Moose Knuckles Canada

We’re excited to announce Ellen Kinney as the new Chief Executive Officer of Moose Knuckles.   A seasoned leader with over two decades of experience scaling premium fashion brands, Ellen brings a rare blend of global vision, sharp merchandising instincts, and operational excellence to the helm. Her career spans standout leadership roles at A.L.C., Kendall + Kylie, Derek Lam, and more — all marked by a commitment to creative innovation and commercial success.   Ellen Kinney, CEO of Moose Knuckles, shared: “Moose Knuckles is a brand with tremendous creative energy, global resonance, and untapped potential. I’m honored to take on this role and excited to work alongside such a talented team as we shape the next chapter of growth, innovation, and cultural impact.”   Based in Montréal, Ellen will oversee all facets of brand development, product, and global expansion as we continue to build momentum across North America, Europe, and Asia.   Jean-Marc Prunet, Partner at Cathay Capital, added: “Ellen combines exceptional creative talent with a sharp understanding of today’s consumer. Her ability to scale premium fashion houses while honoring their DNA makes her the ideal leader to accelerate our global expansion.”   This marks a powerful new chapter for Moose Knuckles — one rooted in bold vision, creative energy, and a commitment to pushing boundaries while staying true to our Canadian DNA.

We’re proud to announce our partnership with the NHL and the launch of the Moose Knuckles x NHL Four Nations Capsule—a collection that merges high-performance outerwear with the legacy of hockey’s global impact. Inspired by the Four Nations Face-Off, this capsule is a tribute to the teams that define the future of international hockey: Canada, USA, Sweden, and Finland. With elevated design, premium materials, and a nod to the rich heritage of the game, this collection reimagines what hockey-inspired fashion can be. Hockey isn’t just a sport—it’s a culture.

Moose Knuckles took to Shanghai with an unforgettable runway show on ice, marking our runway debut in mainland China! The bold event, set atop an ice rink, was a nod to our Canadian roots and the nation’s love for hockey. This unique venue showcased our commitment to innovation while paying homage to our heritage. The show featured the latest Fall/Winter collection alongside the highly anticipated Moose Knuckles x LUAR collaboration and the inaugural release of MOOSE LAB by Carlos Nazario. Our brand ambassador, Arthur Chen, made a surprise appearance, embodying Moose Knuckles' spirit of fearless self-expression. With its mix of avant-garde creativity, heritage references, and rule-breaking style, this event marked a new chapter in our global expansion journey and reinforced our mission to bring Canadian craftsmanship to all corners of the world. 

Introducing MOOSE LAB, a platform for creative collaborations. Up first, a capsule by our Global Art Director, Carlos Nazario. Crafted with elevated materials such as leather, Mongolian wool, down, and shearling, the collection spans both outerwear and accessories, representing a seamless fusion of functional design and contemporary fashion. Each piece combines practicality with a distinct aesthetic, reinforcing Moose Knuckles' commitment to pushing the boundaries of luxury outerwear.

We’re excited to launch the Moose Knuckles x LUAR WORLD collaboration, which first debuted during Luar's New York Fashion Week show in February. This partnership unites the bold, rebellious spirit of both brands, blending luxury materials with innovative silhouettes inspired by retro East Coast winter wear.   The campaign, shot by TORSO.SOLUTIONS, captures the essence of this groundbreaking collaboration. The innovative collection is set to redefine the intersection of fashion and function. Discover now at mooseknuckles.com

Dennis Rodman makes a legendary return in our FW24 campaign, showing off this season's re-imagined Icons.