norda run

As summer gives way to fall, the trail running world descends on Chamonix, a small town in the French Alps just north of Mont Blanc, for race week. Since the races kicked off in 2003, the area’s sharp elevation gains and technical trails have served as a proving ground for the world’s finest ultrarunners (seven members of norda’s elite trail team partook this year). And, over time, the week has become just as important to the brands that support those runners. It serves as an opportunity to show up with your latest and greatest products, to bring your community together, to define the zeitgeist for the next year and beyond. norda’s home during race week was SANGLARD SPORTS , a family-owned business founded in 1924 and one of our first French stockists. Inside Sanglard, we officially revealed our new 001A — the next generation of our foundational 001 that’s equipped with an all-new Arnitel® midsole — by way of an immersive pop-up experience, free shoe demos and an official launch event. Besides the reveal of the 001A, we partnered with cult-favorite meme maker @yaboyscottjurek for custom “Power Hiker” camo hats, Chamonix-exclusive race bags, and even complementary “Power Hiker” espresso for visitors to our space, plus a packed Friday night race watch party where attendees could get their hands on the “Power Hiker” hats for free. Until next year, Chamonix. Stay tuned for more … nordarun.com IG: @nordarun Dyneema® Vibram Group Envalior #run #running #trailrunning

Earlier this week Richard Kuchinsky declared that "norda run has broken the shoe industry". Constant refinement is true innovation - a performance upgrade you cannot see, yet totally improves the experience. Thank you Believe in the Run for the detailed review of the new norda run 001A. "Visually, the Norda 001A is identical to the original model. That’s purposeful for the continuation of the instant-classic styling and to leverage the existing performance. I’m here for it, because even though the 001 debuted four years ago, it is still involved in trail runners every day rotation. I can’t think of any other shoe from 2021 that still exists in this way." - Taylor Bodin - Believe in the Run nordarun.com IG @nordarun #canada #run #running #trailrunning https://lnkd.in/exgV_d9k

11 hours. 48 minutes. 18 seconds. 101 kilometres, from Courmayeur to Champex to Chamonix. A third-place finish in what's already being hailed as "one of the greatest races in CCC history", with only three minutes separating the top three women. All in a day's work for norda run trail team athlete Anna Tarasova. We first met Anna - and felt the strength of her indomitable spirit — during the Girona stop of our 002 World Tour in 2023, when she handily won our Storm the Castle event. She's been family ever since, and officially became a member of the norda trail team in 2024. Our deepest congratulations to Anna on her historic accomplishment and a heartfelt Happy Birthday today, from the entire norda family. 📷 Martí Miró IG: @any.tarasova @nordarun https://lnkd.in/eKwvC8Cb Vibram Group Envalior Dyneema® #run #running #trailrunning

As Davide Tempesta closed the distance to the Mediterranean Sea — 1000 meters, 500 meters, 100 meters — the joy was palpable in his stride, his efficient form giving way to the all-out sprint of boyish wonderment as he threw off his gear and flung himself headfirst into the welcoming waters. Davide had just finished TSP Europe solo, and set a FKT in the process, running the more than 450KM between the grand peaks of Chamonix and the sublime beaches of Marseille in 86 hours, 14 minutes and 20 seconds. The journey was one of extremes, with both immense beauty and intense suffering meeting Davide head-on. But those peaks and valleys, both literal and figurative, gave him a chance to “reconnect with his true self,” as he told us. Davide has been running in norda run since 2022, and felt compelled to reach out to us this past April, after he saw parallels between his own story and ours. He’s been norda fam ever since. “My love for shoes goes way back,” he told us. “My grandfather was a shoemaker in Italy, so I’ve always been drawn to products that are crafted with intention and care. That’s why norda resonates with me so deeply: it’s not just the performance of the shoes, but the vision, community and spirit of the brand.” Congratulations, Davide. We’re thrilled by your achievement, and inspired by your spirit. IG: @davidehoward 📷 Freddy Romero Morales nordarun.com IG: @nordarun Vibram Group Dyneema® Envalior #run #running #trailrunning

It's POWER HIKER Summer. Ready to kick off the norda way in Chamonix next week for the annual races. We've teamed up with IG: @Yaboyscottjurek All events at SANGLARD SPORTS Wednesday Aug 27 10am - grand opening of the norda Power Hiker Outpost and unveiling the new 001A Thursday Aug 28 - Saturday Aug 30 demo the 001A Friday Aug 29 6:30pm?? watch party (right after UTMB starts and awaiting CCC first finishers) pizza and lots of Power Hiker hats Follow IG @nordarun and @Yaboyscottjurek for live coverage all week https://lnkd.in/guwe_BGQ

When we first launched norda run back in 2021, the statement the "world's most durable trail running shoe" made us uneasy. Four years later, with hundreds of thousands of pairs already pushed to their limits, multiple races won, this proclamation no longer keeps us up at night. In fact, its' now our reason for being. We broke boundaries to pioneer the world's first ever shoes made with bio-circular Dyneema® , the world's strongest and lightest fibre™️. At our customer service desk, we now have a saying if someone sends us a pair with a tear in the upper: "What chainsaw did you use, because it's just not possible to tear it." Thank you to our community for 4+ years of tremendous support for "little norda" The 001A releases Wed Aug 27th at 9:00am EST nordarun.com IG: @nordarun Author: Jack Seemer | Gear Patrol Dyneema® Vibram Group Envalior #canada #running #trailrunning https://lnkd.in/edC3QBNY

