When discussing accessibility's importance in UX design with stakeholders, I highlight several points. Accessibility can distinguish a brand, enhancing its reputation and attracting more customers by being inclusive. It can inspire creativity within the team, leading to more user-friendly designs. I share success stories of companies benefiting from accessibility, demonstrating its advantages. It also boosts employee engagement and satisfaction, as they see their work positively affecting diverse users. Lastly, accessibility ensures products remain relevant as technology evolves and the population ages, maintaining their usefulness over time. These points collectively underscore why accessibility should matter to stakeholders.

Making a product accessible really shows how much care has been put into it, especially when it comes to users with disabilities. It’s not just about following rules; it’s about creating a space where everyone can feel welcomed and valued. And let’s be real, when something is easy to use for everyone, people stick around. That means happier users, more engagement, and even better business. Accessibility isn’t just the right thing to do; it’s what makes a product not just good, but great.

To change your client's perspective on the value of accessibility in UX design, present compelling statistics that highlight the market potential of users with disabilities. Share case studies showcasing how accessible design enhances user experience for everyone, not just those with disabilities. Emphasize compliance with legal standards to avoid potential lawsuits. Conduct workshops or invite experts to discuss the benefits of inclusive design, fostering empathy and a broader understanding of user needs, ultimately framing accessibility as a business advantage.

When discussing accessibility in UX design with stakeholders, I highlight its role in strengthening brand reputation, fostering creativity, and enhancing user experience. Success stories show its tangible benefits, while employee engagement improves as they see their impact. Additionally, accessibility ensures long-term product relevance, adapting to technology and an aging population. These factors make it a strategic priority.

I highlight how accessibility benefits everyone, not just people with disabilities. Sharing data on increased engagement and broader market reach underlines its business impact. Demonstrating examples of accessible sites that perform well shows tangible results. By explaining how simple adjustments—like better color contrast or keyboard navigation—improve overall usability, I help the client see that accessibility isn’t an extra cost, but a strategic advantage.

An accessible design ensures that the product reaches the widest possible audience. By making the platform inclusive, one isn't just meeting legal standards, but tapping into a larger market and fostering customer loyalty. Features like clear navigation, readable text, and intuitive design benefit all users, not just those with disabilities. This often leads to higher engagement, better customer satisfaction & increased conversions. Inadvertently an accessible design enhances brand reputation and companies that prioritise inclusion are viewed more favorably both by consumers and stakeholders. It demonstrates social responsibility and even gives a competitive edge.

Accessibility isn’t just about ticking boxes—it’s about making products that work better for everyone. Think about it: clear navigation, good contrast, keyboard shortcuts—they’re not just for people with disabilities. They help anyone trying to use their phone in bright sunlight or multitasking on a busy day. When a product is easy to use, people stick around, they’re happier, and that’s good for business. At the end of the day, accessibility isn’t just the right thing to do—it’s what takes a product from decent to awesome ⭐️

Show how it affects their business. 1. Simple tabbing through the website, forms specifically. Everyone uses this, so it's relatable if you show them when it's not done well. 2. Show numbers and examples. i.e. XX% of your customers are this type of colorblind, this is what the site looks like to them, or if they have 60% of their customers are in a higher age bracket, and the fonts are small... etc 3. Inform them of the growing legal risk if they don't 4. Inform them of the levels of accessibility, if they don't want to put the effort/money in, show them how simple it is to just reach the first level and create a plan to improve every year, and to remain compliant.

Accessibility isn’t just about compliance,it’s a smart business strategy and a core element of great design. When one of our client improved contrast ratios and added keyboard navigation, they saw a jump on the conversion rate.What started as an accessibility fix ended up enhancing the experience for all users, making the platform more intuitive and easier to navigate for everyone. In my experience, the best way to convince stakeholders is by showing how accessibility doesn’t just help a fewbut it also elevates the experience for everyone and drives business results.