Microsoft for Startups at the First European NRF Big Show – Paris

For the past five years, Microsoft for Startups has been proud to be a part of the NRF Big Show in New York, a hub for retail innovation and industry-shaping conversations. Personally, NRF 2025 marks my 21st Big Show, but this year comes with an exciting first: the debut of NRF Europe in Paris.

From September 16th to 18th, we’ll be on the ground in Paris, bringing together some of the most innovative startups in our global Pegasus portfolio to showcase how startup-driven innovation is transforming retail and consumer goods. While we won’t have a booth, we’ll be hosting private meetings in our dedicated meeting room at the conference, open to retailers and brands who want to explore cutting-edge solutions and connect directly with founders.

Meet Us at and around NRF, in Paris or London

• Meetings with Founders at NRF Europe (Sept 16–18) – Book a meeting with the Microsoft for Startups team or with one of our attending startup founders by sending us an email to mfsgtm@microsoft.com (priority for retailers and brands)

• Startup Showcase and Innovation Leaders Networking Session (Sept 15) – Join us at the Microsoft Office in Paris for a curated session featuring multiple Pegasus startups, exclusively for retailers and brands. Retailers and Brands are welcome to secure a spot: Startup Showcase and Innovation Leaders Networking Session Registration Page

• Meetings with Founders In London (Sept 19) – Book a meeting with the Microsoft for Startups team or with one of our attending startup founders. Send us an email to mfsgtm@microsoft.com (priority for retailers and brands)
• Pitch n Pint London (Sept 19 4:00P-6:00P) – After Paris, we’re heading to London for private meetings and our Pitch & Pint networking event in the evening at an Australian-Inspired canal-side restaurant near Paddington. If you are a retailer or brand, send us an email at mfsgtm@microsoft.com for an invite.

The Startups (for London and Paris)

Our Pegasus startups are tackling some of the biggest challenges and opportunities in retail — from supply chain efficiency to AI-powered product experiences. Here’s a look at who you’ll meet:

Omnistream

Omnistream is a global SaaS company revolutionizing retail planning through data-empowered, consumer-centric solutions. Their platform uses AI and machine learning to generate optimized store-level assortments and planograms, enabling retailers to simulate scenarios, reduce inventory waste, and boost sales by 4–11%. With over 9,000 stores across Asia, Europe, and North America, Omnistream supports supermarkets, pharmacies, and delivery services by streamlining operations and enhancing product availability. Their outcome-based billing model and hands-on onboarding approach reflect a deep commitment to retailer success.

Nimble

Nimble is a cutting-edge platform that empowers businesses to harness real-time web data through scalable, AI-driven pipelines. Designed for enterprises, Nimble enables autonomous browsing agents to extract hypergranular insights from any public website, fueling business intelligence, marketing strategies, and AI model training. Its Online Knowledge Cloud connects dashboards, chatbots, and alerting systems to live data, helping teams monitor competitors, track market trends, and optimize decision-making. With native integration across tech stacks and compliance with global data standards, Nimble transforms static datasets into dynamic, actionable intelligence.

PAXAFE

PAXAFE is a data-agnostic platform designed to revolutionize cold chain and high-value cargo logistics by transforming supply chain data into actionable intelligence. Tailored for perishables and pharmaceuticals, it enables predictive risk analysis, automated monitoring, and AI-driven decision-making to reduce product loss and optimize operational efficiency. Through its ATHENA Gen-AI engine and dynamic lane risk modeling, PAXAFE empowers teams to simulate scenarios, digitize SOPs, and make proactive trade-off decisions. By consolidating IoT, packaging, and logistics data, it enhances visibility, lowers intervention costs, and boosts customer satisfaction

YDISTRI

YDISTRI is a retail optimization platform that transforms underperforming inventory into revenue without resorting to heavy discounting or write-offs. Using AI-powered redistribution algorithms, it identifies slow-moving or dead stock and reallocates it to stores with higher demand potential. This Microsoft Azure-based SaaS integrates seamlessly with existing ERP systems, offering rapid implementation and intuitive dashboards for scenario modeling and inventory forecasting. Retailers using YDISTRI have seen up to 30% fewer write-offs and significantly improved service levels, making it a powerful tool for boosting efficiency and sustainability across retail chains.

Worlds

Worlds.io is an AI platform that brings real-time intelligence to physical environments by transforming video and sensor data into actionable insights. Focused on industrial and enterprise use cases, it enables companies to automate operations, monitor assets, and optimize workflows using custom-built AI models. With tools like Worlds NQ and Worlds RT, the platform rapidly trains models and deploys them across live environments—reducing manual effort and unlocking new efficiencies in sectors like manufacturing, logistics, and security.

Tembi - Market Intelligence

Tembi is a prescriptive market intelligence platform that helps B2B companies anticipate market shifts and act ahead of competitors. By continuously collecting and analyzing external data—from industry trends to competitor signals, Tembi delivers predictive insights through intuitive dashboards and APIs. Its AI-driven models empower decision-makers with tailored forecasts, instant lead lists, and strategic clarity, reducing research time and unlocking new growth opportunities across sectors.

BRIA AI

Bria.ai is a visual generative AI platform built for enterprise-grade image creation and editing at scale. Trained exclusively on licensed data, Bria ensures outputs are safe for commercial use, free from copyright, trademark, or privacy risks. With source-available models, powerful APIs, and tailored toolkits, it enables developers and creative teams to automate product shots, generate ads, and enhance visuals with precision and speed. Bria blends flexibility with compliance, making it a trusted solution for brands and builders alike

Haut.AI

Haut.AI is an AI-powered skin analysis and personalization platform that enables beauty and skincare brands to deliver hyper-personalized customer experiences. Using advanced computer vision and machine learning, it analyzes skin conditions in real time and recommends the most relevant products, helping brands boost customer engagement, build loyalty, and increase sales across both digital and in-store channels.

SimpliContract

SimpliContract is an AI-powered contract lifecycle management platform that helps enterprises streamline the creation, negotiation, and management of contracts. By leveraging generative AI and advanced analytics, it automates routine tasks, ensures compliance, and delivers actionable insights from contract data, enabling legal, procurement, and business teams to work faster, reduce risk, and unlock greater value from every agreement.

As always, we will also have some of the Microsoft for Startups alumni and partners that will be at the event. These include:

Xpand (formerly 1MRobotics) : Xpand.us offers autonomous, plug-and-play retail stores designed for rapid deployment and frictionless shopping, blending robotics with loss-proof fulfillment. It empowers brands to expand into new markets with 24/7 unmanned storefronts that optimize space, cost, and customer experience.

Footprints AI : Footprints AI transforms retailers into media powerhouses by turning real-world shopper behavior into predictive, privacy-first advertising audiences. Its omnichannel platform delivers high-impact campaigns across in-store, online, and off-site channels—linking every impression to real sales.

We would love to meet with you

NRF Europe represents more than a new location on the calendar, it’s a new platform for global retail innovation in the heart of Europe. By bringing together startups from our Pegasus program and connecting them directly with retailers, we’re enabling a new era of co-innovation where fresh ideas meet enterprise scale.

If you’re attending NRF Europe in Paris, let’s connect, whether in our meeting room during the conference, at the Startup Showcase on the 15th, or in London on the 19th.

📩 Contact us to schedule your time with us: mfsgtm@microsoft.com