The norda 001, the debut offering from Canada’s expert in hi-tech trail gear, was launched four years ago as a lightweight running shoe using rugged fabric technology never seen before. The shoes were aptly named “Lamborghini's for your feet,” by Highsnobiety. Now, the trail runner has been re-tuned and re-engineered to deliver even more speed. Enter the norda 001A. “This isn’t just an upgrade,” Nick Martire, co-founder and CEO of norda tells me via email. “It’s a redefinition of what a trail shoe can deliver, from the first kilometre to the thousandth." Releasing Wednesday August 27th - Chamonix, France - Sanglard Sports nordarun.com IG: @nordarun Author: Tom Barker | Highsnobiety Vibram Group Envalior Dyneema® https://lnkd.in/eywU3eVr

Even the most casual observer can glean the challenge of the aptly-titled Canadian Death Race from its name alone. Dig behind the macabre moniker, however, and you’ll see the true effort required: 118 kilometers of pure movement across the Grande Cache in Alberta, Canada, complete with 4,770 meters of elevation gain. For a runner like norda Trail Team athlete Ethan Peters, however, the Canadian Death Race is nothing short of an ascent to transcendence. This last weekend, Ethan, born and raised in Toronto, Ontario, took home first place at the 2025 Canadian Death Race, smashing the course record by almost 40 minutes and finishing more than an hour and a half ahead of his nearest competitor, all despite unrelenting rain. Ethan flew down the front of Grande Mountain, ascended Mt. Hamel in gusting winds and sheets of precipitation, soared across the slippery rocks on the very bottom of the Smoky River valley floor and even took a joyful, intentional dip in the river before boarding the boat that took him towards the last leg of the race, all with a near-omnipresent smile glued to his face, enjoying the beauty of the challenge he was undertaking. We’re proud to champion Ethan’s skill, resilience, endless levels of stoke, and growth — the gusto-filled kid now from Fernie, BC who cold-messaged us in our early early days for a pair of shoes just keeps climbing higher and higher. Congratulations, Ethan. nordarun.com IG @nordarun Sinister Sports: Canadian Death Race 2025 Vibram Group Dyneema® Envalior #running #trailrunning #canada

We're hiring for: E-Commerce Customer Experience Representative(s) Join the norda™ team as a part-time Customer Experience Representative and help us deliver the kind of service that matches the performance of our gear—exceptional. You'll be the first point of contact for our customers, answering questions, solving problems, and making every interaction memorable. If you're passionate about creating a white-glove customer experience we would like to meet with you. Responsibilities: - Handle incoming customer inquiries via email, phone, and chat with professionalism and efficiency. - Guide customers through our products, address their concerns, and deliver solutions that leave them satisfied. - Communicate clearly and concisely, ensuring every interaction is smooth and easy to understand. - Maintain accurate customer records through precise data entry. - Collaborate with other members of the CX team to deliver seamless resolutions and exceptional service. - Provide support in both English and French, tailoring assistance to meet our customers’ needs. - Maintaining and optimizing our knowledge base to continue provide excellent customer experience Skills  - Strong communication skills with the ability to articulate information clearly and confidently. - Fluency in English and French (spoken and written); proficiency in additional languages is a plus. - Experience with soft sales is an advantage. - Sharp problem-solving skills with the ability to analyse situations and deliver effective solutions. - An ability to anticipate customer needs and offer confident, personalised recommendations. - Experience with Shopify and Gorgias are a plus What we offer: - The opportunity to make a direct impact on the success of businesses worldwide - A chance to be at the cutting edge of e-commerce innovation. - Competitive benefits, including paid time off and exclusive discounts. - Opportunities to learn, grow, and thrive within the company. - At norda™, we value dedication, teamwork, and a commitment to exceeding customer expectations. If you’re passionate about delivering exceptional service and thrive in a supportive, collaborative environment, we’d love to hear from you. Job Types: Part-time, Permanent Schedule: 4- 5 hour shifts Day shifts Monday to Friday, with the possibility of weekends Education: College (preferred) Experience: Customer service Work Location: Hybrid (We are located in Montreal) Apply to: careers-carrieres@nordarun.com

"From I'll never do Fat Dog 120" to a win and a course record. I am so grateful we got to run this course and see the deep and isolated wilderness prior to the more familiar trails of Manning Park, BC. Thank you @fatdog120 Team for your unparalleled work and dedication to sharing this route with your racers and allowing us to move through these spaces safely." Jenny Quilty Epic weekend for norda trail team athlete Jenny Quilty For the rest of us mere mortals, the race was 203km, 8,500+ metres in only 31:59:32 Shout out to Scotty Maguire | SkiUphill - RunUphill also for the Men's race win Another two 1st place podiums for the norda 005 this weekend here at home in Canada 📷 Matt: @yota_ventures IG: @2scotttotrot Race: IG: @fatdog120 nordarun.com https://lnkd.in/eKwvC8Cb Vibram Group Dyneema® Envalior #canada #trailrunning #running