UM embarked on the Wave project back in
2006 to measure the scale & impact of social
media across the globe. Eight years on, it is
now the largest and longest-running social
media tracker in the world. Over the course
of this project Wave has taught us that this
is not just a story of unprecedented growth
but also one of social evolution. Therefore,
with each Wave we strive to widen & deepen
our understanding of social media & bring
the insight that will help brands navigate
successfully.
Wave 8 - The Language of Content
demonstrates that understanding the power
of content as a ‘social commodity’ that people
want to share is key to creating more powerful social strategies.
Datos de contacto
Etiquetas
umsocial mediauniversal mccannglen parkersocial strategyumwwglobal socialsocialwaveglobalapacceeemeasmwave8wave 7privacyprogressiondiversiontwitterlinkedinlearningrecognitionrelationshiptrendsfacebookneedslanguage of contentcontent marketingweb 2.0the global impactwave 1wave 2mobilitywhen did we start trusting strangerswave 3wave 4power to the peoplewave 5socialisation of brandsbusiness of socialwave 6consumerbrand
UM embarked on the Wave project back in
2006 to measure the scale & impact of social
media across the globe. Eight years on, it is
now the largest and longest-running social
media tracker in the world. Over the course
of this project Wave has taught us that this
is not just a story of unprecedented growth
but also one of social evolution. Therefore,
with each Wave we strive to widen & deepen
our understanding of social media & bring
the insight that will help brands navigate
successfully.
Wave 8 - The Language of Content
demonstrates that understanding the power
of content as a ‘social commodity’ that people
want to share is key to creating more powerful social strategies.
Etiquetas
umsocial mediauniversal mccannglen parkersocial strategyumwwglobal socialsocialwaveglobalapacceeemeasmwave8wave 7privacyprogressiondiversiontwitterlinkedinlearningrecognitionrelationshiptrendsfacebookneedslanguage of contentcontent marketingweb 2.0the global impactwave 1wave 2mobilitywhen did we start trusting strangerswave 3wave 4power to the peoplewave 5socialisation of brandsbusiness of socialwave 6consumerbrand
