planner estratégico y ejecutivo de cuentas en Mobile Dreams Factory
Sector
Advertising / Marketing / PR
Acerca de
A lover of anthropology and communication could only become a strategic planner.
I arrived at the advertising world looking for answers; especially why:
- Why do we behave as we do?
- Why do some messages come to us and not others?
- Why we skipped the shopping lists and impulses take hold of us in the line?
I think that brands can only be addressed as persons. The labeling process, assigning values, meanings, attributes ... with whom we have built brands from thousands of years ago, has resulted in a person and a brand is decoded in the same way. Thus, the principles (almost axioms) for management of a mark are:
-Comprehensive Management: only if we manage a brand from the beg
planner estratégico y ejecutivo de cuentas en Mobile Dreams Factory
Sector
Advertising / Marketing / PR
Acerca de
A lover of anthropology and communication could only become a strategic planner.
I arrived at the advertising world looking for answers; especially why:
- Why do we behave as we do?
- Why do some messages come to us and not others?
- Why we skipped the shopping lists and impulses take hold of us in the line?
I think that brands can only be addressed as persons. The labeling process, assigning values, meanings, attributes ... with whom we have built brands from thousands of years ago, has resulted in a person and a brand is decoded in the same way. Thus, the principles (almost axioms) for management of a mark are:
-Comprehensive Management: only if we manage a brand from the beg
