Natzka brings decision intelligence in the fashion, textiles and luxury universe! By adding the decision intelligence layer to the business critical process of building the digital identity of a product, a much needed fresh innovation will contribute to elevate the whole industry to the next level. Decisions can't be just made with siloed approach, we need to consider the company as a whole, connecting decision flows and mapping how they are connected to each other, from finance, to operations, partners, third parties involved and back to the finance bottom line. You can keep flying blind, or you can choose Natzka.
Yesterday Natzka was on stage at our partner Hyphen-Group event to present how we add the decision intelligence layer to their platform Chalco NEXT! Content production in fashion and luxury is business critical, given the omnichannel approach to sales and distribution, and its production must be efficient, timely and up to very high standard. But what is the right asset kit for a given product? Does producing more assets result in increased sales? What is the ROI of such activity and which decisions should be taken to optimize this process? Given my collection, how many assets do I need to produce, in which mix, at which cost? Where are the bottlenecks in my decision flow? How can we incorporate benchmarks and learnings from previous cycles in the next decision process? Natzka provides an answer all these questions and more. The secret sauce is to break silos and connect processes and decisions in a holistic way. We are thrilled to work together with the leaders in this space, and for that I am really thankful to Stefano Righetti, Michele Lorenzi, Marco Milioli, Maurizio Prosdocimo, Alessio Saraceno for the amazing opportunity. Great stories are written by great people, can't wait to see what is going to be NEXT! 🚀