6 Reasons Why APIs Are Reshaping Your Business

•••
Acknowledgements

We would like to thank our partners for their help in making this study

Mehdi Medjaoui
Co-founder & COO at Webshell

Pierre-Antoine Durgeat
Founder & Partner at Novacodex

faberNovel 2012 ••• 2

•••
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•••

Deep-Dive in the API World

•••
What is an API ?

An Application Programming Interface (API)
is a specification intended to be used as an
interface by software components to
communicate with each other. An API may
include specifications for routines, data structures,
object classes, and variables.

Source: Wikipédia


•••
In other words, APIs are like male and female plugs allowing software to
share data and functionalities.

Input

Processing

Output

API Provider Program Consumer Program


•••
An analogy: The evolution of the car industry follows the logic of APIs

Yesterday Today

Carmaker = craftsman Carmaker = system integrator
Tailor made Car divided into subsystems (powertrain,
Custom design for each element of the car brakes, steering, suspension, etc.)
(wheels, seats, brakes, lights, roof, etc.) Main elements designed separately and
Restricted modularity reused in different cars
No standardized processes Standardized processes
Communication interfaces between different
engineering teams

Source: 3Scale, What is an API?


•••
So, what is an API ?

API interface

API provider

Just like a car which consists of several !an API is a software brick that allows someone
subsystems designed by different to share data, content and functionalities with
specialized teams (internal or partners) who others, for them to build new services based on
communicate with each other all throughout this data, content and functionalities (i.e. using one
the design process! or several bricks). The services built can use one
or several APIs from the same or different API
providers.


•••
The Facebook Like button uses an API to dominate social recommendation

Before 2010: no Like API After 2010: a Like API

API

The Like button was at first intended to be used only By embedding a line of code in their website,
on Facebook to like photos, status, comments and fan now anyone can benefit from the Like button
pages. functionality and enable their visitors to Like
any content while browsing.


•••
There are three main types of API

Private Partner Public

Private APIs are used internally Partner APIs are used to Public APIs allow companies to
to facilitate the integration of facilitate communication and publicly expose information
different applications and integration of software between and functionalities of one or
systems used by a company. a company and its business various systems and
partners applications to third parties that
Advantages: do not necessarily have a
•  Rationalized infrastructure Advantages: business relationship with them.
•  Reduced costs •  Value-added service
•  Increased flexibility •  Up sell Advantages:
•  Improved internal operations •  Must have for business •  Delegated R&D
partners •  Increased reach, traffic
•  New revenue stream

Source: 3Scale, The rise of the APIs


•••
Historically, APIs were used by big software companies but their usage is
becoming more democratic today

Application Services APIs
•  Build new functionalities
•  Trouble-free
Web services APIs
interoperability
•  Share data or services internally
•  Accessible to big
and externally
companies
•  More unified communication
protocol
•  Accessible to any company
•  Easy integration
APIs for operating systems
•  Create application for OS
•  Attract developers
•  Enlarge customer base
Infrastructure services APIs
•  Limited to big software
•  Allows companies to externalize
companies
IT infrastructures
•  Access to computing power
•  Available to anyone

1985 - 2001 1990s 2002 2006
Source: 3Scale, What is an API?


•••
Today, API growth is skyrocketing!

Number of public APIs listed on ProgrammableWeb

Source: ProgrammableWeb


•••
!however, most APIs are private and thus invisible to the public

8014 APIs

Public APIs

Private APIs


•••
APIs mean a lot of exposure for web giants!

13
billion API calls / day
5
5

1,4 1,1
billion API calls / day billion API calls / day
1
Source: Open APIs, What’s Hot What’s Not, John Musser


•••
!and also significant revenue

= $2 billion/year

90% of what we do is business through APIs
John Watton, Expedia Affiliate Network, Travolution.co.uk, April 2012

Source: John Musser, Open APIs, What’s Hot What’s Not


•••
API revolutionized a century old industry: the Canadian Yellow Pages!

Yellow Pages database
API

Yellow Pages book

Before, The Yellow Pages were delivered Today, The Yellow Pages data can be
as a paper directory. Users had to flip accessed via an API, allowing it to be present
pages to find relevant information. The on any device (PC, smartphone, tablets, etc.)
content was not mobile, you had to have a and associated with search, location-based
Yellow Pages book at hand to find what services and other functionalities.
you were looking for.


