Humanity

Changemakers. Entrepreneurs. Purpose-led founders. Progressive thinkers. Builders and innovators. People driven by purpose and discontent with the status quo. People with a vision to shift minds, reshape systems, and move communities forward. The ones building what’s next. Sound like you? Then welcome to Built for Changemakers—a newsletter by Humanity, that celebrates bold ideas, lasting impact, and deep human understanding. Because great ideas don’t just say something—they start something. Let’s get started. This issue’s topics: 🧠🫀 Mind and Heart: Rebranding Human Rights 🎉 Celebrating our inaugural Changemaker Isha Kahn 🏳️🌈 Learn Our History For Our Future 🛶 A Look at Canada’s Arts and Culture Narrative at CMMC And don't forget to subscribe! #Humanity #HumanityAgency

Built for Changemakers, Humanity partners with purpose-led organizations to help them clarify their voice, connect with their audiences, and create lasting impact. But how does a well-established non-profit define why they’re the best first call for people facing unmanageable debt? That’s the challenge Credit Canada brought to us. As Canada’s longest-standing non-profit credit counselling agency, Credit Canada had a clear mission—but needed support to articulate a unique selling proposition that could cut through confusion and connect with Canadians in a meaningful way. Together, we used our Wellbeing Framework™ to uncover the role Credit Canada plays in people’s lives—co-creating a clear, authentic USP that now anchors both their brand identity and their marketing. That strategic foundation came to life through a campaign designed to meet people where they are—and move them to act. Big thanks to the Credit Canada team for the trust and partnership. [Image Description:] White text on a black background reading, “As an established non-profit, we needed strategic support to define why Credit Canada is the best first call for people facing unmanageable debt. Humanity took the time to understand our work and the people behind it. Their Wellbeing Framework™ helped us define a clear, authentic USP—now the anchor of our marketing—brought to life through a campaign that truly resonates.” — Leah Wells, Director of Marketing, Credit Canada #Humanity #HumanityAgency #BuiltForChangemakers #CreditCanada #BrandStrategy #WellbeingFramework #FinancialWellbeing #MarketingForImpact #ClientTestimonial #PurposeDrivenBrand

We’re excited to share that Humanity has been selected to partner with Easter Seals Canada to help advance their vision for a more inclusive Canada—where everyone, regardless of ability, has the opportunity to thrive. For over 100 years, Easter Seals Canada has been breaking down barriers, creating opportunities, and championing inclusion from coast-to-coast. Their work touches communities in profound ways—supporting individuals and families through programs, advocacy, and awareness. At Humanity, we believe in the power of clarity, creativity, and storytelling to help organizations amplify the impact they’re already making and bring their vision for the future into focus. This partnership is about more than a project—it’s about joining forces to share Easter Seals Canada’s mission with more Canadians, in ways that inspire action and build lasting change. We can’t wait to get started. [Image Description:] Black background with a black-and-white photograph of a father and son smiling together. Overlaid white type reads ‘New Visionary Partner’ and ‘Easter Seals Canada.’ This image announces the strategic partnership between Humanity Agency and Easter Seals Canada to advance inclusion, accessibility, and equity for Canadians living with disabilities through brand strategy, storytelling, and creative collaboration. #Humanity #HumanityAgency #BrandPartnership #BuiltForChangemakers

Meet Lisa Melchior, the first woman in #Canada to found a private equity firm. That sentence alone is a milestone. But what makes Lisa a true Changemaker is how she’s redefining what leadership and power can look like in one of the most male-dominated sectors of our economy. She’s the founder and managing partner of Vertu Capital, a private equity firm investing in Canadian enterprise software companies. In a space often driven by fast wins, extractive deals, and bravado—Lisa leads with something else: respect, partnership, and long-term vision. At Humanity, we had the privilege of working with Lisa and her team to articulate a brand that reflects their values and their impact—that ‘Vertu Difference’. From day one, it was clear: Vertu isn’t just another PE firm. It’s a woman-led business intentionally rewriting how investment gets done in Canada. Lisa didn’t just break into the boys' club. She built her own. And she did it with an approach that’s fundamentally different from how this industry has traditionally operated. She’s a mentor to the next generation of women in finance. She’s using her platform to push for systemic change in the industry. And she’s doing it all while being named one of Maclean’s Most Powerful Canadians in Business and one of Women's Executive Network (WXN)’s Most Powerful Women in Canada. As Lisa says: “In founding Vertu, it was important for me to show the next generation of women that we could do things differently — and be successful.” Lisa reminds us: Leadership isn’t just about who’s at the table. It’s about how you use your seat — and who you’re pulling up with you. #ChangemakerHighlight #WomenInFinance #InclusiveLeadership #PrivateEquity #BrandWithImpact #PurposeDrivenBusiness #Branding #TheHumanityAgency ID: A circular image of Lisa Melchior on a red background with black text in the upper left-hand corner that reads, “Changemakers Building What’s Next” and white text underneath that reads, “Lisa Melchior, Founder and Managing Partner, Vertu Capital.”

