element was designed to bring the Breville world to life, beautifully and meaningfully. A huge thank you to the teams who made this possible, including Korea General Manager Jongha John Lee and APAC President Mark O'Kelly, and to Retail Asia for the honour. 📍Come visit our Breville Café & Store | 41, Nonhyeon-ro 159 gil, Gangnam gu, Seoul, Korea | Open 7 Days (exc. selected public holidays). #RetailAsiaAwards #ExperientialRetail #Breville #CustomerExperience #StoreDesign #RetailInnovation

Today, we come together to celebrate World Day for Cultural Diversity for Dialogue and Development — a day that reminds us of the strength we find in our differences. To mark the occasion, we shared a vibrant morning tea with our colleagues, sharing treats and desserts from around the world. From empanadas to mochis, from scones to baklava, each treat symbolised the traditions and flavors of diverse cultures. 🌏❤️ Here's to celebrating what makes us unique — and recognizing that inclusion, respect, and curiosity make our workplace stronger. #breville #WorldDiversityDay #CulturalDiversity #InclusionMatters #TeamCelebration #MorningTea #TogetherWeThrive

We asked the mums of our Breville engineers to explain what their kids actually do at work. The answers? Some not exactly technically accurate—but full of love, pride, and the occasional espresso reference. Happy Mother’s Day to all the brilliant mums, grandmothers, step-mothers and mother-figures out there 💛 🎬📱 See the original post: https://lnkd.in/g7e_q6Qs #MothersDay #Breville #BehindTheScenes

🚗☕ From strategy rooms to dirt roads — our Chief Strategy Officer, Scott Brady, is taking on this year’s Shitbox Rally with grit, good humour, and a boot full of coffee. Proudly supported by Breville | Sage and Beanz.com, Scott’s journey across regional Australian is more than a test of endurance for a good cause. It's a celebration of connection — through storytelling, remote landscapes, and the simple joy of sharing a great cup of coffee. Each stop along the way, Scott will be brewing blends from Beanz.com, cleverly associated with his journey, like Rumble Coffee’s ‘Haymaker’ in the town of Hay, bringing flavour and a touch of local character to even the dustiest corners of the country. The Shitbox Rally raises funds for cancer research, and currently Scott and his co-pilot Josh are in 2nd place, fundraising at $57,000. We couldn’t be prouder to back Scott and Josh, and the incredible cause behind every kilometre. Follow along for updates from the road — and the brew bar.

Our goal is simple: design products people don’t just use — design product that they love. That starts with listening. Really listening. From early concept to final prototype, customer insights are embedded into everything we create. That’s where Dovetail comes in. Their platform helps our global team bring research, feedback, and insight into one place, so that we can make smarter decisions, faster. Hear from our own Tom Groundes-Peace (Senior Category Manager & Head of Research) and UX Designers Constance Docos and Andrew Gregorace on how Dovetail helps us: – Centralise customer feedback – Build a shared understanding of our audience – Turn insights into award-winning products 📽 Watch the full story: https://lnkd.in/eNZ7saih

To conclude this year's International Women's Day (#IWD2025) celebration, I'd like to share a compilation of our empowering female leaders' videos. We are incredibly thankful to have these amazing women working at Breville | Sage and inspiring women globally! 

This International Women’s Day, we partnered with Molly-Mae and Maebe to bring a unique coffee experience to Manchester. With Sage’s dedication to coffee craftsmanship and Maebe's signature style, we created something truly special—a space for people to come together, connect, and enjoy expertly crafted iced coffee. More than just great coffee, this collaboration was about celebrating ambition, creativity, and the power of women in business. We’re proud to have worked alongside Maebe to mark this occasion in such a meaningful way. Thank you to everyone who joined us—your energy and enthusiasm made this event unforgettable. #IWD2025

Happy Lunar New Year! 🧧🐍 At BRG Group, we welcomed the Year of the Snake with incredible Lunar New Year celebrations across our global offices. The festivities featured traditional lion dancing, delicious food, and plenty of festive cheer! To mark this special occasion, we’ve created a video showcasing our teams from around the world sharing their Lunar New Year wishes and some of the celebrations held at the Alexandria head office. Wishing our team, customers, and communities a year filled with prosperity, joy, and success!

Last week, we had the pleasure of celebrating our amazing team during the Jaffle Service Awards! Whether it’s 1 year, 5 years, or decades of service, each contribution plays a vital role in our success. The Jaffle Service Awards are a way to say thank you and honor the commitment and passion our team brings to work every day. #breville #mastereverymoment  

This holiday season, Breville | Sage stepped outside the box with something truly magical. In collaboration with Sydney-based creative agency Hatrik House, we launched a Digital Holiday campaign that transformed our iconic appliances into festive gingerbread houses. 🍪✨   What made this campaign extra special? It marked the first time we used social-first CGI to bring our vision to life—an innovative step for our brand that allowed us to craft joyful, whimsical visuals that have already garnered incredible feedback. From playful static imagery to captivating videos, this campaign highlights the creativity and bold thinking that define our approach.   A huge shoutout to our Social Media and Communications team for leading the charge on this project, and to Hatrik House for helping us reimagine what holiday campaigns can be. This was more than just a campaign—it was a celebration of the season through the lens of design, storytelling, and innovation.   We’re thrilled to see how this resonates with our audience and can’t wait to share more festive creativity.