•••
!and is expanding its reach to many industries

Internet Social Tools Mapping

Shopping Telephony Finance Enterprise

Music Photos Videos Messaging


•••
Did you know? APIs can also be used to do unexpected things

Generates full report of available Users pass CAPTCHAs through the The FullerData Fortune Cookie API
information about a specific vehicle API where they are solved by an randomly generates a message (a
based on its vehicle identification OCR or manually. Average solved fortune). There are a total of 882
number. response time of 15 seconds, and fortunes available.
average accuracy rate of 90%.

The KBS API provides users with Who’s Hurt is an injury reporting The MyFitnessPal API allows
programmatic access to the KBS's service for professional sports developers to access and integrate the
Korean translation of the Bible. leagues, including football, baseball, functionality of MyFitnessPal (tracking
basketball, hockey, and soccer food and exercise) to create new
leagues. applications.

Source: ProgrammableWeb


•••
APIs, an innovative and efficient model allowing companies to manage their core
business activities only

TRADITIONAL COMPANY API-DRIVEN COMPANY

Core Finance
business
HR
R&D

HR Finance R&D
vs. IT
Core
business Marketing

IT Logistics Marketing Logistics

In a traditional company, all functions In an API-driven company, support
are internalized to support the core functions are externalized via an API,
business focus is on the core business


•••
Case Study 1. Salesforce, CRM in Platform-as-a-Service mode 1 2 3

Salesforce provides a range of CRM services in the
cloud via an API, on a subscription basis!

Sales force automation

Customer service, support, helpdesk

Social media monitoring

!and also some products related to companies
workflow.

Performance management

Enterprise social network

Using Salesforce requires no software installation at
customer companies sites.

•••
Case Study 1. What would it cost if there were no APIs? 1 2 3
If Salesforce did not have an API, it would have to install its software at each client’s site, which
means sending out staff to install the software.

What would it cost?

Let’s 3 meeting/day
assume 200 days/year =
that: Salesperson 50 000$/year 1 salesperson 600 meetings/year

Salesforce has 104 000 clients
To reach that client target in 3 years Salesforce would need around:

60 salespersons = $9 million
Salesforce is able to handle a large basis of clients while maintaining low
costs. Delivering services through an API is far more cost effective than
running software locally on clients IT infrastructures

•••
Case Study 1. Salesforce API eases IT services integration 1 2 3

Thanks to its API, Salesforce can easily integrate with:

Applications

Web services


•••
Case Study 2. Expedia, marketing through APIs 1 2 3

Expedia is a travel booking company (train, plane, hotels, etc.). Before, their web
marketing would be done thanks to an HTML framed window that affiliates would
embed in their website.

Today, Expedia opened up an API for their affiliates to enable them to pick up:

Bookings Photos Search results User reviews

It allowed developers who needed a piecemeal access to Expedia content to integrate it
seamlessly in their interfaces and experiences.

Today, Expedia Affiliate Network includes 10,000
partners and makes $2 billion revenue per year,
90% of which comes from its API.
Source: RWW, How an API Can Transform Your Enterprise


•••
Case Study 2. Room 77, a hotel search website using
1 2 3
the Expedia API

Room 77 is a hotel
reservations aggregator

Users perform a hotel
reservation search.
Several options are
suggested; they all redirect
to the matching hotel
booking partner websites.

Links redirecting to
Expedia website


•••
Case Study 2. Eased partnership for Expedia and its affiliates 1 2 3

Drives more traffic Generates new New distribution
to Expedia revenues sources channels

Thanks to its API, Expedia affiliates do the
partnership and marketing work for Expedia
at a low marginal cost for Expedia.


•••
Case Study 3. Netflix, distribution on a large scale thanks
1 2 3
to APIs

Netflix offers subscription to In October 2008, Netflix opened an API to
unlimited streaming movie and allow developers to use its resources:
TV shows •  Movie database
•  Queue management
•  Rental history
•  !

The API is free and allows for commercial30use
faberNovel 2012 •••

•••
Case Study 3. Many use case scenarios are built on the 1 2 3
Netflix API

800+ devices can stream
Netflix content 20 000 developers use
the Netflix API

Source: Redesigning the Netflix API, Daniel Jacobson


•••

If Netflix did not have an API, it could not have developed thousands of
applications for hundreds of devices on its own.

What would it cost if Netflix developed these apps themselves?