See ya later, July! Here’s a look at a few things that have been keeping us busy this month. [Video Description:] A short video cycling through some of Humanity’s current projects. #Humanity #HumanityAgency #BuiltForChangemakers #Design #Advertising

On August 7th, our good friends and fellow members of the MH3 Collective, Black Talent Initiative (BTI) will be hosting “UNBOUNDED: A Journey Beyond Limits” - their signature Emancipation Day experience honouring Black brilliance, collective resilience, and bold new futures. Here’s what you can expect: 🎤 Engaging keynote sessions from leaders, thinkers, and Changemakers shaping the future of Black liberation, equity, and justice. 🎭 Inspiring cultural performances and creative showcases rooted in heritage, resistance, and joy. 📚 Practical resources, connections, and knowledge to help turn conversation to action. 🤝 Valuable networking moments to build real relationships with a community of professionals, creatives, and organizers committed to impact. This isn’t just a day of programming—it’s a powerful, immersive space where conversations lead to action, art meets advocacy, and community builds capacity. If you’re in Toronto, come and join the celebration at George Brown College – Waterfront Campus on August 7, 2025, from 12PM to 4PM. Registration link below. https://lnkd.in/gx2dUZd7 [Image Description:] A promotional image for Black Talent Initiative’s Emancipation Day Event. #Humanity #HumanityAgency #BlackTalentInitiative #EmancipationDay #EmancipationDay2025 #MH3Collective #BlackExcellence

Built for Changemakers, Humanity works with innovators and purpose-led leaders to create meaningful connections between brands and their audience. But how does a brand that’s been silent for over 20 years build a meaningful connection with its audience? That’s the question our good friends at Dairy Farmers of Manitoba (@manitoba_dairy) came to us with. As one of our longest standing partnerships, we’re proud of the work we’ve done together to transform DFM from a silent brand to an authentic brand capturing the stories of real Manitoba dairy farmers and sharing them with the communities they serve. Thank you to the DFM team for your partnership and trust over the years as we continue to tell stories All from a good place.

 [Image Description:] White text on a black background reading, “Over our long partnership, Humanity’s dedication to our brand transformation has delivered outstanding results. Our strong working relationship and their collaborative approach have been invaluable to Dairy Farmers of Manitoba.” — Teresa Ciccarelli, Dairy Farmers of Manitoba #Humanity #HumanityAgency #BuiltForChangemakers #AllFromAGoodPlace #BrandStrategy #BrandTransformation #Rebrand #BrandPartnership #ClientTestimonial

Humanity is five! And for the past five years, we’ve been working closely with Changemakers and purpose-driven brands to bring their bold visions to life. From the start, we’ve had a vision to turn purpose into presence, and presence into legacy through stories that stir emotion, spark imagination, and create meaningful connections between brands and their audience. We’re proud to celebrate five years of bringing that vision to life and the role it’s played in shaping brand success stories. None of this would be possible without the dedication and talents of our incredible humans, the support of our advisors and mentors, and the trust of our partners. Thank you all for believing in the power of bold ideas—and the people brave enough to act on them. Together, we’ll continue to help leaders inspire trust, ignite momentum, and build something bigger. Because great ideas don’t just say something, they start something.

 https://lnkd.in/giM3VNJE [Video Description:] A 16 second Humanity branded video showcasing six different campaigns within the shape of the number 5. #Humanity #HumanityAgency #TogetherWeAreFive #BuiltForChangemakers #BehaviouralScience #Branding #Advertising #Marketing #Creativity

Farmers are true innovators and Changemakers—building a future for the next generation. But for Dairy Farmers of Manitoba, a brand that had been silent for over 20 years, how do you shift perception and push back against the noise and misinformation? We launched All from a good place—a bold campaign rooted in a farmers-first approach. Filmed entirely on Manitoba dairy farms, it captured real families sharing what dairy farming truly means to them. The result was a campaign filled with honesty, heart, and generational connection. 🎬 “Dad time” was the launch spot that started it all—showing that family is at the heart of Manitoba dairy farms. How has it made a difference?
 ✔ Over 25% increase in positive sentiment toward the brand
 ✔ 79% say the campaign positively impacted their perception of dairy farmers
 ✔ 94% say it made them want to increase dairy purchases The campaign has since won nine Signature Awards and was named a finalist for a 2024 Effie. But most importantly, it helped reframe the story of local dairy for a new generation. 📺 Watch Dad time → https://lnkd.in/g7DErDuw [Video Description:] A 60 second video campaign from Dairy Farmers of Manitoba featuring a dairy farmer named Jamie and his young daughter working on the farm. #Campaign #AllFromAGoodPlace #DairyFarmersOfManitoba #HumanCentric #FamilyFarms #SignatureAwards #EffieCanada #CreativeStrategy #BehaviouralScience

At Humanity, effective work is what we’re here to do. Proudly ranked as one of Canada’s top 100 most effective agencies on the 2024 Effie Index, we’re a full-service marketing agency made for Changemakers building what’s next. Grounded in behavioural science and strategic storytelling, we use a collaborative approach to help brand leaders create lasting impact through the power of thoughtful strategy, strong branding, and exceptional creative. The Effie Index is the leading global ranking of marketing effectiveness, based on the results of Effie Worldwide Awards competitions. It recognizes agencies, brands, and marketers that deliver ideas that work—and we’re incredibly honoured to be included. Check out the full list below. https://lnkd.in/gKKKzmdv [Image Description:] A photo of an Effie award trophy sitting under a spotlight with the words “Effie Awards Index. Most Effective Canada 2024.” #Humanity #HumanityAgency #BuiltForChangemakers #EffieAwards