Roastbrief

💬 Marketing conversacional: WhatsApp como nuevo canal estratégico El marketing conversacional evoluciona y WhatsApp se consolida como un canal poderoso con tasas de apertura superiores al 98%. Sin embargo, el éxito no depende del volumen, sino de crear interacciones valiosas y personalizadas. Manuel Bautista, Director de Estrategia de Concepto Móvil, destaca que las empresas que solo envían mensajes masivos pierden la oportunidad de construir relaciones auténticas. Estrategia y relevancia marcan la diferencia. 🔗 Lee la nota completa: https://lnkd.in/gjWSZw9H #MarketingDigital #MarketingConversacional #WhatsAppBusiness #EstrategiaDeClientes

🚚⚡ Old Dominion Freight Line Scores Big with “The Best in the Game” Campaign 🏈 Old Dominion Freight Line (OD) has teamed up with GALE to launch “The Best in the Game®”, highlighting OD’s ESPN College GameDay sponsorship. Featuring iconic college mascots and legendary commentator Rece Davis, the campaign brings sports passion to life—connecting OD’s LTL shipping expertise with teamwork, precision, and fan-favorite moments. 📺 https://lnkd.in/gWEgNvWw #BrandStorytelling #CreativeMarketing #B2BInnovation #SportsMarketing

🏆 5WPR x Wavytalk: From TikTok Trailblazer to Market Leader 🚀 5WPR has been named a finalist in the 2025 PRNEWS Platinum Awards for its campaign with Wavytalk, recognized in Campaign of the Year: Beauty & Fashion. The campaign elevated Wavytalk from a viral TikTok sensation to a mainstream beauty leader, combining celebrity collaborations, fashion week activations, and immersive influencer experiences. 💡 Explore how thoughtful PR and innovative campaigns can turn digital buzz into industry leadership. https://lnkd.in/gzDuttQG #PRStrategy #BrandGrowth #BeautyInnovation #CreativeCampaigns Ilisa Wirgin

🌟 WPP Announces Retirement of COO Andrew Scott 🎉 WPP shares that Andrew Scott will retire as Chief Operating Officer and from the Board at the end of 2025. Joining WPP in 1999, Andrew has played a pivotal role in M&A strategy, technology transformation, and global growth, contributing to acquisitions like Satalia and InfoSum and strategic disposals including Kantar and FGS Global. He will work with incoming CEO Cindy Rosenshein and continue as Senior Advisor to support strategy execution during the transition. Andrew’s leadership has been instrumental in shaping WPP’s position in AI, data, and technology while guiding key markets globally. ✅ Explore how Andrew’s contributions have influenced WPP’s evolution and success. https://lnkd.in/gBHKZkwj #Leadership #CorporateStrategy #MergersAndAcquisitions #BusinessGrowth

🌟 Playful Learning, Powerful Futures: OILF & Rangeet Transform Education in Pune 🎓🌱 OmniActive Health Technologies Improving Lives Foundation (OILF) and Rangeet are redefining education in Pune with the SEEK curriculum and digital platform, combining play-based learning with 21st-century skills like creativity, confidence, resilience, and digital citizenship. Already reaching 11,000+ students and training 200 teachers, the program aims to impact 20,000 young lives by 2025. Participating schools include MSS High School, Adarsh Balak Mandir, Laxmibai Dhainje Vidyalaya, Sane Guruji Adarsh Vidya Niketan, and more. Teachers are already reporting improved communication, cooperation, self-confidence, and environmental awareness among students. This initiative shows how creative, skills-driven learning can empower the next generation of changemakers, while fostering empathy, equity, and social responsibility. ✅ Learn more about how OILF and Rangeet are transforming education and shaping empowered, future-ready students. #EducationInnovation #SocialImpact #PlayBasedLearning #FutureChangemakers Simran Mulchandani Rushva Parihar