Let’s
assume
that:
= 50 000$/year
Developer

20 000 developers use Netflix API

Having these developers in-house would cost Netflix:

$1 billion/year
Netflix allows third party developers to build applications for
all sorts of devices, thus catering to many needs without
involving high development costs

•••
Case Study 4. Facebook Connect API, partnership on a
1 2 3
worldwide scale

Facebook Connect
allows users to log-in on
any websites or
application using their
Facebook information.

Third party developers can
add a “Connect with
Facebook” button by using
Facebook Connect APIs.

Facebook Connect API has standardized
credentials on the web, creating a universal ID


•••
If Facebook did not have APIs, it could not let third party developers onboard themselves to
use Facebook Connect API, and would thus have to do partnership work.

What would it cost if Facebook did partnership work?

Let’s 10 phone meetings/day
assume
that:
200 days/year =
50 000$/year 2000 phone
Salesperson 1 salesperson
meetings/year

7 million websites and apps use Facebook Connect
To reach that partners target in 3 years Facebook would need around:

1100 salespersons = $55 million
Facebook let partners onboard themselves in its ecosystem through its API, and thus built
partnerships on a worldwide scale while maintaining low costs

•••
Case Study 4. Facebook Connect enriches its Social Graph 1 2 3

Facebook Connect is embedded in iOS 6… …and in Instagram

Connect with Facebook to apps like Safari, Photos,
Camera, Maps, Game Center, etc.

Post pictures directly to Facebook
Synchronize contact info, events and birthdays your
friends have shared with you on Facebook
Chat in a native Facebook interface
Like songs, albums and apps directly from iTunes and
the App Store


•••
Case Study 5. Fitbit API, externalizing R&D 1 2 3

Fitbit is a fitness tracker that records health
and fitness data.

Originally, there was only one application
using the data developed by Fitbit.

In 2011, Fitbit created an API to allow third
party developers to create fitness apps
using Fitbit health data such as daily steps,
calories burned, food eaten and weight.


•••
Case Study 5. Thriving innovation based on the Fitbit API 1 2 3

20 apps were built on the Fitbit API creating
innovative uses of fitness and health data

•••
Example: MapMyRun

MapMyRun uses FitBit health data to provide joggers with statistics
such as calories burned, heartbeat, speed, altitude

•••

If Fitbit had not had an API, they would have had to develop applications internally to create
innovative use cases. Without an API, it would not be able to leverage third party developers
creativity.

What would it cost if Fitbit had developed these apps themselves?

Let’s
assume
that: = $50 000
1 application

20 applications are using fitness data from Fitbit API
Developing these apps would have cost FitBit:

$1 million
Fitbit lets developers create new apps with its data, which results in higher usage of
Fitbit device. It only cost Fitbit the maintenance the API.


Business value is
moving towards data
and its associated
uses

•••
APIs allow companies to effectively pursue the classical triptych of business
goals

#1 #2 #3

Business Product Supply Chain
Development Development Management


•••
!by giving access to what they do best and accessing what others do best
Thanks to APIs, companies can benefit from other companies’ core
business to support their own business.

= +

WOOZOR, online meteo High quality maps High quality
weather data

When opening up data through an API (whether it is private, partner or public), the API provider
does the partnership work once, partners then need only onboard themselves and use their
own resources as often as they like for marginal additional cost to the provider.

An API provider creates the infrastructure and then each partner does the technical,
business and legal work on their end.

Source: Dion Hinchcliffe, Open APIs Mature Into a Next-Generation Business Model


•••
APIs are becoming more flexible allowing companies to add functionalities
like LEGO blocks and grow core business activities

APIs give business the ability to completely customize their strategy by choosing which
function they want to outsource via an API and which functions they want to keep internally.
It is like picking different LEGO blocks to build a tailored toy house.


