Howtian (Zhucheng Haotian Pharm Co., Ltd, formerly known as ZCHT)

The HOWTIAN team is live from Vegas at the 2025 International Baking Industry Exposition (IBIE) this week, and we’ve brought along some special treats to showcase just how delicious sugar reduction can be in baked goods. 🍪🍞 In addition to our Cocoa-reduced Brownies featuring SoPure Flevia, we'll also be showcasing the following: 🍫 Reduced Sugar S’mores Cookies – gooey, chocolatey, campfire nostalgia with 50% sugar reduction 🍌 No Added Sugar Banana Bread – moist, flavorful, and perfectly sweetened without added sugar Both demos were crafted using our proprietary SoPure DGS F100 blend, specifically optimized for baking applications, making it easier than ever to create indulgent treats with reduced or no added sugar. Come taste and experience how HOWTIAN is helping the baking industry balance health, flavor, and innovation. See you at Booth No. 7172 in the North Hall! #IBIE2025 #BakingInnovation #SugarReduction #HealthyIndulgence #BakingIndustry

In just 1 week, join Lisa, William, Selina, Peter, Joyce and the HOWTIAN team for Food ingredients - Fi Asia 2025 in Bangkok, Thailand! 📅 17-19 September 2025 📍 Booth No. D36 We'll be showcasing our latest SoPure natural sugar reduction solutions along with our functional ingredient solutions including inositol, PQQ, and D-Glucuronolactone -- all optimized to support the growing demand for better-for-you products in the Asia market. Stop by our exhibition to sample our application innovations, including: 🍊 45% Reduced Sugar Citrus Calamansi Flavored Water 🍑 Peach Flavored Black Tea 🥤 Cocoa Flavored Protein Shake Powder 🥭 Mango Juice Beverage 🍅 Tomato Sauce #FiAsia #FoodIngredients #Stevia #SugarReduction #NutritionalSolutions #FunctionalIngredients

🍫 A better brownie for an industry facing a surging cocoa crisis. At International Baking Industry Exposition (IBIE) 2025 in Las Vegas next week, HOWTIAN will showcase a variety of unique product demos and innovative ingredient solutions for baking applications. But the highlight will be our Cocoa-Reduced Brownies – crafted with SoPure™ Flevia to deliver indulgent taste along with a 10% cocoa reduction. Be sure to join Hank Wang, Joseph O’Keeffe and Xuanni Chen at our booth to experience how bakers can still achieve rich cocoa flavor while reducing cocoa usage in today’s challenging market. #IBIE2025 #SugarReduction #Stevia #BakingInnovation #CocoaCrisis

Thank you São Paulo for an incredible Fi South America 2025! The HOWTIAN team had a fantastic few days connecting with food and beverage leaders across Latin America, and we’re thrilled with the response to our stevia and inositol solutions. From beverages and cocoa to dairy, table sugar, sports nutrition, and health supplements, our ingredients received strong interest from customers across diverse categories. A special highlight was our SoPure Flevia natural flavoring solution, which generated great buzz at the show for its ability to reduce cocoa usage while maintaining indulgent taste. A big thanks to our local partner BLUMOS Distribuidora e Comercial for helping to make this exhibition a success, and to our on-site team — Beck, Peter, Joyce, and Nina — for their energy and expertise throughout the show. We’re excited to continue building on the momentum from FiSA and supporting our customers in delivering healthier, better-tasting products across South America. #FiSouthAmerica2025 #FiSA #FoodAndBeverage #Stevia #Inositol #SoPureFlevia #CocoaCrisis

A huge thank you to everyone who joined us at the SoPure Solutions Stevia Symposium last week in Mexico City! In proud collaboration with our co-host FXM Ingredients, we were thrilled to welcome leading food & beverage manufacturers from across Mexico. It was especially exciting for Tom (Tamas) Fuzer, Hank Wang and Mavis Ran to be on stage and help deliver a dynamic day of insights into consumer trends, stevia innovation, and product development strategies. The spotlight was on SoPure™ Flevia, our plant-based flavor modifier and enhancer, as there was strong market interest in solutions to reduce sugar while offsetting costs from premium ingredients like cocoa. The energy, ideas, and collaborations sparked during this event were truly inspiring — and this is just the beginning. Our next SoPure Solutions event will be in Santiago, Chile and is scheduled for November! We can’t wait to continue the conversation and help more brands unlock the power of natural sweetener innovation. #SugarReduction #Stevia #Flevia #NaturalSweeteners #SoPureSolutions #SteviaInnovation #Collaboration

See you tomorrow in São Paulo at Fi South America! Nina, Joyce, Peter, and Beck from the HOWTIAN team will be on-site to highlight our newest innovation -- SoPure® Flevia, a natural flavoring solution optimized to address today’s rising cocoa prices while delivering great taste. Stop by Booth E92 to experience our sample applications with Flevia: 🍫 Chocolate Milk – 15% cocoa reduction, same indulgent flavor 🥤 Cocoa Protein Shake – 10% cocoa reduction with off-notes from protein expertly masked #FiSouthAmerica #SugarReduction #CocoaCrisis #FoodInnovation

We're excited to bring our roadshow to the baking world at International Baking Industry Exposition (IBIE) 2025! Join us in Las Vegas next month as we showcase our sugar reduction solutions for the baking industry, including delicious product demos you won’t want to miss: 🍫 Cocoa-Reduced Hazelnut Brownie Truffles – made with our SoPure™ Flevia for rich flavor with less cocoa 🔥 S’mores Cookie – featuring DGS F100 for clean-label sweetness and indulgence without compromise 📅 Dates: September 14-17, 2025 📍 Location: Las Vegas Convention Center 🏠 Booth 7172, North Hall #IBIE2025 #SugarReduction #Stevia #BakingInnovation

As winter comes to an end, there’s still time to savour a rich cup of hot chocolate - made smarter. In partnership with HOWTIAN®, we’re proud to offer Flevia™ – a stevia leaf-based flavour enhancer that delivers indulgent chocolate taste while reducing cocoa usage. Key benefits: ✅ Plant-based ✅ Non-GMO ✅ Clean-label compliant Perfect for: Hot chocolate | Chocolate drinks | Protein shakes | Baked goods 📩 Available on order. Contact enquiries@braganingredients.co.za to speak with a representative. #WinterWarmers #HotChocolate #FoodInnovation #CleanLabel #BraganIngredients #SolevoGroup