Thrilled to see our work for WISE featured in Visual Journal this morning. Grateful for the collaboration and the opportunity to craft something that resonates. Have a look at https://lnkd.in/df3b8MHS
SUBSTANCE
Marketing Services
Schaerbeek, Brussels Region 575 followers
Brussels-based creative consultancy crafting meaningful brand universes for innovative companies.
About us
We act as creative consultants — from concept to production — from brand identity to art direction, film, ecommerce, or spatial design. Backed by a network of world-class talents, our model breaks away from traditional agency frameworks to deliver tailored solutions across industries: lifestyle, fashion, culture, health, tech, sports, and the outdoors. Our expertise spans brand strategy, creative direction, naming, brand design, copywriting, art direction, digital design, film, and AI. At the core of our work lies one simple question: Why should anyone care at all?”* By entrepreneurs, for entrepreneurs, our approach is rooted in uncovering brand truths and transforming them into company-changing strategy, distinctive design, and powerful brand universes. Already trusted by brands such as New Balance, Norda, Wise Ultra Running, Kosbiotic, Euphoria, LVMH, Volvo and Cowboy, we create brand experiences that capture attention, resonate with audiences, and fuel growth. Founded in 2024 by seasoned creatives Pierre Hubin (ex- Numbered, KOTO & Base Design) and Max Van Santen (ex- Cowboy & Air McCann, founder of Cadence Athletics), SUBSTANCE is a multidisciplinary brand studio that helps forward-thinking companies define and elevate their place in culture. With 30+ years of combined experience across agency and client-side roles, we create work that is as meaningful as it is visually striking.
- Website
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https://www.substance.works/
External link for SUBSTANCE
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Schaerbeek, Brussels Region
- Type
- Privately Held
- Founded
- 2024
- Specialties
- Brand Strategy, Brand Design, Creative Direction, Art Direction, Digital & E-commerce, and Content Services
Locations
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Primary
Get directions
Grande Rue au Bois
Schaerbeek, Brussels Region 1030, BE
Employees at SUBSTANCE
Updates
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Proud to unveil our rebranding and visual R&D for WISE, the ultimate ultrarunner’s gear brand from Annecy. “L’ultra c’est une culture. C’est ce que nous choisissons de vivre.” — Axelle and Guillaume, Founders of WISE Axelle and Guillaume came to us to help elevate their brand codes to the same high standard as their gear. As an ultra-runner’s ally, Wise empowers your infinite journey. It knows no limits. It belongs to a world where moving from point A to point B on foot feels instinctive, and every stride becomes an exploration driven by passion and purpose. By crafting the finest ultra-running gear on the market, WISE minimises friction like no other, putting ultrarunners in the best possible conditions to reach that flow state and making every step feel lighter, smoother, and more seamless. Scope: Brand Strategy Brand Design & R&D E-commerce Design Social Media Direction
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SUBSTANCE reposted this
For the past 15 years, I’ve been bouncing between agency life and working in-house, trying to figure out what really matters when it comes to building brands. Along the way, one question kept popping up: “Why should anyone care about your brand?” Today we're thrilled to announce the launch of SUBSTANCE. A multidisciplinary creative practice based in Brussels, co-founded with my friend and longtime collaborator, Pierre Hubin. We’re here to work with brands that want to cut through the noise and actually connect with people—without the fluff. SUBSTANCE is about doing work that feels right. Work that looks amazing, but most of all makes sense. Over the last few months, we’ve already been lucky to collaborate with brands like New Balance, high-growth French ultra trail brand WISE, Parisian probiotics KOSBIOTIC, American creative AI studio Obsidian Studio, or the Brussels-based venture capital firm welovefounders or Lisbon-based hospitality group VIDA PLENA. We’ve also put together a network of world-class talents from around the world. No big agency egos or outdated systems—just the right people for the right projects. What we do: - Brand Strategy - Brand Identity - Creative Direction - Art Direction - Digital Experience + Shopify E-commerce - Content Services If you’re building something exciting and want to chat, hit me up. I’d love to hear what you’re working on. max@substance.works substance.works 📸 Instagram: @substance.works