•••
An API is more than the sum of its parts, it combines many advantages

New business model New distribution channels Externalized R&D
and revenue streams and extended reach and fostered innovation

Rationalization and control over Organization flexibility
Partnership development who accesses your resources with internal APIs


1
NEW BUSINESS MODELS
& REVENUE STREAMS

•••
An API represents a shift in traditional business models

Free User pays User gets paid Indirect
Any developer who API providers get paid API providers share API providers receive
signs up can access for the use of their revenue with users indirect revenue from
the API and use its APIs. Different for leads they bring to the use of their APIs.
functionalities. This is revenue models exist. their website. Salesforce for instance
the model used by the sell its API as a SaaS.
Facebook Like API. Variant: Variant:
•  Pay as you go •  Revenue share Variant:
•  Tiered •  Affiliation •  Content
•  Freemium acquisition
•  Unit-based •  SaaS
•  Transaction fee •  Content
syndication
•  Internal use

Source: John Musser, ProgrammableWeb.com


•••
Business model 1. Free

Case Study Key figures

#1 2,7 billion of Likes/day

The Facebook Like API is free to use.
Anyone can embed a Like button on
#2 2,5 million websites use
their page. the Like button
This allowed Facebook to spread the
Like button very rapidly everywhere

+1,000
on the web, to enrich the Facebook
Social Graph, to be present
everywhere on the web, and to #3
position themselves as dominant in
social recommendation. websites adding the Like button/
day


•••
Business model 2. User pays


#1 905 billion objects
stored in AWS

Amazon Web Services (AWS) offer a
wide variety of services (storage,
#2 $750 million
database, computing power, servers, revenue in 2011
application services, deployment &
management) accessible through a set
of APIs.

Each of these services is charged
following use pricing. #3 $1 million savings for
NASA after moving IT into AWS
Source: Statista. NASA sees $1 millions savings in moving to cloud, FierceCIO


•••
Business model 3. User gets paid


#1 $9,71 billion of
revenue in 2011 for Google

The Google Adsense API allows
publishers to automatically serve text,
#2 28% of Google’s
image, video, and rich media on Google’s revenue
network websites, targeted following
content and audience. These adverts are
administered, sorted, and maintained by
Google, and they can generate revenue
on either a per-click or per-impression
basis.

Google splits revenue with publishers
who display their ads.
Source: Google AdSense Facts


•••
Business model 4. Indirect


#1 30 minutes to share
resources through internal API
compared to months in the past

Comcast, America’s largest TV, media,
entertainment and cable provider created
#2 x100 increase in the
an internal API for teams to easily share API traffic last year
data and solutions.

The API is free for use by internal teams.

$8,5
Today, teams can build new products and
user experience faster than ever,
generating thus new revenue sources for #3 billion revenue
Comcast.
for Xfinity, a Comcast offer using
the API
Source: How an API Can Transform Your Enterprise, RWW. Comcast annual report.


•••
APIs usually mix several business models

API business models are often a mix of the various models previously explained. This
allows API providers to cater to the needs of different API users by adapting pricing
policies.

For instance, the freemium business model gives free access to an API’s basic
functions and data; to access more advanced functions and data, developers must pay
the API provider.


2
NEW DISTRIBUTION CHANNELS
& EXTENDED REACH

•••
APIs open up distribution channels

At Netflix now, we have several hundred devices
running off our API. Many publishers of various kinds
would love to have that kind of distribution.

Daniel Jacobson, Director of API Engineering at Neflix


•••
Yesterday, websites were key to reach the online population that used only
computers to browse the Web!

Data, content,
Website
technology

Online population

In the dot-com era, websites were crucial for companies to reach new customers
and grow their businesses. However, today the online population has skyrocketed in
size and variety of devices (computer, smartphone, tablet), making it hard for a
single website to reach the whole online population.


•••
!today APIs allow for content, data and technology to be accessed and
used everywhere, seamlessly

Website

Data, content,
technology
API
Online population

APIs unlock distribution channels by allowing data, content and services to be
accessible and usable on any device, anywhere. Thus, theoretically, all the online
use case scenarios can be covered with an API where developers (external or
internal) build applications for each of these scenarios.


•••
Case Study. The Netflix API, distributing digital media on every possible
device
Netflix opened up an API in October 2008 to allow for its content to be accessed
everywhere through every device.

API

Today, more than 800 devices use the Netflix API
to stream content

3
EXTERNALIZED R&D
FOSTERED INNOVATION

•••
Companies can foster innovation by exposing some of their resources to
others

We are accelerating the pace of innovation at AT&T.
The transformation that is underway here is about
unlocking the value of our platform and delivering
new capabilities to our customers faster than ever
before. […] It (API) accelerates time-to-market with
finished products, and it also increases leverage and
reuse of assets.

Jon Summers, AT&T’s Senior Vice President of Applications and Services Infrastructure


•••
Before, corporate processes were designed to support long product or
service development cycles!

