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Is your AI strategy ready for what's next? LatentView is heading to Vegas for Ai4, North America's largest AI industry event, to connect with industry leaders pushing the boundaries of AI agents and generative AI. If you're attending, let's catch up! Boobesh R., Practice Head - Marketing Analytics COE, will be there, sharing insights on what's driving AI innovation and what's next on the horizon.

How a major global video platform drove 50% more revenue with smarter marketing? A data-first approach helped them improve ROI, drive creator engagement, and enable smarter budget decisions. Explore how we optimized budgets, engagement, and growth — at scale.

The Roadshow Ends. But The Conversation Continues. Our final stop in the three-city CPG roadshow ended on a high note: packed with insights, big ideas, and sharp conversations on using AI and analytics to drive smarter decisions. Here’s what unfolded: • A panel on driving results with AI and analytics featuring Ben Tienor (7-Eleven) and Rameshwar Balanagu (UNFI), moderated by Aaditya Raghavendran (LatentView) • A discussion on AI-powered RGM with MARCELLE CRUZ ALVARADO and Subhash Mandla (PepsiCo), and Joe Enright (ex-Advantage Solutions), moderated by Rajesh Gupta (Decision Point Analytics) • And a keynote from MARCELLE CRUZ ALVARADO on designing an RGM transformation that’s AI-powered but human-led We’re not closing the loop here because the challenges we tackled aren’t one-offs. They're evolving, and so are the ideas. This was never just about the events. It’s about what we build next, together.

With AI driving search, what strategies are actually working? And how can marketers stay ahead? Boobesh R., Practice Head - Marketing Analytics at LatentView, discusses how AI is turning traditional search on its head. For brands, the game has changed. Visibility now happens in spaces you don’t own or control. Listen to the full episode - https://lnkd.in/gVzXaKFj

Four-ward and beyond! Happy to share that LatentView has received four awards at the People Matters Infini-T Awards in Asia’s Largest HR & Work Tech Expo – TechHR India 2025. Our team was recognized in these categories: - Infi in Total Rewards Team - Gold - Infi in Transformational Strategies for Enhancing Work-Life Balance - Silver - Infi in Innovative Approaches to Employee Empowerment - Silver - Infi in Employee Experience Team - Silver These recognitions highlight the culture we’ve built, one rooted in camaraderie, where diverse voices collaborate openly, with freedom and accountability, and where independent thinking is encouraged together with a shared sense of responsibility.

We're headed to our last stop - Dallas! We've lined up industry experts to share hot takes and insider stories on how AI is transforming the entire consumer value chain, from concept to cart. Here’s a glimpse of the key topics we’ll be exploring: AI-Powered, Human-Led RGM Transformation to Maximize Value Creation Fast and Curious: Driving Results with AI and Analytics Everything, Everywhere, All at Once: Accelerating Value with AI-powered RGM See you at the event! Learn more - https://lnkd.in/gViSX9fB

In the latest episode of the High on Data podcast, Boobesh R., Head of Marketing Analytics CoE at LatentView Analytics, sits down with Bryan Saftler, Director - Industry and Solutions Marketing at Databricks, to explore how enterprise marketers are moving past AI experiments to achieve real, measurable impact. Hear how leading companies are leveraging unified data platforms and AI-powered solutions to personalize campaigns, streamline workflows, and democratize insights. Listen to the full conversation on Youtube: https://lnkd.in/g_n69mi2 You can also stream the episode on your preferred podcasting platforms: Spotify: https://lnkd.in/gZ-UiCkV Apple Podcasts: https://lnkd.in/gFNdyiew

Once viewed as cost-efficient back offices, India’s Global Capability Centres (GCCs) are now leading cutting-edge AI-driven R&D, product engineering, and digital transformation. A Zinnov report notes that 40–50% of India-based GCCs are now focused on R&D, AI, analytics, and product innovation—developing solutions that were once the domain of global HQs. “The conversation has moved beyond operational efficiency to delivering strategic impact… making innovation non-negotiable,” said Ayushi Jain, GCC head at LatentView Analytics. From Mercedes-Benz AG’s GenAI model predicting vehicle paint needs to Walmart Global Tech India’s AI-powered retail optimisation, these centres are building products and enabling topline growth. Over 185 GCCs have set up AI/ML centres of excellence, with LatentView helping companies identify “low-hanging fruit” to fund future innovation. “It’s about improving operational efficiency first, then using resources to fuel innovation,” said Krishnan Venkata, Chief Client Officer at LatentView. Tier-2 cities like Indore, Mysuru, and Bhubaneswar are joining Bengaluru as GCC hubs, with operating costs 40–60% lower and attrition rates 30–40% lower. But scaling in newer regions, attracting top talent, and shifting from execution to strategic partnership remain challenges. “Many GCCs still function as execution arms rather than strategic partners,” said Rajan Sethuraman, CEO of LatentView Analytics. The future, he added, lies in fostering integration, experimentation, and domain-specific AI expertise to deliver measurable business outcomes. Read More- https://lnkd.in/gUMWcdmY

That’s two down! Jersey City marked the second leg of our event, DataAisle: Smart Intel for Smarter Shelves. We kicked off the event with our CEO, Rajan Sethuraman, setting the stage with an engaging discussion on AI applications in the CPG and retail industries. This was followed by the first panel discussion, which focused on accelerating value with AI-powered RGM. The panel featured Amaresh Sahoo from Xometry, Sanj Nandy from Mars Wrigley, Bhaumik from Haleon, and Ash Mehra, Ex-Constellation Brands, moderated by Ravi Shankar from Decision Point Analytics. The next panel explored the new face of marketing in CPG that is autonomous, agile, and agentic, with Akshay Sardesai - Reckitt, Xavier Sanchez de Carmona - Pernod Ricard, and Alexander Molander - Essity, and was moderated by Kaushik Boruah - LatentView. We wrapped up the evening with engaging conversations over great food and drinks. Our next and final stop: Dallas!

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