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The User Interface of an
Emotional Product
« In the case of the
Portuguese Automatic with
date display, the railway
track-style chapter ring,
feuille hands and appliquéd
Arabic numerals give the dial
the classic appeal of the first
Portuguese watches of the
1930s. »
(source: iwc.com)
Internal Value Proposition
«The IWC-manufactured
51011 calibre integrates all
the finest features ever to
grace an automatic
movement, such as the highly
efficient Pellaton winding
system and a seven-day
power reserve»
(source: iwc.com)
Emotional product
Great display
Appealing design
Integrates smootly with
enterprise infrastructure
Automatic testing
Highly efficient UX
Reserve to scale and
extend to user needs
Analogy with Enterprise Apps
Apps Need Engineering
Rainer Grau
rgr@zuehlke.com
Oliver Gepp
oge@zuehlke.com
Thomas Memmel
tme@zuehlke.com
Speakers
Developing the end-to-end
Experience with Zühlke
Innovation
Agile User-centered
Development
Lifecycle
Management
Enterprise App Lifecycle
Step I: Innovation
Innovation
many good ideas
how get them on the road?
Stars to Road
Journey through Swiss Life Story
Step II: Agile User-centered Development
• User Interface
• UX Design
• User Requirements
Aspects of a Business App
• Back-end
Development &
Integration
• Testing
• Security
• Support & Training
• Maintenance
App Development
Backend
Development
Security Architect
UI Designer,
Usability Engineer
Quality / Support
Requirements
Engineering
Product
Management
The Ideal Team Roles
Business
Architect: Andrea Steele Architect, LLC, Photography: Wundr Studio
Lead User: Get Feedback
App Security
Lost Device
Penetration Tests
Sensitive Data
Reputation Loss
Financial Loss
Security Arrangements
(source: wallsafe.com)
Backend Integration
•Scalability
•Mobile Access
•Performance
•Security
•Data Synchronization
Best Possible User Experience
Preserve User Happyness
Step III: Lifecycle Management
Manage Feedback
Regular Releases, Improvements & Maintenance
Innovation Continued
New Devices & iOS Updates
Know-how Transfer
Interplay of end-to-end Components
© Zühlke 2013
Define Mobile Enterprise Strategy
- Must be a thoughtful process
Mobile Business
Goals
Business Case
Roadmap &
Priorities
Multi- und Cross-
Channel
Management
Use Cases,
Scenarios &
Hardware
Platforms &
Devices
Mobile Application
Development
Plattform
Mobile Style Guide
& UX Design
Expert Resources
Slide 28
http://placeit.breezi.com/
My Swisscom App
SEF App
TV Movie App
Rainer Grau
rgr@zuehlke.com
Oliver Gepp
oge@zuehlke.com
Thomas Memmel
tme@zuehlke.com
Thank you very much

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