In a traditional company, the organization is pyramidal, communication protocols between teams are slow, validation
processes are long and the product development cycle is lengthy due to time consuming processes. Data is often used
and stored differently from one team to another, slowing things down even more when these teams have to work together.


•••
!but in today’s fast evolving economy, innovation has to speed up
drastically, which is what APIs allow

Fast and efficient Unified data uses and Facilitated resources access
communication protocols storage formats through APIs

Eased team Thriving community of
collaboration developers around
company’s APIs

Faster product or service development cycles

•••
Case study. Twitter and AT&T internal APIs

3X faster is the product
development cycle at AT&T
thanks to its APIs 746 applications were
developed based on
the Twitter API

5
billion API calls each month,
mostly coming from third
party developers. A 1400%
increase since the launch of
the API in 2010


•••
APIs open up possibilities for new partnerships at a low marginal cost

There are plenty of people all over the world that
would like to have access to our content, but we don’t
have enough people to go and talk to all of them, […]
this [API] helps us scale and has opened us up to a set
of large partners we wouldn’t otherwise have had the
time and energy to go after.

Sharath Bulusu, Product Manager about The Guardian API


•••
Before, developing new partnerships was time consuming and required
consequent commercial workforce,!

Usually, to develop new partnerships, a commercial team goes prospecting for new partners
and clients. The number of partnerships achieved is limited by the size of commercial teams,
and the ability of the company to process these partnerships, and effectively set them up. This
partnering process is energy and time consuming.


•••
!but today APIs take partnerships on a large scale while maintaining low
costs

Data, content,
API
technology

By opening up business assets to other parties, APIs ease considerably partnership process.
Potential partners are able to make use of the API to design new products and services.
Commercial workforce no longer needs to have a “door-to-door” approach to finding new
partners. Instead, new partners plug-in to the company’s APIs on their own.


•••
Case Study. Xignite API, distributing financial data on a large scale

50 financial cloud APIs
Reference and historical data covering :
•  Global equities API
•  Commodities
•  Currencies
•  Fixed income
•  Mutual funds
•  Derivatives
•  OTC instruments

Today, 900 clients in 47 countries
Source: CrunchBase
use Xignite financial services

5
RATIONALIZATION & CONTROL
OVER WHO
ACCESSES YOUR RESOURCES

•••
APIs allow for monitoring and control over how a company’s resources can
be used

We want to make sure that the Twitter experience is
straightforward and easy to understand. […]
Related to that, we’ve already begun to more
thoroughly enforce our Developer Rules of the Road
with partners, for example with branding, and in
the coming weeks, we will be introducing stricter
guidelines around how the Twitter API is used.

Michael Sippey, VP Consumer Products at Twitter


•••
APIs allow companies to open their resources in a secure and controlled
way while bringing them closer to their customers

Control your ecosystem Get feedback fast Secure your resources

API providers have complete API providers can know precisely Identification protocol allows
control over their API how their resources are being developers to access securely to
ecosystem : used : APIs :
•  Degree of openness of their
•  Identity, number of API calls, •  Encrypted communications.
APIs.
functionalities used, etc.
•  Usage rules for developers.
•  Instant insights on which Security depends on what
resources are most used and resources a company decides to
Example : Twitter recently decided
thus potentially most valued expose to third parties through an
to strengthen its API policy to be
by customers. API.
sure the best experience is
delivered to users.


6
ORGANIZATION FLEXIBILITY WITH
INTERNAL API

•••
Traditionally, IT management controls the whole value chain of a company’s
data!

In traditional companies,
IT’s role can be summed up as:

Building enterprise
Controlling corporate data
applications

IT systems are thus centralized, locked down, and controlled by IT teams.

All requests for new applications or changes have to be submitted to IT, thus
creating a funnel effect that slows down processes. This results in a rigid, costly,
and time-consuming IT organization.


•••
!whereas internal APIs give more flexibility and speed up internal processes

With internal APIs, IT’s role is reinvented

Define policies for data
Build and maintain APIs
use

Internal APIs grease the wheels in companies and organizations

Updatability Flexibility Scalability Cross-department
If changes or repairs are Each department can In case opening data Departments can share
needed in the database, build its own and functionalities to data easily, and re-use
IT can handle it without applications with in- partners is needed, other departments’ data
disrupting the house or third party having internal APIs to rapidly build their
functioning of IT developers using data speeds up partnership own applications
systems as long as API and functionalities and scaling processes. without to resort to IT
rules do not change provided by the management.
internal APIs.


