Ekimetrics

NEW! The Business of Fashion x Ekimetrics Report – The CMO Brief: What’s Driving Results in Fashion & Beauty Marketing   This in-depth The Business of Fashion report features insights from top brands, including Calvin Klein, TOD'S Group, American Eagle Outfitters Inc., Rare Beauty and MERIT alongside Ekimetrics’ expertise from working with over 50 fashion & beauty brands.   Find out how we’re helping fashion and beauty brands to meet five key challenges through advanced data science: 1.     Building and Measuring Brand Equity 2.     Tapping into Underserved Media Channels 3.     Fostering-Cross Generational Reach 4.     Unlocking the Full Potential of Creative 5.     Strategic Pricing for the Long-Term   Link below 👇 https://lnkd.in/eNAftUSU   With thanks to contributors Holden Bale, Jonathan Bottomley, Craig Brommers, Stacie Henderson Capece Minutolo, Joe McDonnell, Aila Morin, Katie Welch, and Sona Abaryan, Camille Erard and Doug Jensen of Ekimetrics. And to Alice Gividen and Annabel B. at Business of Fashion.

What does growth look like at Ekimetrics APAC? 📍Offices in Hong Kong and Shanghai 🌐~50 team members from 10 nationalities 🚀Projects delivered across 10 countries in the region For us, expansion is not about presence, but purpose, and that purpose is powered by people. Our latest GenAI Innovation Challenge brought that belief to life: uniting talent across markets to co-create real prototypes with real business potential. It’s just one example of how we continue to grow, by investing in curiosity, experimentation, and the people shaping what comes next. Where we grow matters. But how we grow? That’s our real edge. ➡️ Swipe to explore the prototypes and feel the energy from our team! #EkimetricsAPAC #Eki10APAC #10yearsOfGrowth #WeInnovateatEki Olivier Kuziner | Zoe Cheng | Yishan Feng | Damien Appriou | Yashasvi Parekh | Xianghan (Jazmine) Mei | Andrea Wong | Cindy Hung | Yepin S. | Jason Zhao | Young Beom (Ian) Cho | Maxwell Bent | Fei Xue | Gaël Brunel | Chloris He | Yingni Kong | Yuxin Du | Lahari Basu | Jing Hei (Koby) Wong

Live from Geneva! Théo Alves Da Costa, Partner AI & Sustainability, has just brilliantly pitched our solution at the Luxury Innovation Summit & Awards 2025, in the Digital and Tech-Driven Luxury Innovation category. With 65% of luxury consumers now saying sustainability influences their purchase decision, we are proud to showcase our solution — from strategic sustainability leadership to operational execution — designed to empower your sustainability teams. We now look forward to tomorrow’s Grand Finale results! 🤞 In the meantime, don’t hesitate to connect with Yvanie Trouilleux and Théo Alves Da Costa to know more during these two inspiring days. Camille Erard | Margaux Mille | Thibault Labarre | Laurent Félix | Olivier Kuziner | Claire SAIGNOL

✨ We’re truly honored to announce that Ekimetrics has been shortlisted as a finalist in the Digital and Tech-Driven Luxury Innovation category at the Luxury Innovation Summit & Awards 2025 for our sustainability solution, from ESG reporting to strategic sustainability decisions. 📍 Our team is in Geneva until September 2nd, pitching our solution at the Grand Finale. We are proud of this recognition and look forward to sharing our vision. Camille Erard | Margaux Mille | Thibault Labarre | Laurent Félix | Olivier Kuziner | Théo Alves Da Costa | Claire SAIGNOL | Yvanie Trouilleux

How do you guide 1 million businesses toward decarbonization at scale? 🌱 A leading French retail bank chose to blend GenAI with sector-specific carbon data to make it happen. Together, we built a GenAI-powered platform that transforms complexity into clarity. It supports SMBs across 100+ sectors with: 💠 Accurate carbon footprint estimates 💠 Sector-specific action plans 💠 Relevant green financing options This is how we turn emissions data into action — tailored to each business and embedded in daily decisions. Read the full story 👉 https://bit.ly/47ekWwi #GenAI #GenerativeAI #AIforGood

In today's privacy-first world, fragmented data and evolving regulations are crippling marketing ROI. But what if you could securely connect insights, optimize campaigns, and drive real business impact? Enter Data Clean Rooms, not as a tech trend, but as the backbone of a new marketing operating model. 🔁 Our latest whitepaper "Rebuilding Marketing for the Privacy-First Era" explores how leading brands are turning complexity into competitive advantage through Data Clean Rooms and "Clean Data Collaboration”: • Reclaim control of your data and insights • Collaborate with partners without compromising privacy • Activate, measure, and refine campaigns in one connected system • Make every campaign smarter than the last • Build marketing that’s accountable, future-proof, and ethical by design 👉 Read the full whitepaper, link in comments #CustomerAnalytics #MarketingInnovation #PrivacyFirst #DataCleanRooms #DataStrategy #MarketingTransformation #Ekimetrics

📣 Our US Team is excited to be in Chicago in less than two weeks for Association of National Advertisers' Measurement & Analytics Conference alongside Cathy Gribble, VP of Analytics at Live Nation Entertainment to discuss Marketing Measurement in the Business of Exceptions. Looking forward to connecting with like-minded marketers who are committed to getting the most out of their measurement programs, and sharing more about our bespoke, transformative approach that we tailor to clients' needs. See you there! Sona Abaryan Matt Andrew Doug Jensen Neville H. I. Chris Hildebrand Sofie Lenzen #Marketing #Measurement #MMM #Analytics

Brand tracking, attribution, incrementality testing, MMM… which measurement method should you choose? 🧭 Are your measurement methods telling different stories? If attribution, testing, and tracking don’t align, it’s time for a smarter approach. Marketing teams have more tools than ever to asset performance. Each with its own scope, strengths, and limitations. But do you know how to pick the right one for your specific use case? We help you make the right choice and understand how these methods complement each other. Want to develop a unified measurement strategy aligned with your business priorities ? Read the article to learn more 👉 https://bit.ly/4lYFn56 #MarketingMeasurement #MMM #Attribution

In a sector built on emotion and excellence, how do you embrace AI without losing either? ✨ Between shifting market dynamics and rising performance expectations, brands need a new kind of intelligence to optimize operations. That’s where Quiet AI comes in: discreet, non-intrusive, and fully aligned with the fundamentals of luxury and beauty. In this approach, AI becomes an invisible center of gravity dedicated to fluidity and singularity. Want to preserve your position in an increasingly volatile market? Read our insights 👉 https://bit.ly/3UDms3D #QuietAI #LuxuryIndustry #BeautyTech

🤳 Influencer Marketing is Big Business - and Growing! Despite significant brand dollars and commitments to influencer marketing, it has been notoriously difficult to measure, or has it? Earlier this year, Doug Jensen interviewed Jeremy Lowenstein, CMO at Milani Cosmetics to discuss how influencer impact can be effectively measured at the right stage of the funnel. Check out our recap article, available here ⬇️ https://lnkd.in/eMyyKZ9P #influencer #marketing #marketingmix