Contrast

Webinars were supposed to be a growth engine for UserGuiding… but on Zoom, they were a headache. When Joud started running webinars on Zoom, they were slow, manual, and filled with technical hiccups. Plus, without proper HubSpot integration, tracking performance was nearly impossible. Check out how she turned webinars into their #1 lead gen channel after switching to Contrast: https://lnkd.in/eNib7ppT

Most webinar hosts aren’t taking full advantage of one of the simplest, most powerful engagement tools: live polls. Only 44% of hosts use polls during their sessions (source: Contrast Webinar Stats Report 2025). Why should you use polls, though? Because they do more than keep your audience engaged: - They help you qualify leads without being pushy. - They give you real-time insight into pain points, objections, and intent. - They let you shape the conversation on the spot. With just a few smartly written poll questions, you can uncover: ✅ Who’s actively experiencing the problem you solve ✅ Whether they’re a beginner or advanced user, decision-maker or end user ✅ Their readiness to buy (“Are you currently evaluating solutions?”) ✅ Their current tools or workflows ✅ What content they want more of Hosts who display their polls live on stage see 15% more completions than those who don’t. 💡 Tip: Launch a poll every 10–15 minutes, tie results back into your discussion, and make your audience part of the story. Good luck with your next webinar 💪

What do you get when sales and marketing finally stop throwing blame at each other? Smarketing. 🐧🐘 Yes, it sounds cute, but done right, this little hybrid can actually grow revenue, close deals faster, and save everyone a ton of headaches. Because sales and marketing misalignment is the #1 reason a company’s revenue either stagnates or, worse, declines. Want to see how to actually make this “baby” drive real results? Join our live Q&A (registration link in the comments) with Laura Erdem, Sales Director at Dreamdata, and one of the rare sales leaders who genuinely loves marketing (yes, they exist 👀). We’ll cover: - The real impact of collaboration on growth - What sales-marketing partnerships look like when they actually work - The handoff moments that make or break your pipeline - Why most “alignment” efforts flop and what works instead Laura’s been in the trenches, figured out how to stop the blame game, and turned alignment into results. 💡 We found Laura on SpeakerHub (Find-a-Speaker[dot]com). If you want a speaker who knows their stuff, that’s the place to go.

Have you tried our Clip AI yet? Joud from UserGuiding started squeezing more value out of every webinar by getting clips for LinkedIn, product demo highlights for their landing page, and snackable content for newcomers – all without adding hours of work. That’s how UserGuiding’s webinars went from "side project no one wanted" to their #1 lead gen channel. And while Clip AI wasn’t the only player in Joud’s strategy, it definitely made repurposing faster, easier, and way more impactful. Go check out the full case study to see the rest of the playbook: https://lnkd.in/eNib7ppT

Your pipeline isn’t broken, your teams are. Sales blames marketing for bad leads. Marketing blames sales for ignoring them. Meanwhile, growth flatlines. Join us for an exclusive Q&A with Laura Erdem, Sales Director at Dreamdata, and quite possibly the only salesperson on the planet who really loves marketing. While everyone else is playing the blame game, Laura figured out how to make both sides work together to actually drive growth. During the live session, we'll cover: - How better collaboration directly impacts your growth numbers - What smart sales-marketing partnerships actually look like in practice - The handoff moments that make or break your revenue pipeline - Why most "alignment" efforts fail and what works instead Bring your questions and your war stories. We're ready for all of it. Registration link in the comments 👇

Life happens, webinar plans change, and every rescheduled session risks lower attendance, frustrated registrants, and wasted marketing budget and efforts. That’s why we built Contrast’s webinar rescheduling feature. You can update your webinar’s date and time in seconds and automatically notify every registrant. Here’s how it works: pick a new date and time, click “Reschedule and notify,” and Contrast sends a customizable email with a one-click calendar update. This way, people who registered stay informed, and your campaigns stay on track. Try it for free. No credit card needed.