•••
Case Study. Comcast, internal APIs speeding-up time-to-market

Yesterday Today
Accessing cross-division resources to Now, thanks to internal APIs, accessing
create new products would take months cross-division resources takes around
because: 30 minutes:

No standardized data format Each department is free to use other
#1 #1
between departments departments’ resources

#2 Different data exchange protocols A dozen of internal APIs have been
#2 created
Code created for each project was
#3 rarely reusable

The goal is that APIs become so fundamental to how we
operate that people don’t notice them anymore, like the
air.
Agustin Schapira, Principal Architect at Comcast


•••
REST architecture for APIs eases resources manipulation

RESTFul is a style of software architecture that allows data exchange through
human readable URIs

REST language uses nouns and verbs, and has an emphasis on readability. It
ultimately uses less bandwidth than other language such as SOAP for instance

GET POST

4
Users can manipulate
Access Create
data through a REST
a resource a resource
API using

action verbs
and an URI PUT DELETE
Update Delete
a resource a resource


•••
Example: an internal REST API

Let’s consider an enterprise named HelloWorld

Example: if HelloWorld had an internal REST API, typing
the following command line!

get api.company.com/1/revenue/?subsidiary=paris&year=2012

HelloWorld API version 1 Revenue of… …subsidiary in Paris… …in 2012

!would return HelloWorld revenue in 2012 of the Paris
subsidiary.

Machine & human readable
results: HelloWorld revenue
in 2012, each month

APIs
revolutionize the
way products and
services are
delivered

•••
Re-imagination of movie rental

THEN NOW

Brick-and-mortar stores / Localized / Not Online / Accessible on demand / Virtually
compatible with every device / Limited unlimited catalog / Wide reach / Accessible
distribution / High fixed costs on any device


•••
Re-imagination of the newspaper industry

THEN NOW

Printed on paper / Limited and localized Online / Accessible on demand / Eased
distribution / Print costs / High distribution partnerships / Wide reach / New
costs / Not scalable / Limited innovation distribution channels / Scalable / Low
distribution costs


•••
Re-imagination of business IT

THEN NOW

Internal servers / High acquisition and Online / Pay-as-you go / No obsolescence
maintenance costs / Obsolescence issues / issues / Virtually unlimited computing
Limited computing power / Not scalable power / No maintenance costs / Scalable


•••
Re-imagination of the business of telephony

THEN NOW

Fixed phones / Single communication Twilio / Cloud-based communications /
device / Limited functionalities / Closed Endless integration possibilities with
communication ecosystem / High devices / Low scalability costs / Open
scalability costs communication ecosystem / Expandable
functionalities


•••
Re-imagination of enterprise ERPs

THEN NOW

SAP, Oracle / Expensive systems / Limited Workday / SaaS / Always up-to-date /
flexibility / On-premise / Low scalability / User-centric / Flexible and scalable
Complicated to use


•••
Re-imagination of educational content

THEN NOW

Khan Academy / Analytics for teachers and
Printed on paper / Obsolescence / One students / Interactive content / Diverse
size fits all approach / Unique distribution distribution modes / Embeddable with other
mode / Static content contents and functionalities


•••
Re-imagination of fitness coaching

THEN NOW

Single device / Limited functionalities / Not Myfitnesspal / Many applications
evolutionary / Few analytics / possibilities / Analytics / Fun / User-centric /
Evolutionary


•••
Re-imagination of retail product search

THEN NOW

Paper catalog / Not interactive / One-to- Mobile product search / Geolocalized /
many marketing / No analytics Analytics / One-to-one marketing / Many
functionalities (reviews, couponing, etc.)


•••

In the 90’s you couldn’t do
without a website!

!and today you can’t do without
•••

an API

•••

What’s next for the API world

•••
In the 90’s APIs allowed programmers to develop applications for OS

•••
Today, APIs connect smartphones, computers, tablets, etc.

•••
Tomorrow, all objects will be able to exchange resources through APIs

•••

We are faberNovel
We help large organizations think and act like startups!
We help our clients make the most of digital opportunities and emerging
practices. We build on tomorrow’s challenges to deliver significant impact.
We are designers, business analysts, and engineers.

•••
We work ideas into successful projects.
We make innovation happen.

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