Stop Sending Email! Start sending messages that matter!

Editor's Notes

• #11: But how successful has this approach actually been?Well if you think about it, we focus on where we’re successful. But the reality is we’re still causing too much noise for the majority of our prospects.
• #13: Most of the buyers journey where they are learning and making decision happens without the seller being aware
• #14: Thankful to not have to search A to Z
• #15: But your customers – your buyers don’t just hang out on your website. They are interacting and learning everywhere. Phone, ipad, laptop – in facebook, and on your website. You need technology that enables you to interact with this person wherevery they are – knowing who it is and where they are at each and every time they show up. What if you could personalize the content on your facebook offer – in real time?
• #17: We have talked about your customer and we have talked about your company. Now lets talk about you, lets talk about what the marketer is facing. For many of you, your strategies are evolving moving beyond batch and blast emails through varying levels of sophistication striving to deliver highly personalized and individualized communications. I think it is important to note that as you move up this curve activities don’t stop, it is just that the mix changes, you begin to add more automated interactions but you may or may not send fewer mass communications. Email is highly effective and pretty inexpensive, going forward it is about adding new tactics and fine tuning what you are doing to maximize outcomes.This transition is being mandated by the changes in customer behavior and the need for increased conversion rates – which can be driven by more relevant communications. You are now selling to markets of one - but to make this transition you need the right technology partner.
• #19: Behavioural marketing automation - It starts with the ability to capture all of the interactions of each individual.
• #24: Icons courtesy of iconarchive.comTo increase the sophistication of your marketing efforts you need automation. To be truly effective you need an automation engine to act on this behavioral data driven by your marketing and business rules. Silverpop Engage allows you to leverage massive amounts of collected data in order to deliver highly personalized interactions that deliver a better buying experience and drive revenue. With our industry leading technology, Silverpop is uniquely positioned in the market to support delivering on this vision..
• #29: Our AM will also ensure that you are designing emails in the best manner for your audience. For example, designing for mobile needs to take account of reduced subject lines – and reduced attention spans – and calls-to-action need to be designed with the fat finger effect in mind. It’s no good having a tiny button and making the person have to zoom in loads – you will experience drop-off simply because you have put more steps in the process. When designing
• #32: 2) Website: Many sites have been loosely connected with social in the past – a social “follow” icon here, a “share this” graphic there. In 2013, try bringing social data into your website to build trust. For example, you might include info such as number of downloads, user ratings and customer comments beside your content or products. True, you lose some control of the message, but by sharing the opinions of other buyers you’ll enhance the visitor experience and ultimately build trust in your brand.
• #34: We also offer a module called PlacePunch – designed to drive people to your business locations.If a subscriber checks-in somewhere within a user-defined radius of your store, an email can be automatically triggered. “Come to us today, here’s a voucher.”Or, you can set up a loyalty programme so they get points every time they check in at your store and then a reward for so many points.
• #37: No single competitor can match these capabilites across the landscape