Turtle - Better Breakfast’s cover photo
Turtle - Better Breakfast

Turtle - Better Breakfast

Food & Beverages

Bruxelles, Région de Bruxelles-Capitale 1,711 followers

Making breakfast better - delicious, healthy and organic breakfast cereals.

About us

At Turtle - Better Breakfast we make sure your breakfast nourishes your body, that it is a moment of pleasure for you and your loved ones, and that it is produced while respecting the nature around us. We take pride in being 100% organic, delicious and healthy. Many of our products are gluten-free, vegan and low FODMAP, meeting different dietary preferences. Explore our breakfast choices inspired by beloved childhood flavors, thoughtfully crafted for a healthier experience. Whether it's cereals, porridges, granolas, or cornflakes, we're here to make your mornings a bit more nutritious and comforting.

Website
https://turtlecereals.com/
Industry
Food & Beverages
Company size
2-10 employees
Headquarters
Bruxelles, Région de Bruxelles-Capitale
Type
Privately Held
Founded
2014
Specialties
Porridge, Organic, Gluten Free, Healthy breakfast, Vegan, No Added Sugars, Breakfast, cereals, granola, cornflakes, nut butter, and healthy breakfast

Locations

Employees at Turtle - Better Breakfast

Updates

  • Turtle - Better Breakfast reposted this

    View profile for Laurence Meeùs

    Food is my love language ❤️🐢

    Yesterday, we were featured on the TV show On n’est pas des pigeons RTBF, and we didn’t even know it was coming. At Turtle, we are fanatic about product quality. So to get that kind of spontaneous recognition, live on television, was honestly amazing. Yes, a box of Turtle - Better Breakfast costs €4.99. But as Carlo de Pascale said on the show, it’s simply not the same product as the cheaper options on the supermarket shelf. You’ve got real pecan nuts and maple syrup. More hazelnuts. Better quality sweeteners. All that shows in our choice of ingredients, and in the taste. Because better ingredients do taste better. And they also align with one of our core values: using organic ingredients. Not because it’s trendy. But because no one really wants to eat pesticides, right? We believe food should nourish you and respect the planet. That’s what organic farming stands for, and it’s a choice we’re proud of. When you choose Turtle - Better Breakfast, you’re choosing a cereal that’s good for your body and good for the environment. But once people try our cereals, they keep coming back because besides making you feel good, they just taste great. And that’s not just “worth it.” That’s the future of food. A big thanks to Carlo de Pascale, Fanny JANDRAIN and the team at On n’est pas des pigeons. We’re so grateful for the recognition and excited to keep building this adventure.

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  • Turtle - Better Breakfast reposted this

    View profile for Laurence Meeùs

    Food is my love language ❤️🐢

    Looking for an interesting and fun internship? We are looking for interns in marketing and activation from September. If you’re interested, send me an pm or email!

    View profile for Sophie Heinrichsmeier

    Double Degree Student International Business & Management at University of Applied Sciences Münster and Université Grenoble Alpes

    After three enriching months as a Digital Marketing & Brand Activation intern at Turtle - Better Breakfast in Brussels, it’s time to say goodbye and thank you! 💚🥣 From planning events and running tastings to cheering for Turtle winning the Belgium Startup Award - this internship was full of moments to remember. Not only did I improve my French and gain hands-on experience in marketing, but I also gained a deeper insight into the fast-paced (and fun!) world of sustainable start-ups. And somewhere along the way, I fell in love with Belgium’s capital, too! A huge thank you to the entire Turtle team for your trust, energy and openness, especially to Laurence Meeùs and Thilo von Trott for giving me this opportunity. Now I’m looking forward to what’s next! 🌱

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  • Turtle - Better Breakfast reposted this

    View profile for Laurence Meeùs

    Food is my love language ❤️🐢

    Team Event and Milestones! Two weeks ago, the entire Turtle team came together for an awesome team-building day to celebrate our major milestones. Since the beginning of the year, we have: - Won the Belgium Startup Award 🏆 - Launched 3 new products - Achieved two-digit growth 🚀 - Grown the team with 3 new colleagues - Hand labelled 16,000 granola samples 💪 - Made 45 tastings - Got hundreds of new store listings Thank you to NATURE SNACKS 🥜 and Duckwing outdoor 🌿 for an amazing day 🚣♂️ And thank you to our wonderful team for making this adventure possible! 👫

  • Turtle - Better Breakfast reposted this

    View profile for Laurence Meeùs

    Food is my love language ❤️🐢

    BREAKING: LAUNCHING 3 NEW FLAVOURS! I am beyond excited to introduce our three new products. Three delicious, feel-good treats made with simple, natural ingredients. 🧡 Turtle Cinnamon Bites   Think cozy mornings and warm hugs. We have used wholegrain oats and rich cassia cinnamon to create the tastiest cinnamon cereals we have ever tasted. Eating them is a wholesome cozy pleasure, that also fills you up. I can say with confidence that this is already one of my favourite products.  🍫Turtle Hazelnut & Chocolate Granola   Our classic granola base with a twist. We've added loads of hazelnuts and lots of dark chocolate drops to create the perfect treat, whether you need it or deserve it. 🌰 Turtle Pecan & Maple Granola    Baked pecan (we have broken the nuts, so you get a piece in every spoonful) paired with fragrant maple syrup. Rich, wholesome, and just the right balance of healthy and delicious — this granola really hits the spot All three products are made from 100% natural organic ingredients. They are gluten free, vegan, and our granolas contain no refined sugar. These new products remind us that nothing beats natural quality ingredients, when you want a real taste. Chocolate, nuts, cinnamon, three delicious taste profiles straight from the tree. As always, we stay true to our core values: taste, quality, and sustainability.🌿   Are you curious to try them? They are now available on our webshop and you enjoy 10% discount with the code: CinnamonGranola26 #NewProductLaunch #CleanFood #TurtleCereal

