5WPR

🥂 Leading the way in alcohol & beverage marketing! Proud to see 5WPR clients BERO and Darco Spirits featured in PRWeek. With consumers drinking less or choosing non-alcoholic options, our clients are innovating to stay ahead, from premium non-alcoholic beer to bold, authentic spirits experiences for mindful drinkers. A big thank you to PRWeek and Julia Walker for highlighting our clients and their creative strategies! 🙌 👉 Read the full article below. #5WPR #PRWeek #BERO #DarcoSpirits #AlcoholMarketing #MindfulDrinking #BrandInnovation

5WPR is heading to IFA Berlin next week - let’s connect! We’re excited to share that Lori Ruggiero, 5W Managing Partner & EVP, and Chris Thatcher, 5W SVP, will be representing 5WPR at IFA Berlin from 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟲–𝟳. Lori and Chris are looking forward to meeting with innovative consumer and B2B tech brands to explore how strategic PR can drive visibility, engagement, and growth in today’s competitive market. 📍 Attending IFA Berlin and interested in meeting on-site? Send us a DM or contact mpatterson@5wpr.com to set up time. #5WPR #TechPR #IFABerlin #PublicRelations #ConsumerTech #B2BTech

Bridging the Brand-Consumer Gap with Generative AI ✨ In a feature for Built In, Ronn Torossian, 5WPR Chairman and Founder, explores how generative AI is transforming marketing by enabling brands to craft personalized, meaningful experiences while maintaining authentic connections. Torossian discusses how generative AI empowers brands to: 🎯 Increase personalization in marketing efforts 💬 Enhance customer support with smarter, targeted interactions 📊 Gain deeper insights from behavioral analytics Rather than replacing human touchpoints, AI should complement them, helping brands build experiences that feel personal and genuine. As AI becomes more present in customer interactions, openness and transparency are critical in maintaining trust. 🔑 👉 Read the full piece below. #GenerativeAI #BrandMarketing #CustomerExperience #5WPR #Innovation

5WPR’s Wavytalk campaign earns PRNEWS Platinum finalist spot, showcasing TikTok-to-market leadership strategy in beauty PR. Read the Latest Full News - https://lnkd.in/dV7NeutA #5WPR #Wavytalk #PRNEWS #PRawards #BeautyTech #InfluencerMarketing #TikTokMarketing #BrandStrategy #DigitalPR #MediaCoverage #MarTech #MarTechEdge #MarTech

From stadiums to streams, sports and gaming are rewriting the rules of engagement. 📱⚡ To meet this cultural shift, 5WPR is proud to introduce our Integrated Sports & Gaming PR Suite - a comprehensive solution designed to help brands in sports, gaming, and esports connect with fans, amplify visibility, and drive measurable growth. 🎮🏟️ By combining influencer partnerships, SEO-driven content, OOH activations, programmatic media, and compliance expertise, we’re giving brands the playbook to win in one of today’s fastest-growing industries. 🚀 👉 Learn more about how we’re shaping the future of sports + gaming PR via TechIntelPro. #SportsPR #GamingPR #Esports #BrandGrowth #5WPR

🔥 In today’s marketing landscape, it’s not always the biggest brands that win, it’s the boldest. In his new feature for Creativebrief, 5WPR CEO Matthew Caiola explores “What Challenger Brands Get Right That Big Brands Forget.” 💡 Challenger brands succeed because they: ⚡ Move at the speed of culture 🎯 Prioritize mission over messaging 📲 Treat PR + digital as growth engines For marketers, the takeaway is clear: agility, authenticity, and creativity aren’t just “nice to have” - they’re the difference between being noticed and being ignored. 👉 Read Caiola's full piece below to see how thinking like a challenger can transform your marketing strategy. #MarketingStrategy #ChallengerBrands #PR #DigitalMarketing #5WPR

Community isn’t a byproduct of marketing anymore - it is the marketing. ✨ At IFA Berlin this September, the rise of the creator economy will be on full display. Creators aren’t just amplifying messages; they’re building communities that drive culture, trust, and purchasing decisions. 🚀 For brands, the opportunity isn’t in one-off influencer deals. It’s in long-term engagement, authentic storytelling, and partnerships that transform audiences into advocates. 🤝 The 5WPR team will be on-site at IFA Berlin 2025, diving into these conversations and helping brands navigate the shift from transactions to community-building. 👉 Read our latest LinkedIn Pulse feature below on why community has become the most valuable brand currency ahead of the world’s largest home & consumer tech event. #CreatorEconomy #IFABerlin #MarketingStrategy #DigitalPR #5WPR

Navigating Fashion’s Summer of Scandal: Crisis Communication in Action ⚡️👗 This summer, brands like American Eagle, Adidas, and Swatch faced high-profile controversies. In The Business of Fashion, 5WPR Managing Partner and EVP, Lori Ruggiero, shared key lessons for handling communications crises. ✔️ Speed Matters: Respond quickly to negative social media commentary to prevent your response from becoming part of the criticism. ✔️ Less Is More: Avoid overexplaining; concise and authentic messaging builds trust and credibility. Read the full article below for additional insights on managing the modern brand crisis. #CrisisCommunication #PRStrategy #ReputationManagement #FashionPR #DigitalPR #BrandTrust

❌ Digital PR is NOT just about backlinks. ✅ It’s reputation management at scale. 5WPR's latest LinkedIn Pulse feature highlights how, in today’s digital landscape, getting found on search engines is only part of the story. True digital PR shapes perception, builds trust, and positions your brand as a credible voice in its industry. When executed strategically, it moves beyond rankings to influence how your audience sees you across media, social channels, and niche communities. 🌟 Integrating digital PR with marketing analytics and SEO ensures that your stories reach the right people at the right time, amplifying impact and driving measurable business results. If your brand wants to scale trust and influence, it’s time to think bigger than search. 📊 Read the full piece below.

Expanding FinTech Globally? Digital PR Is Key! 🌍💡 Matthew Caiola, 5WPR CEO, shares in his latest guest column for Global FinTech Edge how digital PR helps fintech brands build trust, align messaging across regions, and boost visibility in new markets. 🚀📈 Read his full feature below! #FinTech #DigitalPR #GlobalExpansion #BrandStrategy #5WPR