John Watton

200 Seguidores

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Lead marketing for Adobe's Digital Marketing business in Europe, responsible for the marketing strategy and execution of Adobe’s fastest growing business segment and largest international territory. 20+ years in enterprise technology, SaaS and eCommerce marketing. Have held EMEA regional roles at Oracle, SAP, Ariba and Microsoft, as well as global/HQ roles at Expedia Affiliate Network, Cramer and ShipServ. Leadership experience across all marketing disciplines including digital marketing, product marketing, lead nurturing, social media marketing, press/analyst relations and strategic marketing management. Track record of innovating marketing teams - shifting from traditional/offline...

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John Watton

Presentaciones

Presentation to Adobe EMEA Marketing team

Blogging as part of your content marketing strategy

Winning and nurturing leads in a web 2.0 environment; ShipServ and why content is still king

Campaigns are dead - long live content.

Identify How To Put In Place A Strategy To Source & Generate New Leads & Interface Better With Sales To Drive Results

Using marketing automation to optimise sales across online and offline

Nurturing: Where Human Touch & Digital Practices come together

2013: What to Expect and How to Succeed in the Year of the Buyer

6 Marketing Themes for 2013

Using Social Behaviours as part of B2B lead generation

Stop Sending Email! Start sending messages that matter!

Behavioral Marketing : The end of segmentation in B2B marketing

Behavioural Marketing. Connecting the big 4 of web, email, social & mobile

Silverpop Connect Dubai - Opening Keynote

Behavioural Marketing…or how to get your customers to love you

Behavioural Marketing…or how to get your customers to love you

Stop Sending Email! Start Sending Multi-channel messages that matter

Stop sending Emails! Marketing Week LIVE 2013

Behavioural marketing and how to get your customers to love you

Behavioural Marketing in Retail

eCommerce Expo 2013 : Behavioural Marketing or How to get your customers to love you

Stop Marketing Blind : How Behavioral Marketing Will Change Your World

Behavioural Marketing & how to get your customers to love you

Using behavioural marketing to up the ante in the age of the multi-channel customer

2014: When Digital Marketing moves from Hype to Reality

From Mad Men to Math Men : Getting emotional in the age of big data

2014 : When Digital Marketing moves from Hype to Reality

Obedience v Compliance : Getting Sales & Marketing Talking the Same Language

Reinventing Marketing in the Age of Digital

In digital space no one can hear you scream

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