Foro México 2016

Notas del editor

• #7: Think back to when you first realized you could find pretty much anything across the web using a search box. We started Taboola 8 years ago with a vision to do that, only in reverse. We began with video because we thought that was the most challenging format (and btw our founder couldn’t find anything to watch on TV after spending 7 years in the army and thought there has to be a better way). This has allowed us to create moments of discovery for all types of content in every country around the world by connecting people with information they may like, yet never knew existed.. just waiting to be discovered. [TRANSITION] and everyone has something they want to be seen
• #8: The internet has allowed you to create virtually anything.. Your personal blog News story Brand wanting to connect with a new customer New mobile app Political campaign and, in doing this for more than 8 years, we’ve realized the need for that moment of discovery
• #9: As you can see, we consume content around the web voraciously and are in this unique discovery mode at least 20% of our time online; We spend as much time consuming content as we do searching, on social networks, and communicating with our friends, and far more than shopping and multimedia. This is a previously untapped audience for brands and we are leading the charge to define this category.
• #10: So how does Discovery work? Discovery taps into a unique mindset that allows brands to access a massive new audience that is completely open to learning about new ideas, messages, products and services. While search is very intent driven and keyword based, social is very friend and interest based, Discovery a category where ideas are surfaced to you at the moment when you are most open to engage with them; It is truly “pull based “marketing, and choice based, where messages and information find you in a seamless and integrated way!
• #13: Publishers and advertiser love our performance. Users actually engage with our ads instead of tuning them out. We drive a 10x higher CTR than display ads and drive superb engagement rates and actions that other forms of media on-site.
• #18: Take the example of Blue Apron. Did you ever just find something new/ innovative and your reaction was – wow, how did I not think of that? Something so simple yet so revolutionary! EMEGING BRAND - Blue Apron let’s you cook without shopping for ingredients, making cooking fun without the hard work. When I tried it I was instantly hooked. There are many new and DISRPUTIVE BRANDS like this - dollar shave club, harrys, plated, esalon, wealthfront - many more - using Disocvery to introduce us to new products, services and information - new ways of experiencing things we never new existed before.
• #19: ESTABLISHED BRAND – RE-DISCOVERY - Intel is a brand that I grew up with, as a company that built “solid” chips and microprocessors in PCs (not too exciting but important)! Fast forward today, and Intel is powering all these wonderful technologies and tell stories about it across so many innovative fields, such as art, science, and healthcare. They publish Intel IQ to tell them, a robust website in 23 languages worldwide. – with local staff on the ground in many many cities around the world. The topics span music, entertainment, gaming, lifestyle, fashion, technology and innovation = all enabled by technology powered by Intel. Intel also sponsors ten-pole events like the Creator’s Project, that inspire, educate and entertain a new, diverse generation of customers – who are discovering Intel in a whole new light! All through the power of discovery!
• #20: And Brands have responded. We work with most of the major Fortune 500 brands, from IBM to Coca Cola, and everyone in between. The beauty of what we do is we touch all different parts of the funnel for marketers, from brands awareness, to pr/communications, audience development, lead gen, and we power sales for leading retailors. One of the unique elements of discovery is we can touch all the parts of the funnel.
• #29: Expedia is a massive online travel booking company who has built a content website called Viewfinder. They have hundred of pieces of content covering topics around travel, and creative articles such as “Best Places to Cross Country Ski in 2016” –content which inspires people to travel more. It’s a top of the funnel tactic that attracts new potential users to Expedia and bring them further into their funnel. Expedia has links in the content which drives users to book through Expedia, as well as they retarget users that has visited Viewfinder They view us as a full platform that can help build brand awareness, drive engagement, and drive leads and ultimately booking for them. We touch all the part of the funnel for Expedia.
• #30: Expedia is a massive online travel booking company who has built a content website called Viewfinder. They have hundred of pieces of content covering topics around travel, and creative articles such as “Best Places to Cross Country Ski in 2016” –content which inspires people to travel more. It’s a top of the funnel tactic that attracts new potential users to Expedia and bring them further into their funnel. Expedia has links in the content which drives users to book through Expedia, as well as they retarget users that has visited Viewfinder They view us as a full platform that can help build brand awareness, drive engagement, and drive leads and ultimately booking for them. We touch all the part of the funnel for Expedia.
• #33: Expedia is a massive online travel booking company who has built a content website called Viewfinder. They have hundred of pieces of content covering topics around travel, and creative articles such as “Best Places to Cross Country Ski in 2016” –content which inspires people to travel more. It’s a top of the funnel tactic that attracts new potential users to Expedia and bring them further into their funnel. Expedia has links in the content which drives users to book through Expedia, as well as they retarget users that has visited Viewfinder They view us as a full platform that can help build brand awareness, drive engagement, and drive leads and ultimately booking for them. We touch all the part of the funnel for Expedia.
• #37: Babbel is a disruptive online language course; it couldn’t compete with Rosetta Stone and other bigger player on the serach, so used content that’s converting at a much better CPA than other forms of media, and at massive scale – generating over 100k leads/ month. Because of our global scale, we we able to quickly replicate this outside of English and turn on new languages such as French, Spanish, German and many new markets.
• #40: Expedia is a massive online travel booking company who has built a content website called Viewfinder. They have hundred of pieces of content covering topics around travel, and creative articles such as “Best Places to Cross Country Ski in 2016” –content which inspires people to travel more. It’s a top of the funnel tactic that attracts new potential users to Expedia and bring them further into their funnel. Expedia has links in the content which drives users to book through Expedia, as well as they retarget users that has visited Viewfinder They view us as a full platform that can help build brand awareness, drive engagement, and drive leads and ultimately booking for them. We touch all the part of the funnel for Expedia.
• #45: Taboola delivers users to content pages and email sign up pages. Key Trends & Takeaways: Contextual campaigns scale with Wayfair’s audience. Wayfair employs external retargeting efforts and Taboola provides a growing pool of interested consumers to Wayfair, fueling their own lower funnel efforts with great success. [Brand Awareness + Lead Gen
• #46: We can drive to any press articles, new or old, and add or supplement pages throughout the campaign
• #47: We can track and optimize towards video views, using our tracking pixel We deliver unmatched CTRs and post-click engagement metrics and often see 2-4 additional video views per click
• #48: We deliver unmatched CTRs and post-click engagement metrics and often see 2-4 additional video views per click
• #49: OUR STRATEGY Extend beyond the walls of existing social platforms and allow Taboola to help amplify your social content on Pinterest, Tumblr, Facebook or Instagram
• #50: OUR STRATEGY Our behavioral predictive engine will place branded or unbranded original content in front of users who have previously engaged with similar content or are ‘lookalikes’ to users who have engaged with similar content
• #51: Quality - transparency Technology Service, ROI reach.
• #60: As video ad monetization continues to grow across the board, marketers and agencies are increasingly focusing on social venues such as Facebook, Snapchat and Periscope
• #62: Consumers are 14 percent more likely to look for additional content from a company after a single impression of branded content. Showing a 17 percent improvement in brand recall vs 2013 A strong majority of US marketers plan to spend money on social video—both on ads in general and on placements to boost content