Ekimetrics

How do you guide 1 million businesses toward decarbonization at scale? 🌱 A leading French retail bank chose to blend GenAI with sector-specific carbon data to make it happen. Together, we built a GenAI-powered platform that transforms complexity into clarity. It supports SMBs across 100+ sectors with: 💠 Accurate carbon footprint estimates 💠 Sector-specific action plans 💠 Relevant green financing options This is how we turn emissions data into action — tailored to each business and embedded in daily decisions. Read the full story 👉 https://bit.ly/47ekWwi #GenAI #GenerativeAI #AIforGood

In today's privacy-first world, fragmented data and evolving regulations are crippling marketing ROI. But what if you could securely connect insights, optimize campaigns, and drive real business impact? Enter Data Clean Rooms, not as a tech trend, but as the backbone of a new marketing operating model. 🔁 Our latest whitepaper "Rebuilding Marketing for the Privacy-First Era" explores how leading brands are turning complexity into competitive advantage through Data Clean Rooms and "Clean Data Collaboration”: • Reclaim control of your data and insights • Collaborate with partners without compromising privacy • Activate, measure, and refine campaigns in one connected system • Make every campaign smarter than the last • Build marketing that’s accountable, future-proof, and ethical by design 👉 Read the full whitepaper, link in comments #CustomerAnalytics #MarketingInnovation #PrivacyFirst #DataCleanRooms #DataStrategy #MarketingTransformation #Ekimetrics

📣 Our US Team is excited to be in Chicago in less than two weeks for Association of National Advertisers' Measurement & Analytics Conference alongside Cathy Gribble, VP of Analytics at Live Nation Entertainment to discuss Marketing Measurement in the Business of Exceptions. Looking forward to connecting with like-minded marketers who are committed to getting the most out of their measurement programs, and sharing more about our bespoke, transformative approach that we tailor to clients' needs. See you there! Sona Abaryan Matt Andrew Doug Jensen Neville H. I. Chris Hildebrand Sofie Lenzen #Marketing #Measurement #MMM #Analytics

Brand tracking, attribution, incrementality testing, MMM… which measurement method should you choose? 🧭 Are your measurement methods telling different stories? If attribution, testing, and tracking don’t align, it’s time for a smarter approach. Marketing teams have more tools than ever to asset performance. Each with its own scope, strengths, and limitations. But do you know how to pick the right one for your specific use case? We help you make the right choice and understand how these methods complement each other. Want to develop a unified measurement strategy aligned with your business priorities ? Read the article to learn more 👉 https://bit.ly/4lYFn56 #MarketingMeasurement #MMM #Attribution

In a sector built on emotion and excellence, how do you embrace AI without losing either? ✨ Between shifting market dynamics and rising performance expectations, brands need a new kind of intelligence to optimize operations. That’s where Quiet AI comes in: discreet, non-intrusive, and fully aligned with the fundamentals of luxury and beauty. In this approach, AI becomes an invisible center of gravity dedicated to fluidity and singularity. Want to preserve your position in an increasingly volatile market? Read our insights 👉 https://bit.ly/3UDms3D #QuietAI #LuxuryIndustry #BeautyTech

🤳 Influencer Marketing is Big Business - and Growing! Despite significant brand dollars and commitments to influencer marketing, it has been notoriously difficult to measure, or has it? Earlier this year, Doug Jensen interviewed Jeremy Lowenstein, CMO at Milani Cosmetics to discuss how influencer impact can be effectively measured at the right stage of the funnel. Check out our recap article, available here ⬇️ https://lnkd.in/eMyyKZ9P #influencer #marketing #marketingmix

Real transformation doesn’t happen in silos. It happens when the right minds come together, with shared purpose, mutual trust, and bold ambition. 📊With Databricks, we’ve delivered intelligent, high-performance data platforms that empower faster decisions, stronger modeling, and long-term scalability. 🌍With Microsoft, we’ve embedded sustainability at the heart of strategy, equipping our clients with the tools and insight to drive meaningful change, responsibly and measurably. Together, we’re unlocking the next wave of value creation: powered by data, guided by insight, and driven by purpose. As Ekimetrics marks a 10-year milestone in APAC, we're grateful to have Gregory Taylor, VP APJ, Consulting & SI Partners at Databricks, and Vijay Rangarajan (VJ), Global Black Belt, Sustainability at Microsoft share their thoughts on the partnerships, purpose, and values that have shaped our story. Swipe to learn more➡️ #EkimetricsAPAC #Eki10APAC #10YearsInAPAC #10YearsOfCommitment Olivier Kuziner | Qian (Christina) Cen | Zoe Cheng | Michael Camplejohn | Siddharth Jhanji | Celine Wong | William Ferrell | Qi Wang | Yishan Feng

Media is just one piece of your ROI puzzle. Are you measuring the other levers that drive sales? 📈 What about pricing, promotions and contextual factors? To reveal what really drives results, you need a holistic view. That’s where Marketing Mix Modeling (MMM) makes a difference — isolating the true impact of every lever, not just your media spend. And the results speak for themselves: 💠 20–30x ROI for a brand through smarter budget allocation across all levers 💠 +9% marketing efficiency for another by expanding measurement beyond media Discover how MMM can unlock the full value of your marketing efforts 👉 https://bit.ly/3U6vtSO

In Episode 2 of season 9, Ian Dallimore sits down with Doug Jensen, Head of Business Development at Ekimetrics and former SVP of Global Data & Analytics at Estée Lauder. From his Iowa beginnings to senior roles at Nielsen, Avon, and Estée Lauder, Doug now leads business development at Ekimetrics, blending deep analytics expertise with strategic vision: - How Marketing Mix Modeling (MMM) is evolving with new media - Storytelling that earns the trust of CEOs, CFOs & CMOs - The role of TikTok & organic influencer buzz in brand growth - How AI is transforming analytics & real-time insights 🎧 Listen now and explore the intersection of data, beauty, and business strategy: https://lnkd.in/gC__BEif

From fragmented data to full-funnel clarity: how Accor scaled Marketing Mix Modeling across 5 countries. 📊 Discover how Ekimetrics has accompanied Accor to roll out a group-wide MMM program to align teams, optimize budgets, and turn data into action Deployed in 5 key countries, the program helps 100+ employees use MMM insights to plan marketing investments with confidence. Watch the transformation below and discover the full story in the comments 👇 #MarketingMixModeling #MMM