Qumin

🔥 We’re teaming up with *Rednote* for SXSW!    Come join us June 3rd in LONDON 🙌 🎉    A few years ago, I would not believe it if you told me this.    Not ONLY has Rednote exploded beyond China – drawing in TikTokers, creators, even celebrities.    But we now get to dive into China’s most intriguing platform...     With Rednote themselves?! 🤯    We have been shouting about Rednote (or Little Red Book, as we used to call it!) for at least a DECADE now.    So this moment feels as validating as it gets! 🙏    BIG thank you to our very special guest joining us on the day...    ✨ Crystal P. - Global Business Solution for EU & North America    Come find us at we unpack what makes this platform TICK with our panel topic:     🌏 Micro-Communities, Macro Power: Deciphering Rednote for Western Brands 【 Panel Details】    🕑 Tues, June 3rd  at 16:10  📍 Rich Mix Stage 2, Shoreditch    With Alibaba’s recent Rednote collab on the “Red Cat Initiative” (红猫计划) there’s even more to look forward to.    Adding MORE direct access to Rednote’s lifestyle-driven community and RICH first-party user data.    Can’t wait to kick off this discussion! See you there soon!     Arnold Ma #China #SXSW2025 #culture #socialmedia

🤯SXSW on our home turf?!    Please help us by casting your VOTE 🙌    (Link is in the comments – I promise we’ll make it worth it!)    SXSW is back, and for the first time ever, it’s in LONDON.    Tom and I are over the moon to present 2 new carefully curated sessions, with some VERY special guests:    【1】 Why brands should avoid China in 2025?    Joining me is someone MAJOR...    Evelyn Tsao - EU Market Head of Sales at Little Red Book 👏    Tune in to learn from her extensive expertise from China’s No. 1 lifestyle platform!    【2】Stop Scrolling! Learn the Secrets of the Chinese 9:16 Revolution    From Qumin's Thomas Nixon & Flora Qian 🤩    The masterminds behind the BIGGEST *street fashion* interview channel on Chinese TikTok, with 1.5Bn+ views in China/the West.    Our aim? As always...    --> To Open the world to China... But also, to bring all the latest TEA 🍵    With *fresh insights* into the future of content + branding.    💡Get ready for deep dives into:    “The rise of vertical storytelling...”  “The evolution of *short-form + long-form* content...”  “From hyper-personalised e-commerce to the impact of Little Red Book...”    And much more!     Please share/vote, and thanks for your support everyone!! 👊