design graphic typography color images marketing cmyk color model rule of thirds trim covers bleed layout print page spreads golden mean magazine design analogous monochromatic split complimentary tetradic triadic complimentary cultures global psychology advertising letters kerning alignment legibility leading identity logo corporate stationary business cards promotion letterhead business identity systems corporate identity marketing collateral magazine layout line background exposure value leading lines white balance cropping space colors principles website fundamentals basics graphic design file peparation pre-press color spaces organization communication target audience html online design css infographics positive and negative space shape asymmetrical symmetrical weight direction elements of design balance format composition lighting framing landscape horizon digital cameras photography storytelling portrait camera angles point of view camera angle
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