Comment expliquer des données complexes à des publics non techniques ?

I agree. My advice is whenever you are presenting to anyone without knowledge of their technical expertise. The best is to start on a high level and then work to more granular details if discussions start. I also recommend engaging your audience to get involved by asking them questions and inviting them so that you can better understand what is important to them. But also "learn their language", what words and phrases they use, so you can better convey the information using their words.

How much time do they expect to spend on a particular concept? What is the format to which they best respond? Are they an audio-visual type of audience, or avid readers waiting to dive into a jungle of references on their own time? Survey the segments first to not waste time on material that will never get engagement.

What I find helpful is to open a presentation with 2 or 3 topic specific questions to understand the audience. This gives immediate direction as to the direction the presentation must follow.

What's your advice for presenting complex data to non-technical stakeholders? ✏️ Focus: How can I as a presenter make the stakeholders visualize the data and see the data in their minds. It will start with me as presenter. I should know very well about the data, background of stakeholders. I should tailor the presentation format (not the data) according to the stakeholder's background. Using resonating analogies from stakeholder's background or from real life instances Using jargon explanatory language instead of jargons Repeat the important info 3 times with the required pause in between. Instead of asking are you understanding, ask are you able to relate, are you able to see etc. Summarize

I agree that using complex wording or too much text can lose the attention of your audience. One helpful tip I've learned is to ask someone who hasn't been involved in the process to review your slides, one by one, and explain back to you what points you're trying to convey. If they struggle or take too long, it's a sign to review and adjust your presentation. If your test subject can't understand, it's likely that stakeholders won't either.

Whenever I am tasked with translating information across disciplines, I take a bridging cue from museums catering to a wide array of engagement styles and audiences like the Smithsonian. Their information dissection tools that are tactile, audio, visual, 360- immersive, AR and VR yield good insights on the segments of museum goers that interact with them, for how long etc.

A story is a must in any presentation, this brings you audience closer to you showing your relatability to them and the subject. Audience members will be more interactive once a story was told.

Excellent article. After 25 years of presenting and advising in preparation of business plans, pitch decks for big variety of sectors including deep tech . The story board relates the context of the presentation customised for the audience/ reader. This can get lost in the minutiae of too much complex data. What the product or service you are promoting is key whilst Identifying the drivers of its USP,highly complex IT structure or complex software algorithms Highlighting the internal skill sets is important without burdening reader with too much technical terms. Visual impact for explaining is powerful. Totally agree with all the other great points, but always remember the context of the presentation and what added value will it bring.