Combining marketing research, ICT and innovation is my main passion. ICT innovations provide new and exciting opportunities for personalized service in a cost-efficient manner. We can build and enhance this mutually reinforcing relationship if we start with a thorough understanding of the customers (businesses or consumers) we serve.
I facilitate, support and guide organizations in service delivery and/or service marketing developments. The premise of the mutually reinforcing relationship allows organizations to achieve better value for their customers and themselves. My expertise ensures customer-driven development, effect measurement, and continuous improvements in service delivery.
Combining marketing research, ICT and innovation is my main passion. ICT innovations provide new and exciting opportunities for personalized service in a cost-efficient manner. We can build and enhance this mutually reinforcing relationship if we start with a thorough understanding of the customers (businesses or consumers) we serve.
I facilitate, support and guide organizations in service delivery and/or service marketing developments. The premise of the mutually reinforcing relationship allows organizations to achieve better value for their customers and themselves. My expertise ensures customer-driven development, effect measurement, and continuous improvements in service delivery.