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  • Turtle - Better Breakfast reposted this

    View profile for Thilo von Trott

    Co-founder @turtlecereals

    🥳 We won our first business award ever and became consumer startup of the year at the Belgium Startup Awards . I am still overwhelmed! ❤️ 🙏 Thanks to Thomas Deryckere for pushing us to participate and pitching our brand at the award! We won - what an amazing feeling and recognition of our work towards making better breakfast alternatives available to more people! Laurence Meeùs and I started Turtle - Better Breakfast some years ago and yesterday we got the confirmation again, that it takes a whole team to get further. 🐢 🐢 🐢 🐢 🐢   🙏 1000 merci to Nicolas Debray and Gabriel Goldberg we are proud to be part of the ecosystem, you are creating! 🚀 Watch out for the billboards, that are soon to come! JCDecaux Veerle Colin

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  • A.M.A.Z.I.N.G! We won the Belgium Startup Awards 🐢🎉 A huge thanks to all of you who voted for us. We couldn't have done it without you. And a special thanks to Thomas Deryckere who did all the pitching. Now you can look forward to some nice campaigns from us in a couple of months. #excited

    View profile for Thomas Deryckere

    Sales Director @Turtle ~ Better Breakfast | Sales & Commercial expert, Sustainability advocate | ex AB-Inbev

    What. A. Night! We won the Belgium Startup Awards!! 🐢🎉 We honestly went to the Belgian Start-Up Awards with zero expectations — and somehow Turtle - Better Breakfast ended up winning twice! 🏆 Belgian Consumer Start-Up of the Year 🏆 Overall Belgian Start-Up of 2025 Still pinching ourselves. And the best part? We didn’t just get recognition — we got prizes we can actually use: ✨ €100,000 in media from JCDecaux ✨ €4,500 from ING ✨ €15,000 in influence power from Be Influencers and many other prices with great benifits at dualoop, dups, Silversquare and La Libre! These are the kind of boosts we’ve been dreaming of since we started — and it means the world to our little breakfast-loving team. We’re incredibly grateful to everyone who voted, supported, and believed in Turtle. And a huge thank you to all the juries who saw something in us during the pitch rounds. Thank you for believing in our values, our story, and our dream of making breakfast better. Only one small "oops": I celebrated from the sofa — my little daughter had a stomach flu, so Thilo took the stage solo. Missed the big podium moment, but wouldn’t have it any other way. (Dad duties always win 🐢❤️) #startuplife #grateful #belgianstartupawards #turtle #Belgianstartupawards Big thanks to Nicolas Debray & Gabriel Goldberg And big cheers to the team: Laurence Meeùs, Thilo von Trott, Maxime P., Guillaume Van Marcke de lummen, Irina Doras, Marcus Hartkopf, Mateusz Tarnowski, Isabel REBELO, Ipek Girgin ...

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  • Turtle - Better Breakfast reposted this

    View profile for Laurence Meeùs

    Food is my love language ❤️🐢

    Looking for linkedin influencers! We often send products to instagram users, so they can taste and review them on their social media. I was wondering if a similar thing would be possible here...? In a few days we are launching three new breakfast products. They are delicious and natural. --> Would you like to get our three new products for free? --> Would you share your opinion about them in a post here on linkedin? If you can reply yes to both questions, leave a comment or send me a pm. I will select a few persons to test this new collaboration type. PS. All three products are vegan, lactose and gluten-free, so everyone can eat them.

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  • Last chance to vote for us ❤️🐢 This means a lot to us. Thank you for your support!

    View organization page for Belgium Startup Ecosystem

    4,778 followers

    Already 5,000 public votes!!! But it's not over yet Show your support! How? Simple Cast your vote for your favorite startups Discover the nominees and cast your votes. Your vote truly makes a difference. It will account for about 11% of the final evaluation grade. 🏆 Prize at stake are huge opportunities for the winners. 100k€ media campaign on JCDecaux network, 40K€ media campaign on La Libre, 15k€ influence marketing campaign with BeInflunece, huge pack of consultancy hours on legal and financial with Dups, product design and management with Dualoop, office space with Silversquare, 4,5K€ cash with ING, 2K€ IaaS support with Proximus!!! Don't wait go for it! Cast your vote 🗳️ Let's scale it up! 👏  #startups #scaleups #buildingbridges

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  • Turtle - Better Breakfast reposted this

    View profile for Laurence Meeùs

    Food is my love language ❤️🐢

    Turtle - Better Breakfast goes to Cannes - undercover! Disguised as Ed Bex' favourite breakfast, our cereals snuck in at the premiere of Dead End at Cannes. Just a few boxes (or thousand) of organic cereal sneaking into a fancy cocktail party and in the gift bags of the cream of Belgian film-makers, such as Malin-Sarah Gozin, Hans Vercauter, Peter Van den Begin, Elise Schaap, Strike A Score and several others. A big special thanks to Sonhouse - sound production agency for making this collaboration come true. Call it guerrilla gastronomy. We call it Turtle being Turtle. #TurtleAtCannes #UndercoverCereal #CannesLions #QuietlyCreative #OrganicAndIncognito

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