🚀 VTEX Connect LATAM 2025 recibe a Marc Randolph, cofundador de Netflix Marc Randolph, cofundador de Netflix y referente global en innovación, será el main speaker de VTEX CONNECT LATAM 2025, que se realizará el 25 de septiembre en el Centro Banamex. Más de 40 conferencistas internacionales y 50 marcas líderes se reunirán para compartir estrategias sobre digital commerce, creatividad y liderazgo, incluyendo paneles sobre mujeres que inspiran en el ecommerce latinoamericano. Una oportunidad única para inspirarse y aprender de un visionario que transformó la industria del entretenimiento. 🔗 Lee la nota completa aquí: https://lnkd.in/g4ENS9sw #DigitalCommerce #InnovaciónLatam #LiderazgoFemenino #Ecommerce

💳✨ Mastercard Experience Center: el futuro de los pagos con IA y personalización En el Mastercard Experience Center, la compañía presentó cómo la tecnología y la inteligencia artificial están transformando los pagos. Con un enfoque en personalización, digitalización y experiencias, líderes como Bunita Sawhney, Pablo Fourez y Carlos Quintero compartieron cómo conectan con la Generación Z y crean experiencias significativas. Además, anunciaron su partnership con McLaren F1 Team, consolidando innovación y pasión en el ecosistema financiero. 🔗 Lee la nota completa aquí: https://lnkd.in/gWHWh4Mb #InnovaciónFinanciera #ExperienciasDigitales #IA #MarketingEmocional

🍸 Cinzano confía en Don Agencia para su comunicación en Argentina Don by Havas, liderada por Papon Ricciarelli, fue elegida por Cinzano, la marca de vermut más consumida en Argentina y segunda a nivel mundial, para llevar su estrategia de comunicación, creatividad y plataformas digitales. La agencia combina estrategia, ideas y data para potenciar la presencia de Cinzano y generar recordación en el mercado. Un ejemplo de cómo creatividad y enfoque estratégico impulsan marcas líderes. 🔗 Lee la nota completa aquí: https://lnkd.in/gzJ8AcVx #PublicidadCreativa #EstrategiaDigital #Branding #InnovaciónPublicitaria

💼 Quilter x Joint: A New Era in Wealth Management Branding 🚀 Quilter, one of the UK’s largest wealth managers, has appointed Joint Agency as its lead creative agency to develop a bold, new brand platform. The collaboration will help Quilter attract new customers, strengthen adviser relationships, and retain clients, with campaigns spanning social, digital, print, and press launching late 2025. The initiative builds on Quilter’s belief that financial advice should be accessible and human, marking the next phase of its brand evolution after high-profile initiatives like the Quilter Nations Series rugby partnership. This project highlights how creativity can drive meaningful connections and growth in even the most traditional sectors. #WealthManagement #BrandStrategy #CreativeLeadership #FinancialServices Sarah Ireland Lou Fielding

🐘🚛Virgin Media O2 launches the fourth chapter of its ‘To Better and Beyond’ campaign: ‘Trunk Trucker’, a bold, integrated campaign from VCCP, highlighting the brand’s TV & entertainment offerings, from TNT Sports, Sky Sports, Sky Cinema, Disney+, to Netflix. The campaign features a 60” spot following an adventurous elephant stealing a red truck into the heart of Bangkok, symbolizing the excitement of discovering world-class entertainment. Directed by Andreas Christoffer Nilsson via Biscuit Filmworks , with hyper-realistic CGI byUntold Studios.., and content creation support fromGirl&Bearr, the campaign spans TV, VoD, online video, OOH, radio, and social, with media planning by MG OMD. 👉 Explore how creativity, storytelling, and cutting-edge production bring entertainment to life: https://lnkd.in/gkB8e-wp #Advertising #Creativity #IntegratedCampaign #EntertainmentMarketing Rachel SwifttSimon ValcarcellRichard BownnDominic SmithhTami O..Ricky KaneeJonathan ParkerrChris BirchhDavid MastermannTomás Azoubel LimaaAna MarquessEd MuellerrOlivia PackshawwAlexandra GluckkSarah WellssIsabella Rubinss Clare HutchinsonnJennifer Cowniee Lucy GossageEmily LucienneeDaisy MellorssRupert Reynolds-MacLeannEmily Attertonn Lasse FrankPeter GranttLouis DitapichaiiNicolas Sacréé Boong Sirichon JJ Kritthacha Mae Petcharat Keng Thanon Kai HathairatBen CampbelllTor Adamss