There are 3 things you should never do after a webinar: Don’t mark all event signups as MQLs Don’t assign them to sales and ask them to call Don’t assume that attendance at a webinar = readiness to buy Instead, try this approach: STEP 1: Score before you pass Create 3 lead buckets based on fit + engagement: High Intent: ICP match + 70%+ attendance + active participation Mid Intent: Good fit + moderate engagement Low Intent: Everyone else Only High Intent leads go to sales immediately. STEP 2: Package the context Include this data in every lead handoff: ✓ Webinar name and attendance duration ✓ Poll responses and questions asked ✓ Post-webinar page visits (pricing, case studies, etc.) ✓ Lead score breakdown STEP 3: Automate the handoff Set up workflows that trigger when leads hit your threshold: → Update lifecycle stage to MQL → Create CRM task with webinar context → Send Slack notification to assigned rep STEP 4: Enable personalized outreach Give sales teams conversation starters: Instead of: "Hi, I saw you attended our webinar..." Try this: "Hi Sarah, noticed your question about ROI measurement during yesterday's session. Here's how X solved that exact challenge..." If your current platform can’t give your team this level of insight, it’s time to replace it. Contrast lets you capture engagement in real time, hand off leads with full context, and empower sales to reach out smarter without messy CSVs. Try it yourself. No credit card needed. 👉 https://lnkd.in/esZQFEJg

Which channels drive the most sign-ups? Which promotion methods actually get people to show up? Do certain sources produce more engaged attendees? Adding UTM parameters to every promo link is the easiest way to find out. - You’ll know exactly which channels bring the most sign-ups. - You can see which promos get people to actually show up (because registration is just step one). - You’ll learn where your most engaged attendees come from. - When you know what’s working, you can focus your time and budget on the channels that deliver and stop wasting resources on the rest. Contrast offers a simple UTM builder to help you add tracking to your webinar registration links. Just enter your UTM values, and the tool creates a tracking link you can easily share anywhere – your website, newsletters, social channels, etc. Every number tells a story. With the right insights, you can tailor your promotion, make smarter decisions, and create webinars that convert.

Here’s why repurposing webinars matters more than ever: 1️⃣ Maximize reach: Different people consume content differently. Repurposing your webinar into videos, blogs, clips, and podcasts can increase your audience reach by up to 75%. 2️⃣ Save time: Creating new content from scratch is tough. Repurposed content can take just 10-20% of the time for comparable quality. 3️⃣ Gain insights: Different formats show you what resonates best with your audience – helping you refine your strategy. 4️⃣ Share authentic stories: Live webinars capture genuine moments and stories that algorithm-driven content often misses. Contrast lets you transform your webinar into 10+ content pieces with ease. Here are a few quick repurposing ideas: - Host your webinar on-demand on your website & YouTube - Share screenshots and highlights on social media - Create short, branded video clips for platforms like LinkedIn and TikTok - Turn the audio into podcasts - Convert transcripts into blog articles and newsletters - Share impactful quotes and testimonials from your webinar Start repurposing smarter, not harder. Your webinar content deserves a second life.

We surveyed 227 B2B SaaS marketers to find out: - Which channels they use to promote webinars - And which ones actually drive qualified leads Here’s what they do: 94% – Social media posts 86% – Marketing emails 56% – Newsletters 46% – Website banners 38% – LinkedIn DMs 25% – Communities And here’s what works: 91% – Marketing emails 20% – Newsletters 18% – Website banners 16% – LinkedIn DMs 11% – Paid ads & communities So... should you just double down on email? Not so fast. The real value in this data isn’t "email wins" – it’s what the gap between usage and performance teaches us: 1. Most-used ≠ most-effective Social is everywhere, but barely anyone said it drives quality leads. That’s a visibility channel – not a conversion one. 2. Email isn’t magic – your list is the variable These results reflect marketers with warm, segmented, well-maintained lists. A cold, bloated list won’t get the same results. 3. One-size-fits-none Some audiences convert in DMs. Others live in communities or ignore newsletters. If you’re not tracking post-event pipeline by channel, you’re just guessing. Use this data as a benchmark, not a blueprint. Test, track, and double down on what works for your audience. Want more insights like this? Check out our full Webinar Stats Report – link in the comments.